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With political parties using social networking sites such as Twitter and Facebook in a big way for campaigning in Lok Sabha polls, Election Commission has issued detailed guidelines for political advertisements on such platforms that include obtaining certification for contents before putting them in public domain.
The Election Commission has also asked the social networking sites to maintain expenditure incurred by the political parties and individual candidates on advertisements so that they can be produced to the Commission when requested for.
In separate letters to major social networking sites yesterday, the Commission directed them to ensure that contents displayed by them during the electoral process was not "unlawful or malicious or violative of the model code of conduct".
It said the guidelines to the social media have been issued as part of the Commission's broad efforts to address the problem of paid news.
All major political parties have been using the social networking sites as part of their campaign strategy, particularly to woo the young voters. In the recent Delhi Assembly polls, the Aam Aadmi Party had used Facebook and Twitter in a big way to draw support for itself.
Director in Election Commission Dhirender Ojha said the directive of the Commission will be applicable to a range of internet-based social media which include Twitter, YouTube, Facebook and Wikipedia.
"We have told the social networking sites to take pre-certification from Media Certification and Monitoring Committees at district and State levels," he said while addressing a workshop on media's role in the electoral process.
He said it was part of Commission's efforts to address the problem of paid news.
The commission has already issued directions for providing details of social media accounts by the candidates while filing their nominations.
Ojha said it was mandatory for political parties and individual candidates to keep details of expenditure incurred on advertisement in social media. He said the expenses will be accounted for in the total expenditure incurred by the candidates.
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EC Issues Guidelines on Poll Ads in Social Media
EC to keep tabs on poll ads in social media, issues guidelines
New Delhi: With political parties using social networking sites such as Twitter and Facebook in a big way for campaigning in Lok Sabha polls, Election Commission has issued detailed guidelines for political advertisements on such platforms that include obtaining certification for contents before putting them in public domain. The Election Commission has also asked the social networking sites to maintain expenditure incurred by the political parties and individual candidates on advertisements so that they can be produced to the Commission when requested for. In separate letters to major social networking sites yesterday, the Commission directed them to ensure that contents displayed by them during the electoral process was not "unlawful or malicious or violative of the model code of conduct". It said the guidelines to the social media have been issued as part of the Commission's broad efforts to address the problem of paid news. All major political parties have been using the social networking sites as part of their campaign strategy, particularly to woo the young voters. In the recent Delhi Assembly polls, the Aam Aadmi Party had used Facebook and Twitter in a big way to draw support for itself. Director in Election Commission Dhirender Ojha said the directive of the Commission will be applicable to a range of internetbased social media which include Twitter, YouTube, Facebook and Wikipedia. "We have told the social networking sites to take precertification from Media Certification and Monitoring Committees at district and State levels," he said while addressing a workshop on media's role in the electoral process. He said it was part of Commission's efforts to address the problem of paid news. The commission has already issued directions for providing details of social media accounts by the candidates while filing their nominations. Ojha said it was mandatory for political parties and individual candidates to keep details of expenditure incurred on advertisement in social media. He said the expenses will be accounted for in the total expenditure incurred by the candidates. He said the guidelines for the social networking sites for political advertisements have been finalised after a series of meetings with them by the Election Commission. Speaking at the workshop, Delhi's Chief Electoral Officer Vijay Dev said the EC would try its best to prevent candidates and political parties from "misusing" the social media but at the same time maintained that it was not attempting to "throttle" the social media. Ojha said provisions of model code of conduct and related instructions of the Commission will be applicable for content being posted on the internet, including social media websites, by candidates and political parties. He admitted that monitoring contents in the social media was an uphill task but asserted that every effort will be made to maintain decorum in the campaign and ensure a level playing field for all the candidates. He said as servers of major social networking sites were in foreign countries, it was difficult to even track the origin of the contents. In the letter to social networking sites, the Commission said internetbased media will have to carry out "active scrutiny" of the political advertisement before putting them for public view. "In case any unlawful content coming to the notice of the election machinery and brought to the attention of the internetbased media, the same would be removed forthwith," it said. In an earlier directive, the Commission had said legal provisions relating to election campaigning apply to social media in the same manner in which they apply to any other form of election campaigning using any other media. Dev said expenses on social media by candidates political and parties will be monitored by the Commission and appropriate action would be taken against violators as per law. He said the Commission had received two complaints regarding use of social media in assembly polls in December last year. Identifying paid news as a major challenge, he appealed to the media to exercise "self imposed restrictions and discipline" to address the problem. Ojha termed paid news as a complex menace that "circumvents" election expenditure laws and vitiates the electoral process. Dev said 54 cases of paid news were reported during the Delhi Assembly polls last year.
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EC to keep tabs on poll ads in social media, issues guidelines
Facebook, Twitter and YouTube to come under the scanner
Hyderabad, March 19:
Anticipating a greater use of social media platform for electioneering, the Election Commission of India has stepped up vigil against the posting of uncertified political advertisements or violating paid news norms.
For the first time, social media sites such as Facebook, Twitter and YouTube, will also be held responsible for posting uncertified political advertisements and not providing to the Commission expenditure information on advertisements by political parties or candidates. Thus far the responsibility was confined to the political parties and their candidates.
We issued circulars to social media sites yesterday, asking them to be more vigilant on advertisements that are not pre-certified by the Commission. All campaign expenses on social media will be reported as election expenses for the contesting candidates. The sites will also have to show us the expenditure details, Akshay Rout, Director-General, Election Commission, said here today.
The social networking sites will now have to maintain records of expenditure incurred by political parties or candidates on advertisements so that these could be provided to the Commission when asked for.
Rout agrees that tracking content on social media sites is difficult, as the Election Commissions Media Certification and Monitoring Committees are already stretched by strength. This is a new experience for us. Tracking social media sites is not in their ambit. That is why we have now put the onus on these sites also, he told Business Line on the sidelines of a workshop on election regulations here.
A recent KPMG report said the mobile Internet users in India are expected to grow from 4.1 million in 2009 to 164 million by next year.
(This article was published on March 19, 2014)
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EC to keep tabs on poll ads in social media
A new app claims to be the social network for the anti-social.
While most social media apps focus on helping you get closer to your friends, Cloak uses location data to make it easier for you to avoid your connections.
See also:20 Things Your Most Annoying Friends Do on Facebook
The app pulls in location information from your social networks to show you where friends are so you can avoid accidentally bumping into people you don't want to see.
Connect Cloak to Foursquare and Instagram and the app brings up a map displaying your location and the locations of friends who have checked in nearby. If there's someone you want to avoid, select flag and the app will alert you when that person gets within a certain radius of you. A half mile is the default radius but you can set it to be as small as one block or as big as two miles.
For now, the app only pulls in location data from Foursquare and Instagram, so it's only useful if you follow the people you're trying to avoid on these two networks. The developers say they are working on connecting the app to more services in the future, though Twitter will likely not be among them.
The location data just isn't there, the company explains in their iTunes description. Most users have it turned off and even when it's on, it's quite vague.
The app is the project of programmer Brian Moore and Buzzfeed's former creative director Chris Baker. This is not Baker's first venture into software for the anti-socially-inclined. Baker left Buzzfeed in the fall to work on Rather, a Chrome extension that helps users block unwanted content in their Facebook feeds.
In an email to the Washington Post, Baker said: I think we've seen the crest of the big social network ... I think anti-social stuff is on the rise. You'll be seeing more and more of these types of projects.
This article originally appeared onMashable .
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Anti-social networking app helps you avoid friends you don't like