Archive for the ‘Social Networking’ Category

COUPLEOPOLY Offers Fresh Alternative to Facebook Through Introduction of New Social Networking Site for Couples

Boston, Massachusetts (PRWEB) March 12, 2014

With a new exciting entry into the social networking space, COUPLEOPOLY is primed to take the existing concept and put a fresh new spin on it.

For the past few months the social start-up designed for couples has only been available to a select group for registration and access. Having completed a rigorous testing phase, the web site is currently open for early registration by interested couples prior to its full release.

It is a fact that there are a lot of different social networking sites on the Internet today. Each of the existing offerings provides specific functionality to its base of users. There are also common functionality that they all share such as photo upload, followers and updates. COUPLEOPOLY is similar in some of those offerings to our users, as well as options which no other social networking platform does, says Michael Sullivan, Founder of COUPLEOPOLY, LLC, about the current online social networking landscape and this exhilarating new venture.

Even though the current economy is not very accommodating to start-ups, the story of this one is very intriguing. The site was built during the past year from the ground up by a husband and wife team from a small town in Massachusetts. The original premise of the site was to allow users which may have a hard time finding new couple friends a means of doing so. However, once development began the idea blossomed into a site that caters to all relationships.

The major areas of interest available at COUPLEOPOLY are the advice column, socialization with other couples, relationship profiles with infographics, search capabilities and an online magazine.

Another noteworthy area is the sponsor page. This is where the advertisers on the site are featured all together for users to view. Because this web application is being offered for free, they are currently looking for sponsorship from businesses to support this rapidly growing enterprise. This is an attempt to build community and offer advertising that applies directly to its demographics and their interests. Interested businesses can request information via email: ads(at)coupleopoly(dot)com.

When asked the question: Will your site be competition for Facebook? COUPLEOPOLYs founder says No, but it isnt intended to be either. We know there is a niche market out there that isnt currently being catered to by the other major players in this space. We believe that Facebook is for individuals while COUPLEOPOLY is for couples.

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COUPLEOPOLY Offers Fresh Alternative to Facebook Through Introduction of New Social Networking Site for Couples

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Social Media Monetization in a 'Mobile First' World

As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue.

In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization.

While the early phases of social media success tend to focus on metrics around user growth and engagement, every social media company must eventually figure out some sort of revenue stream (unless they prefer to go the acquisition route).

Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets for Twitter.

Linkedin also introduced their Sponsored Content ads, and while its advertising business has not yet monetized to the same degree as Facebook and Twitter, it also has a strong value proposition to advertisers given the quality of its business-oriented audience.

Other established players like Tumblr and Pinterest are in the earlier days of monetizing through advertising, but they too have native ad units that integrate into their content experience.

But all of these networks are children of the desktop web. True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience.

Fast forward to today, and we've seen another evolution in the social networking space that centers around mobile-first networks. Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content captured through mobile phone cameras.

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Social Media Monetization in a 'Mobile First' World