Social Networking and the risks of it...
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By: zetacocatz
In today's digital world, social media is everywhere. The technology has transformed almost every aspect of our lives -- from communication and collaboration to marketing and sales tocustomer engagement and service.
Even professional networking and job search tactics have shifted to take into account sites like LinkedIn. But for businesses, just having a presence on social networking sites isn't enough, says Jason Berkowitz, vice president of client services at Seven Step Recruiting Process Outsourcing (RPO).
To attract the top quality talent, businesses must engage candidates through venues like social media to sell them on the merits of the company and its mission, Berkowitz says. And one way to do that is by developing an effective social media hiring strategy.
"An old advertising adage is that half of your advertising budget is wasted. The problem is, you don't know which half. The same is true for recruitment and social media." -- Jason Berkowitz, Seven Step RPO
Deliver More Than Just Job Postings
"The goal should be to both make potential applicants aware that you have jobs available and to also show what it's like to work for your company -- showcasing the company's personality and culture," Berkowitz says, but that involves more than just posting an endless stream of want ads.
"You should focus first on creating a 'human face' for your brand to create real-time conversations with candidates and be authentic as possible. Show the true benefits of connecting with your company's accounts and make it a personal experience for candidates," Berkowitz says.
It's important to remember that a social media recruiting strategy will become a two-way conversation between the company and potential hires. Unlike traditional media or advertising, the goal is to create a conversation with potential candidates, not just push content to them.
"Social media also allows for connections with candidates in a more personal and engaging manner," Berkowitz says. "Social media can be used to form relationships with candidates and create an outlet of communication that may have not have been available before," but remember that communication like this goes both ways.
Expect that candidates may offer you feedback on your recruiting and hiring process as it evolves, and they may come up with questions, concerns or issues you hadn't thought of. That's why it's important, Berkowitz says, to make sure your messaging and communications are consistent.
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How to Use Social Media to Improve Your IT Recruiting Strategy
LA QUINTA, Calif. -
A new social networking site may bring the Coachella Valley closer together. It's called Nextdoor and it's only for you and your neighbors. It's quickly becoming the way to say hello.
In the days of Mr. Rodger, people found it easy to get to know their neighbor, but nowadays life gets in the way.
"A lot of people pop into their garage and shut the door and they go out in the back where they're living space is and swimming pools and you don't see them a lot," said La Quinta resident Doug Lang.
"We don't have a club house, a golf course or a community pool, therefore it is a little harder," said La Quinta resident Joy Hall.
Now a new website wants to change that. It's still a beautiful day in this La Quinta neighborhood, but instead of knocking on doors, people click, swipe and post.
"We are not here all of the time so it's wonderful to get to know people quickly and easily," said Lang.
"This particular block we were already very friendly, but we didn't know anybody else so I think it's really nice to get to know other people too," said Hall.
The site works very much like Facebook, where you can post information, pictures, items for sale, party invitations, even join groups.
"So far we had a little meeting with the ladies last week and we had a get together, a cocktail get together in the park on Friday and we are going to do some other things," said Hall.
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Social networking site just for neighborhoods
Shi Jing
China Daily
Publication Date : 18-03-2014
Twitter Inc, one of world's most popular social networking service providers, took its first steps into China on Monday, with the company's chief executive officer starting a three-day visit - his first - to the world's second-largest economy.
Dick Costolo, Twitter's CEO, arrived at Shanghai Pudong International Airport on Monday morning.
His visit will take place only in China's business hub; Beijing will not be on the itinerary this time.
Describing the trip as a personal one, Costolo said he intends to mainly meet with academics, college students and officials in Shanghai.
Twitter refused to disclose more details about Costolo's talks with Shanghai government officials, explaining only that Costolo wants to "learn more about Chinese culture and the country's thriving technology sector".
What has been confirmed regarding Costolo's itinerary is a visit to Fudan University, the official sponsor of his visa. On Wednesday morning, he is scheduled to hold a roundtable meeting with teachers and students at the Journalism School and meet with some of the scholars afterward, according to e-mails from the school.
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Leader of Twitter on 'personal' China visit
CometChat - Social Networking
CometChat provides a bunch of social plugins available to get your website the attention it deserves in the virtual world. Make your website stand out by let...
By: CometChat
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CometChat - Social Networking - Video