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By: giorgi kenchoshvili
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Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network marketing is pushing around your friends, family, and the hundreds of other people you do NOT know, but have befriended so it looks like you know a lot of people.
I hear the two terms, Social Media and Social Networks, used interchangeably. But that does NOT make them the same. Nor should they be thought of as the same animal.
Blogging Like a Mad Dog
Social Mediais creating solid content that people love to read and pass around. Theres a best choice medium to do this the owners home site via their CMS. I recommend WordPress. People find that home site, leave comments (its social!) and the owner responds creating a dialog (its social!) and sometimes commenters talk among themselves on the content owners site (its social!). And when the content is really, really good, the content gets passed around to the social networks. (Right again. Its social!).
Social Networkingis a tiny form of social media. It might be more accurately calledSocial Network Marketing.There is a medium for publishing content somebody elses site. And the content does not belong to the owner (it kind of does). But for those who are very active on Facebook, Twitter, Google+ and LinkedIn, after you have created something really cool, wait a week (sometimes a couple of days, and sometimes even a couple of hours), then go back and try to find it. Let me know how that works for you. The average length of time for an update on social media is 3 hours! (Check outfact number 7 from a recent SEJ post!) Social networking is hanging out with friends and family. And the last time I checked you dont do business with friends and family.
Anyone doing marketing on the social networks has one aim to push people to their website. It doesnt work. Its no good. Dont waste your time. The numbers add up pretty fast and they are fun to watchbut those numbers dont equate to more business.
I learned the lesson that social network marketing is a waste of time more than 8 years ago.
Heres how I know.
In March of 06 my first website in theBillBelew.comnetwork of sites was born. After a couple of months of writing like a mad dog I got up to about 2,000 page views in a month. The network I belonged to was using display ads = page views, which is what we were after. And, of course, we wanted clicks so we could get a higher ecpm for our ads.
Two months after my site was born I discovered there were social networking sites where I could promote my workmore or less. I think Facebook still had The in its name. In fact Facebook and LinkedIn EACH still had about 5,000,000 members. Twitter what? G+ what?
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Social Media Versus Social Networking as a Content Marketing Strategy by @billbelew_com
Half of parents believe that social networking websites and apps have harmful effects on their children, according to a new survey. Almost half, 47 per cent, of all adults with or without children agree.
Reading or sending emails is also, on balance, seen as a good thing. When it comes to how much time children spend on the internet and other activities, 61 per cent say they are spending about the right amount of time watching TV, and 58 per cent say the same about playing games on a computer. Six in ten say their children are spending the right amount of time with friends, although 22 per cent do say they are spending too little.
Excessive use of the mobile phone does not seem to be the main parental worry. While 26 per cent say their children are spending too much time on them, the majority of parents in Britain today seem more relaxed, saying they spend about the right amount of time.
Simon Atkinson, assistant chief executive of Ipsos MORI, said: This new data shows some very clear concerns from parents about the how children in Britain use the internet - particularly when it comes to social media and playing video games.
However, its not all bad: parents are also very clear about the advantages to accessing the internet, for example through e-books and surfing the net more generally. And their perception is that their children at least thing s in proportion relatively few think they are spending too much time on the internet or on their phones.
The internet is now an integral part of most Britons lives, but the question is how can we minimise the risk to children, whilst allowing them opportunity to access the wealth of resources, information and interaction that is on offer.
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Social networks harm children, say half of British parents
Micro-blogging giant Twitter has updated its photo-sharing features in a move designed to directly compete with Facebook.
The update allows users to tag friends in the photos they post to the site, as well as share more than one image at a time, something not possible until now.
Facebook has had both features for some time, and this update follows a design overhaul earlier this year which saw photos given higher priority when composing a new tweet.
The update comes as Instagram, the photo-sharing social network, announced it had passed 200 million users. This figure is closing in on Twitters number, which stands at more than 240 million.
Industry experts also pointed to statistics which show Instagram users have surpassed Twitter in the US for the first time. With the new features, when users select a photo to tweet, a new button labelled Whos in this photo appears, enabling users to tag friends.
From the existing photo selection screen, it is now possible to choose up to 10 images to post in a single tweet, intsead of just one. Photos just got more social, said Twitter in a blog post announcing the update. Were rolling out two new mobile features that make photos on Twitter more social. Tagging people in a picture makes conversations around photos fun and easy.
Currently more than 500 million tweets are sent every day.
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Twitter tags Facebook with updated photo-sharing features
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