Leading news organisations of the country, Bennett and Coleman & Co Ltd (BCCL) and    Kasturi & Sons Ltd, released their social media diktats    over the past one month and caused much debate. The policies    are aimed at regulating the use of social networking sites such    as Facebook and Twitter    by journalists on their rolls. While some called the    guidelines necessary, since the medium is new and evolving,    others cried hoarse over their 'restrictive' mandates.  
    A quick comparison with global news majors, however, reveals    that Indian media houses have a lot of ground to cover. Almost    all major global news agencies like Associated Press, Agence    France-Presse, Reuters, and the British Broadcasting    Corporation have detailed social media policies in place for    the last two to three years. Also, the policies of Indian news    outlets are relatively raw when it comes to how their employees    can use social media to disseminate as well as gather news.  
    This could be due to the fact that social media is only now    becoming prominent in the country, in contrast to the West.    Also, there have not been many high-profile incidents where    organisations have landed in serious trouble or have been    embarrassed by what their employees have shared on social    media.  
    More Indian news organisations are expected to come up with    social media policies in the future, according to experts. And    existing social media policies will also get significantly    tightened since content posted on these sites has unforeseen    legal, economic and social implications.  
    The managements of news organisations now understand the reach    which social media has, says Mahesh Murthy, founder and CEO of    digital media agency Pinstrorm. "The thought process is not    restricted to the main handle of the organisation but also of    the individual journalist." But, organisations can't claim a    stake to the personal accounts of journalists, he adds.  
    The Hindu (published by Kasturi & Sons Ltd)    created quite a stir when it barred its journalists from    retweeting or sharing articles of rival media companies. The    UK-based broadcaster, SkyNews, released a similar policy in    2012. Its latest policy for 2013-14 says, "You should never    retweet any content that we would not be prepared to put on any    of our platforms."  
    AFP encourages its journalists to have social media accounts.    However, they are not allowed to tweet or share AFP content    even after a delay. AP discourages employees from offering    views on controversial topics because it may reflect the    journalist's bias. AP also tells it staff not to 'friend' or    'like' political candidates because that may create a    perception that the agency's journalists are advocates.  
    This may in some way curtail a journalist's ability to    cultivate sources online. But the organisation is erring on the    side of caution.  
    Murthy says one way to solve this issue is to encourage    journalists to have both personal and officials accounts like    the way they have email accounts. "The official one can toe the    organisation's social media policy and the journalist should be    free to post whatever he/she likes on the personal account." He    adds if the organisation controls even the personal account, it    will be more destructive than constructive since the handle    will become a tool to broadcast its own stories leading to    boring content. "The journalist will drop on the engagement    index and the followers may leave, it will only be a loss for    the organisation." And, even if a journalist chooses to make a    controversial statement, till the time it is from the personal    account, the organisation should not care. "That is what    freedom of speech is about."  
    AP also discourages its employees from interacting directly    with readers. "Any response we make to a reader or viewer could    go public. Email, Facebook messages and Twitter direct messages    may feel like private communications, but may easily find their    way to blogs and political pressure groups, attorneys and    others. In the case of a story or image that stirs significant    controversy, the editor is likely the best person to reply,    rather than the person who created the content," the policy    says.  
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Social media policy for journalists lags in India