8 Proven Methods to Explode Your Social Shares by @zacjohnson
We all want more social shares, but creating qualitycontent, hitting the submit button, and hoping for the best just isnt enough. With over 1.3 billion users on Facebook and another few hundred million spread across LinkedIn, Twitter, Pinterest, and other platforms, you simply cant afford not to pay attentionsocial media.
Everyone talks about the importance of social media and engaging with your audience, but only a very small percentage of sites and brands are actually doing it right.
In this post I amgoing to take a look at seven different examples of whats working right now when it comes togettingyour audience to share more content on your site. After reading this post, you should have the tools you need to open theflood gates, potentially sending you thousands of quality visitors for the amazing cost of nothing but your time and expertise!
There are many different ways to build content of quality but the most effective way is always goingto be creating something of value thatyour blog readers can put into action right away. Over the years Ive written a lot of tutorials, and these types of posts have always been the most time-consuming, but theyve also been most rewarding. A good rule of thumb when creating content is to always try to do it better than your competition. If someone is doing text only, you need to do videoif they are doing text and video, do a better video!
A perfect example of this can be seen through a series of posts offered by Brian Dean over at Backlinko.com, which details his process for ranking for any keyword. It starts with a simple blog post and a video, which then captures the users email to deliver them the rest of the content. In this example, Brian collects email, but he could actually be using social buttons to unlock the content as well.
Long story short, its a ton of great information that offers value and provides them with exactly what they are looking for. The result is thousands of new visitors to his site, backlinks galore from reliable sources (like this one!), and, of course, social networking shares as well.
Infographic creation can take a lot of time and if you arent a designer you might think you need to shell out a lot of money in the process. While this is usually the case if you are outsourcing, another option is touse thevarious applications and tools on the internet that make the process of creating an infographic simply a matter of plugging in data and using different templates and images. It takes time, but infographics are one of the best ways to get social sharing across your site. When going live with an infographic on your site, be sure to also include a good amount of text to help your site rank in the search results as well.
Last year Blogging.org launched their best free web hosting infographic, which went on to get a few hundredsocial shares, as well as mentions on some of the top web hosting and design resource sites on the internet. This was very beneficial to their sites content strategy, as their target market isnew bloggers. This infographic was the perfect way for Blogging.org to provide value while reaching their target audience.
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8 Proven Methods to Explode Your Social Shares by @zacjohnson