Mediaboss Marketing

Cisco has put out to pasture its WebEx Social enterprise social networking (ESN) suite, opting instead to partner with Jive Software.

Cisco and Jive are marketing a bundle that includes Ciscos WebEx Meetings and Jabber for online meetings, Web conferencing, IM and audio/video communications and Jives ESN software, which provides Facebook like capabilities for workplace collaboration, like employee profiles, activity streams, microblogging, document sharing and group workspaces.

The bundle is already live with some customers, like Thomson Reuters, where 60,000 users can invite colleagues to and launch WebEx meetings from the Jive interface, as well as fire up a Jabber IM session from within Jive. Details on pricing were not immediately available.

Cisco and Jive plan to progressively link these products at a technology level so they work in a more integrated fashion. The companies will also offer consulting and services for customers that need customized implementations.

For Cisco, this partnership represents a shift in strategy. For years, the company pushed WebEx Socialformerly called Quadas an integral part of its overall enterprise collaboration and unified communications (UC) product stack.

Clearly the ESN suite never gained as much traction in the market as Cisco expected it to, so the company is pulling its horse from this race, where competition is broad and intense among vendors like Microsoft with Yammer and Sharepoint; IBM with Connections; Tibco with Tibbr; and Zimbra with Telligent.

Instead, Cisco wants to double-down on WebEx Meetings and Jabber, and also on its UC products, with a particular emphasis on video conferencing, a segment of the market where it sees a ripe opportunity to outfit meeting rooms of all sizes with video collaboration systems.

Were not going to rest until every single room in every single business all over the world has extraordinary video conferencing and collaboration equipment. Thats our mission, Rowan Trollope, senior vice president of Ciscos Collaboration Technology Group, said in March when the company announced an array of new and improved video conferencing products.

The way Cisco sees it, most conference rooms either dont have conferencing equipment or, if they do, the systems dont work properly, so its zeroing in on that underserved market. Developing WebEx Social further doesnt fit in with this strategy.

Cisco also faces stiff competition in this UC marketespecially from Microsoft and its Lync UC server, IBM, Avaya, Siemens Unify, Alcatel-Lucent, Mitel and ShoreTelso it has its hands full battling these and other rivals.

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Cisco retires WebEx Social, partners with Jive instead

TeleDNA has come out with its latest innovation in the social networking platform, which is called SocialI'. The platform enables Telcos to gain insights on the subscriber's social networking experience and at the same time creates an opportunity to exploit the unique position of the Telco in the value chain.

TeleDNA's Social Networking platform called SocialI' enables network operators to create their own branded user community spanning across their subscriber base, delivering a rich social networking experience across multiple platforms and multiple OTTs.

The platform can integrate with multiple social apps, like facebook, twitter, myspace etc. This platform is a unified communication tool enabling subscribers to post on multiple accounts with a single click.

"The platform offers an Intra Operator Social Community Model which allows an Operator to bring about competitive differentiation, tap a higher share of social network pie, and collect more useful info on customers. Further, the platform also offers the ability to integrate other mobile VAS on the social platform, thereby differentiating from web based social services," according to report.

"The main objective is to build a community of engaged users by offering them best of social experience through a single sign on across devices, profile creation, adding friends, creating groups, public chat rooms, private chat, group chat, blogs, photo sharing, video sharing, polls, content upload, news feed, RSS feed, import contacts from other social sites, spam control, ad insertion, web sms, campaign manager, user provisioning, billing and complete data reporting," it siad.

"The platform brings other benefits too, such as M-Coupons which are generated by the system to provide discounts on certain identified services or the content on the platform. It can contribute in generating revenues from advertisements as the platform has been designed in a way that it creates a brand value to attract advertisements, a statement said.

In addition, given the fact that almost 1.5 billion people are using their mobiles to access social media sites and this expected to reach 2.55 billion by 2017, also 63 per cent women check brands more often than men on social pages, the TeleDNA platform promises to be a value addition. Since 27 per cent of online time is on social pages and 93 per cent of marketers use social media for business, the SocialI' promises to be of significant advantage.

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TeleDNA comes out with new social networking platform

Social networking has become part of our daily life with 93 percent of Filipino Internet users having their own Facebook account.

On the whole, this is an excellent social phenomenon. But there is also a bad part of it.

Consider, for example, a Facebook post by Mr. Y that reads: Senator X is a crook. He stole millions of taxpayers money from the PDAF. He is a certified thief. He deserves all the public humiliation that he is now getting.

This kind of comment is definitely libelous. It may be the basis for a civil case for damages and a criminal case for libel.

The post, in turn, is admissible in evidence not only in a civil case but also in a criminal case. (SC En Banc Resolution dated September 24, 2002 in AM No. 01-07-01)

The Facebook post in question is considered a document pursuant to the functional equivalence and non-discrimination principles under the E-Commerce Act of 2000 (ECA) and the Rules on Electronic Evidence (REE), which the Supreme Court promulgated in 2001 to implement the ECA in our courts of law.

Under these principles, an electronic document is considered the functional equivalent of a paper-based document and should not be discriminated against as evidence solely on the ground that it is not in the standard paper form.

In fact, Section 12 of the ECA expressly provides that nothing in the application of the rules of evidence shall deny admissibility of an electronic data message or electronic document on the sole ground that it is in electronic form, or on the ground that it is not the standard form.

The REE further provides that [w]henever a rule of evidence refers to the term of writing, document, record, instrument, memorandum or any other form of writing, such term shall be deemed to include an electronic document as defined in these Rules. (Section 1, Rule 3)

In laymans terms, the Facebook post in question should be treated as a paper-based document. The legal question is how to prove or authenticate this Facebook post as evidence in a court of law.

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Are social media posts admissible in evidence?

Cherry Hill, NJ (PRWEB) April 30, 2014

The Mid-Atlantic Club Management Association (MACMA) is hosting it's "Always On. Always Connected. Social Networking is Now." event at the Cherry Hill Health & Racquet Club on Thursday, May 1 from 10 a.m. to 3 p.m.

This event will include three dynamic presentations from top social media marketing experts including:

Josh Gerber from Brick Bodies Dawn Taylor from Members First Jeff Zelaya from Vocus

Topics that will be covered include: Facebook Pages, Twitter, Publicity, Content Marketing, Social Selling, Email Marketing, LinkedIn and How to Incorporate Social Media into a Marketing and Sales Strategy.

In addition to the presentations from the social media speakers, there will be guided round-table discussions and lots of networking opportunities with vendors, peers and the members of the MACMA. Lunch and parking is included in the registration and spots are limited. You can register by clicking here.

The event is open to MACMA members and non-members.

About MACMA: The MACMA is a professional network of athletic, health, fitness, racquet and sports clubs throughout Maryland, Virginia, Washington DC, Delaware and Pennsylvania and New Jersey. Founded in 1986 by a group of local club owners, MACMAs mission is to address the needs of the industry at a regional level and to promote the interests of the industry within the region.

About Jeff Zelaya: Jeff Zelaya is a social selling expert, marketing consultant and a professional public speaker who has presented at 55 events in the past 3 years. Hes the #1 most recommended sales professional on LinkedIn under the age of 30 and generated over a million dollars in revenue in 18 months by only using LinkedIn for lead generation. Jeff works at Vocus and is an award-winning sales executive and sales trainer.

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Jeff Zelaya to Speak at MACMA's "Always On. Always Connected. Social Networking is Now." Event

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