Mediaboss Marketing

A new social networking site bills itself as the online country club for people with more money than time. The Daily Mail has a more succinct description: Facebook for the rich.

Netropolitan, as the site is called, costs $9,000 (U.S.) to join. The initiation fee is $6,000, plus a $3,000 annual fee.

New York-based composer James Touchi-Peters came up with the idea when he realized he and his well-heeled friends needed somewhere to discuss their (rich-person) problems without the typical reactions they might get on traditional social networking sites. "I saw a need for an environment where you could talk about the finer things in life without backlash - an environment where people could share similar likes and experiences," he told CNN.

Netropolitan is designed to be the place to talk about your last European vacation or new car without the backlash, messaging specialist Michelle Lawless told the Los Angeles Times.

Netropolitan includes features you have come to expect from a modern online social network, and a few that you may not, it says on the sites About page. Once you are a Netropolitan member, you have access to status updates and discussion rooms with all other members. You can create groups, have conversations about everything from fine wines to classic cars to vacation recommendations.

Of course, you can do all those things on Facebook, which is free. So what is the selling point here?

The site boasts unlimited cloud storage and no advertising. As well, it is completely inaccessible to the public, with the exception of the login screen (which includes the About section and also FAQs). Otherwise, it sounds a lot like Facebook.

Is that worth $9,000? Not to me, but Im not rich.

Perhaps if you are rich there might be sufficient appeal in the sites exclusivity.

In one wonderful segment of Netropolitans About page, the site seems to be on guard against entitled expectations of the one per cent.

Go here to read the rest:
Facebook for the rich costs $9,000 to join

China's crowded social media space

China's crowded social media space

China's crowded social media space

China's crowded social media space

China's crowded social media space

China's crowded social media space

STORY HIGHLIGHTS

Virtual Think Tank is a digital series focusing on the emerging markets, covering their startups, the power of the middle classes on their economies and the macro environment.

(CNN) -- Go to any provincial city in China -- small hayseed towns where the population barely nudges three million people -- and you'd be forgiven for thinking the national youth pastimes, after smoking, are online gaming and flirting.

"I like the personality tests and I like chatting with people, but I haven't been brave enough to meet anyone yet," says Nolan Lee from Guiyang in China's central Guizhou province.

Original post:
The social apps taking China by storm

Growth in the more established social media platforms has slowed here, while newer mobile-based apps are gaining ground, according to the latest research into Irish social networking habits.

Ipsos MRBIs quarterly survey of 1,000 Irish adults aged 15 and over has shown that while just 22% of people use photo-messaging app Snapchat, it is second only to Facebook in terms of the proportion of users who use the medium on a daily basis.

Facebook remains the social networking platform with the most account holders in the country, with 61% of people having an account. This is followed by Twitter (29%), LinkedIn, Google Plus (both 24%), and Instagram (18%).

Skype is the largest social messaging medium in Ireland, with half of adults having an account. It is followed by Viber (40%), Facebook Messenger (39%), Whatsapp (31%), and Snapchat (22%).

However, the survey shows that while just over one in five Irish people have a Snapchat account, it has recorded a higher growth in the number of users than any other medium since Ipsos MRBI first recorded its usage last November.

In November 2013, just 13% of Irish people had a Snapchat account, which has since increased to 22%.

Snapchats growth is bolstered by the frequency with which it is used 63% check the app every day. This daily usage rate compares favourably to Twitter (38%), LinkedIn (13%), and Skype (7%). Nearly half of Whatsapp users avail of the service on a daily basis.

Communications consultant Damien Mulley said the results show that Facebook, which also owns Whatsapp, Facebook Messenger, and Instagram, remains the dominant player in the social media market.

However, Mr Mulley said the slow growth of older social networks that were originally accessed via desktops compared to the more mobile-friendly newer entrants to the market suggests that social networking traffic is now predominantly mobile-driven.

He said he is now advising clients to engage with Snapchat to build up a following as its users are a lucrative market of people aged under 30 with discretionary income.

View original post here:
Slowdown in growth of social media sites

Are you a 1-percenter who needs a safe social media outlet to talk about your first-world problems, without the risk of alienating your commoner friends? Now you have an alternative to the impoverished unwashed masses of Facebook. Enter Netropolitan.club, an exclusive digital country club -- essentially, Facebook for rich people.

For a cool $9,000 first-year membership fee (and $3,000 a year every year after that), high-rollers can crowdsource names for their yachts or complain about having to fly commercial to a like-minded, sympathetic audience. Netropolitan is billing itself as the worlds most exclusive online community, one that will allow affluent and accomplished individuals worldwide to socialize in a completely private and secure manner. With the hefty subscription prices, Netropolitan can afford to be ad-free. And the posts will be moderated by the company's own "professional moderators." Businesses will be able to create groups and advertise to each other, albeit under strict guidelines, according to Netropolitan's information site.

Netropolitan was created by James Touchi-Peters, a composer, performer and former conductor of the Minnesota Philharmonic Orchestra. Michelle Lawless from Media Minefield, Netropolitans PR firm, told the Los Angeles TimesNetropolitan was inspired by the discomfort Touchi-Peters and his friends felt when they talked about certain topics that could be construed as bragging on traditional social networking sites, where they were met with a little ill will. But Netropolitan, she explained, is designed to be the place to talk about your last European vacation or new car without the backlash.

Unlike the young and the rich on Instagram (as chronicled on Rich Kids of Instagram, a tumblr that aggregates their shameless bragging on the photo sharing app) the rich of Netropolitan.club will be far more discreet -- limiting their sharing to their peer group.

Perhaps the Wall Street Journals recently lampooned video explaining how you can make $400,000 a year and still feel broke" would have been better suited for Netropolitan.club.

Link:
Netropolitan: Social Networking For Rich People

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