Mediaboss Marketing

In high school, Shane Fischbach 15 checked his Facebook incessantly. Like the vast majority of his peers, he consistently liked statuses, posted photos and received updates on the college acceptances of friends he hardly knew.

At a superficial level, (Facebook) didnt make me any happier, Fischbach recalled. I would go on and sort of satisfy this addiction for snooping into other peoples lives, and what would happen is I would get systemically less happy because, by definition, people are performing on Facebook.

Disenchanted with the superficiality of the site, Fischbach decided to terminate his relationship with Facebook and unplugged in March of his senior year of high school.

Fischbachs decision places him in a small minority of undergraduates who abstain from using social media. In an age when efficient communication and widespread connectivity are increasingly emphasized in students lives, the move to digitally disentangle stands in stark contrast to mainstream trends. Fostering relationships today involves more than a mere exchange of telephone numbers or emails addresses, with the Facebook profiles, Twitter accounts and Instagram feeds taking a prime role. To many, social networking has exploded into an art of self-advertisement, and the use of and participation in social networks seems inevitable.

Within this increasingly plugged in landscape, Fischbach and other Brown students are intentionally opting out.

I think its natural to want to be connected to people you care about, said Reem Rayef 15, who recently deactivated from Facebook. But I dont think its natural to be so in (tune) with so many people that are so marginally important to your life.

The inauthenticity and prevalence of online presentation and communication similarly motivated Pia Brar 15.5 to deactivate her Twitter account.

But as a visual arts concentrator with a focus in photography, Brar retains her Instagram account to stay in the creative process and uses the platform to post her photos regularly, she said.

Though Brar is a heavy Instagram user, she said she remains skeptical of the superficiality of modern social networking sites.

These sites are playing on the vanity of humankind, Brar said.

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Unplugged: Students opt out of social media

SAN FRANCISCO, CA--(Marketwired - October 21, 2014) - Hearsay Social, provider of the leading social business platform for the financial services industry, and Zurich Insurance Group (Zurich), a leading multi-line insurer that serves its customers in global and local markets, today announced an expanded program empowering Zurich agents in Europe to share content with clients through social media.

At the end of 2014, Western Europe is expected to have over 178 million social networking users representing nearly two-thirds of its Internet population, according to eMarketer. As social media becomes crucial to insurance agents to connect with customers, Zurich is leading the industry by cooperating with Hearsay Social for its global social media program.

After initially kicking off its social media project in Germany, Zurich has since chosen to expand across multiple countries, including Austria, Spain, and other countries. As Zurich's global service provider, Hearsay Social is playing an instrumental role in driving agent success on social media.

"Today and over the next several years, digital technologies will become an increasingly important driving force for our thousands of agents around the world," said Monika Schulze, Global Head of Brand Marketing of Zurich Insurance Group. "Our global relationship with Hearsay Social allows us to empower our agents to excel on social networks and connect with customers."

"We are proud of the successes we have seen working with Hearsay Social in Germany, which we have now expanded to other countries in Europe. Through the social business program so far, we have been able to drive marketing," said Michael Holzapfel, Digital Strategist at Zurich Germany.

Through its social business program, Zurich agents are using Hearsay Social to compliantly share thought leadership content and build relationships with customers and prospective customers across the social networks. Sharing content helps agents stay top of mind with their customers and reach out at just the right time.

"Hearsay Social is thrilled to help build the social media program at Zurich Insurance Group," said Hearsay Social CEO Clara Shih. "We look forward to empowering Zurich's insurance agents to reach even greater successes as they expand the program across Europe."

About Zurich Insurance Group

Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With more than 55,000 employees, it provides a wide range of general insurance and life insurance products and services. Zurich's customers include individuals, small businesses, and mid-sized and large companies, including multinational corporations, in more than 170 countries. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at http://www.zurich.com.

About Hearsay Social

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Zurich Insurance Group Collaborates With Hearsay Social to Empower Agents Through Social Media

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