TIME Business Advertising      Mobile Ads Fuel Facebooks Growth, Again  The  login page for the Facebook Inc. mobile application is displayed  on an Apple Inc. iPhone 5. BloombergGetty Images      Mobile ads accounted for 69% of the social networking giants    fourth-quarter ad revenue    
    Facebooks sales jumped nearly 50% in the latest quarter,    fueled by growing ad revenue from more users connecting through    their mobile phones, the company said Wednesday. Here are the    key points from Facebooks fourth quarter earnings report.  
    What you need to know: The social networking giant continued to    ride a strong mobile ad business to $3.85 billion in quarterly    revenue  an increase of 49% from $2.6 billion during the same    quarter a year earlier. Facebooks quarterly profits totaled    $701 million, or 25 cents per share, representing a 34%    year-over-year increase.  
    Once again, Facebook got a bulk of its revenue from mobile ads    as it surpassed analyst expectations of $3.7 billion in    revenue. Facebooks sales have grown by about 60% in each of    the previous two quarters with much of those gains attributed    to mobile ads. Despite topping analysts forecasts, Facebooks    fourth quarter saw the companys slowest rate of quarterly    sales growth since early-2013 and the companys shares dipped    slightly in after-hours trading.  
    The company also provided full-year financial results, showing    a 58% bump in annual revenue, to $12.5 billion, and $2.9    billion in profits  nearly double 2013s profits.  
    We got a lot done in 2014, CEO Mark Zuckerberg said in a    statement. Our community continues to grow and were making    progress towards connecting the world,  
    The big number: Facebook ended 2014 with 1.39 billion monthly    active users (MAUs), which was up 13% from 2013. Mobile MAUs    grew by 26% in 2014, to 1.19 billion.  
    Facebooks expanding mobile ad business, which has shown huge    gains over the past couple of years, represented nearly 69% of    the companys $3.6 billion in ad revenue. Ad sales were up 53%    from last years fourth quarter, when mobile ads accounted for    only 53% of overall ad revenue.  
    What you might have missed: In October, Facebooks tumbled    slightly following the companys third-quarter earnings    report after the company announced plans to dramatically    increase the companys spending on hiring and acquisitions in    2015. In the fourth quarter, Facebook said, the companys    capital expenditures rose 7%, to $517 million.  
    This article originally appeared on Fortune.com.  
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Mobile Ads Fuel Facebooks Growth, Again