Archive for the ‘Social Networking’ Category

The Social Network – Wikipedia, the free encyclopedia

The Social Network is a 2010 American drama film directed by David Fincher and written by Aaron Sorkin. Adapted from Ben Mezrich's 2009 book The Accidental Billionaires, the film portrays the founding of social networking website Facebook and the resulting lawsuits. It stars Jesse Eisenberg as founder Mark Zuckerberg, along with Andrew Garfield as Eduardo Saverin and Justin Timberlake as Sean Parker, the other principals involved in the website's creation. Neither Zuckerberg nor any other Facebook staff were involved with the project, although Saverin was a consultant for Mezrich's book.[3] The film was released in the United States by Columbia Pictures on October 1, 2010.

The film received widespread acclaim, with critics praising it for its editing, acting, score, direction and screenplay. However, some people, including Zuckerberg himself, criticized the film for its many inaccuracies. The Social Network appeared on 78 critics' Top 10 lists for 2010; of those critics, 22 had the film in their number-one spot. Rolling Stone's Peter Travers said "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade." It was also Roger Ebert's selection for the best film of the year.

It received eight Academy Award nominations, including Best Picture, Best Director (Fincher), and Best Actor (Eisenberg), and won three for Best Adapted Screenplay, Best Original Score, and Best Film Editing. At the 68th Golden Globe Awards, the film won Best Motion Picture Drama, Best Director, Best Screenplay, and Best Original Score.

In late 2003, 19-year old Harvard University student Mark Zuckerberg is dumped by his girlfriend Erica Albright. After returning to his dorm, Zuckerberg insults Erica on his blog and creates an on-campus website called Facemash, which allows users to rate the attractiveness of female students and uses pilfered photographs. He receives six months of academic probation after traffic to the site crashes parts of Harvard's network. Facemash's popularity attracts the attention of Cameron and Tyler Winklevoss and their business partner Divya Narendra, which leads to Zuckerberg working on their dating website called Harvard Connection.

Zuckerberg approaches his friend Eduardo Saverin with an idea for what he calls Thefacebook, an online social networking website exclusive to Harvard University students. Saverin provides $1,000 seed funding, and the site becomes popular throughout the student body. When they learn of Thefacebook, the Winklevoss twins and Narendra believe Zuckerberg has stolen their idea, while also stalling on developing their own website. They raise their complaint with Harvard President Larry Summers, who is dismissive and sees no potential value in either a disciplinary action or in Thefacebook website itself.

Saverin and Zuckerberg meet fellow student Christy Lee, who asks them to "Facebook me", a phrase which impresses both of them. As Thefacebook grows in popularity, Zuckerberg extends the network to Yale University, Columbia University and Stanford University. Lee arranges for Saverin and Zuckerberg to meet Napster co-founder Sean Parker, who presents a vision for the company very similar to that of Zuckerberg. He also suggests dropping the "The" from Thefacebook. At Parker's suggestion, the company moves to Palo Alto, with Saverin remaining in New York seeking advertising support. After Parker promises to expand Facebook to two continents, Zuckerberg invites him to live at the house he is using as the company headquarters.

While competing in the Henley Royal Regatta for Harvard, the Winklevoss twins discover that Facebook has expanded to Oxford, Cambridge and LSE, and they decide to sue the company for theft of intellectual property. Meanwhile, Saverin objects to Parker making business decisions for Facebook and freezes the company's bank account in the resulting dispute. He later relents when Zuckerberg reveals that they have secured $500,000 from angel investor Peter Thiel. However, Saverin subsequently sues when he discovers that the new investment deal allows his share of Facebook to be diluted from 34% to 0.03%, while maintaining the ownership percentage of all other parties.

The entire story is intercut with scenes from depositions taken in lawsuits against Zuckerberg and Facebookone filed by the Winklevoss twins, the other by Saverin. The Winklevoss twins claim that Zuckerberg stole their idea, while Saverin claims his shares of Facebook were unfairly diluted when the company was incorporated. At the end, Marylin Delpy, a junior lawyer for the defense, informs Zuckerberg that they will settle with Saverin, since the sordid details of Facebook's founding and Zuckerberg's own callous attitude will make him highly unsympathetic to a jury. After everyone leaves, he sends a friend request to Erica Albright on Facebook, and refreshes the page every few seconds waiting for a response.

An epilogue reveals the following information: Cameron and Tyler Winklevoss received a settlement of $65 million, signed a non-disclosure agreement, and rowed in the 2008 Beijing Olympics, placing sixth; Eduardo Saverin received a settlement of an unknown amount and his name was restored to the Facebook masthead as a Co-founder of Facebook; the website has over 500 million members in 207 countries and is valued at 25 billion dollars; and Mark Zuckerberg is the world's youngest billionaire.

Screenwriter Aaron Sorkin said, "What attracted me to [the film project] had nothing to do with Facebook. The invention itself is as modern as it gets, but the story is as old as storytelling; the themes of friendship, loyalty, jealousy, class and power. [...] I got a 14-page book proposal that Ben Mezrich had written for his publisher for a book he was going to call The Accidental Billionaires. The publisher was simultaneously shopping it around for a film sale. That's how it wound up in my hands. I was reading it and somewhere on page three I said yes. It was the fastest I said yes to anything. But Ben hadn't written the book yet, and I assumed that Sony was going to want me to wait for Ben to write the book, and I would start a year from now. They wanted me to start right away. Ben and I were kind of doing our research at the same time, sort of along parallel lines."[7]

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The Social Network - Wikipedia, the free encyclopedia

Report: Big Majority of Adults Embrace Social Networking

If you're not down with social networking sites, then you're in a shrinking minority. According to a new report from the Pew Research Center, some 73 percent of online adults now use a social networking site of some kind.

It's no surprise that Facebook is still the most popular social networking platform, but the report noted that a "striking number" of users are branching out to other services like LinkedIn and Pinterest. At this point, 42 percent of online adults use multiple social networking sites. Moreover, users of Facebook-owned Instagram are nearly as likely as Facebook users to check in to the site on a daily basis.

The report was based on a survey of 1,801 adults, age 18 and older, conducted in August and September. It's important to note that it doesn't offer a comprehensive look at all the social networking sites people use. The researchers did not ask about YouTube, Google+, Tumblr, Reddit, or Vine, for instance.

Overall, a full 71 percent of online adults said they use Facebook, up from 67 percent last year. Meanwhile, 22 percent use the business-focused social network LinkedIn, while 21 percent use Pinterest, 18 percent use Twitter, and 17 percent use Instagram.

While Facebook is popular across a mix of demographics, other sites have gained a following among certain groups. Women are four times as likely as men to use Pinterest. LinkedIn is popular among college grads and Twitter and Instagram are particularly appealing to younger adults, urban dwellers, and non-whites, according to the Pew survey.

The data also indicate that many users don't let a day go by without checking out Facebook, Instagram, and Twitter. Sixty-three percent of Facebook users visit the site daily, with 40 percent checking in multiple times a day. Similarly, 57 percent of Instagram users and 46 percent of Twitter users are daily visitors.

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Report: Big Majority of Adults Embrace Social Networking

Facebook tops US social networking charts, but users diversifying

Facebook remained the most popular social networking destination among U.S. adults, but users are also turning to other websites for their daily social fix .

Social networks are used by 73 percent of U.S. users above the age of 18, according to a study released on Monday by the Pew Internet and American Life Project on Monday. The study was based on 1,801 adults interviewed from August 7 to Sept. 16 this year.

Facebook was the dominant social networking site, boasting an audience of 71 percent of online U.S. adults, growing from 67 percent late last year.

While Facebook was a universal favorite, some 42 percent of online adults used multiple social networking sites, the study said. Pinterest attracted women, Twitter and Instagram were heavily used by young adults, African Americans and city dwellers, and LinkedIn was favored by college graduates, older users and high-income households.

Usage of all Facebook alternatives grew, according to the survey. LinkedIn was used by 22 percent of U.S. adults online, Pinterest by 21 percent, Twitter by 18 percent and Instagram by 17 percent.

The engagement levels varied, with 63 percent of Facebook users visiting the website at least once a day, and 40 percent visiting multiple times. Instagram, which is owned by Facebook, had 57 percent of users visiting once a day and 35 percent logging in multiple times. Around 46 percent of Twitter users visited at least once, and 29 percent multiple times.

Once viewed as a social networking platform for college students, Facebook is now attracting a larger number of Internet users aged 65 or more, according to the survey. Facebook is used by around 45 percent of U.S. Internet users aged 65 or more, growing from 35 percent late last year.

Twitter and Instagram are becoming more popular among African Americans and users aged 18 to 29. Around 34 percent of African American Internet users in the U.S. adopted Instagram, growing from 23 percent last year. The site was used by 37 percent of users aged between 18 and 29, growing from 28 percent in the comparable period last year.

Women are four times as likely as men to be Pinterest users, the survey said. Pinterest was used by 33 percent of women and 8 percent of men interviewed for the survey.

The Pew survey does not include information related to usage of sites such as Google+, Tumblr, Reddit and Vine.

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Facebook tops US social networking charts, but users diversifying

Nigeria: Top Social Media Networks That May Dominate 2014

In 2013, social networking took on a whole new meaning and became a veritable beast, hard to tame. For those who share their personal life on Facebook, Twitter, Instagram, Tumblr, or all of the above, the internet has made it possible for anyone to keep track of them and vice versa. With new social networking platforms appearing from behind every corner, it may be hard for one to decide where to commit time and resources. As 2013 comes to an end, it's important to look ahead to where social networking is going, and how we can get on board.

Investment in social media will become a necessity

Arguably, investing time and resources into a social media strategy was a necessity in 2013 but it is believed that the tipping point in public sentiment from 'should have' to 'must have' will occur in 2014.

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of reach, referral traffic, and revenue. Seeing these very real and measurable benefits, there would be a change from social media tasks being assigned to existing employees to companies hiring social media strategists or full-time social media managers.

The benefits of social media are many and include company branding, improved brand awareness, and increased customer loyalty and trust. Social media is also one of the three pillars of SEO.

Google+

While Facebook continues to lead the pack in terms of number of active monthly users (1.15 billion at last count), Google+ is quickly gaining steam and now has the second highest number of monthly users (343 million).

With Google using the platform to collect personal information (demographics, location, etc.), Google+ should no longer be thought of as 'just' another social network. It's increasingly proving itself to be an integral part of Google's grand scheme in terms of SEO, social signals and providing a more personalised search experience. This is especially apparent with the growing importance of Google Authorship, which most likely would be one of the key components to Google's search ranking algorithm by the end of 2014.

Businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing to a 'one-size-fits-all' social network.

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Nigeria: Top Social Media Networks That May Dominate 2014

Facebook tops U.S. social networking charts, but users eye other sites, too

News

By Agam Shah

December 31, 2013 11:13 AM ET

IDG News Service - Editor's note: This story has been updated to clarify the survey results.

Facebook remained the most popular social networking destination among U.S. adults online, but users are also turning to other websites for their daily social fix.

Social networks are used by 73 percent of online adults in the U.S., according to a study released on Monday by the Pew Internet and American Life Project on Monday. The study was based on 1,445 adult Internet users interviewed from August 7 to Sept. 16 this year.

The full survey sample totaled 1,801 adults over age 18. The margin of error was plus or minus 2.9.

Facebook was the dominant social networking site, boasting an audience of 71 percent of online U.S. adults, growing from 67 percent late last year.

While Facebook was a universal favorite, some 42 percent of online adults used multiple social networking sites, the study said. Pinterest attracted women, Twitter and Instagram were heavily used by young adults, African Americans and city dwellers, and LinkedIn was favored by college graduates, older users and high-income households.

Usage of all Facebook alternatives grew, according to the survey. LinkedIn was used by 22 percent of U.S. adults online, Pinterest by 21 percent, Twitter by 18 percent and Instagram by 17 percent.

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Facebook tops U.S. social networking charts, but users eye other sites, too