Top 5 Advantages to Facebook Marketing
Facebook is usually a no brainer for most businesses who are expanding into social networking, but here are some of the reasons why it #39;s truly an advantagous place to market. DISCOVER VIDEO...
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Top 5 Advantages to Facebook Marketing - Video
ICC World Cup 2015 : Virat Kohli Underperforms | Fair to BLAME Anushka? PUBLIC REACTS
So India lost in the semi finals against Australia and one of the dark highlights of the show was Virat Kohli #39;s underperformance. Social networking sites have been buzzing with jokes on Virat...
By: Bollywood Now
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ICC World Cup 2015 : Virat Kohli Underperforms | Fair to BLAME Anushka? PUBLIC REACTS - Video
CHENNAI: It's not etiquettes but 'netiquettes' that may matter more in today's world where children are born in the internet era.
Teaching children certain netiquettes like abstaining from using unparliamentary words and careful consideration about what they are posting online is a vital part of social networking, believe social media experts.
"Children of this generation are not just online consumers but are 'prosumers' -producers cum consumers of net content. They are informed because they are exposed to information through social media," G Robert Clive of the department of social sciences at Crossland College, Udupi, said on Thursday.
Speaking at a seminar on 'Accompanying social networking in teacher education' at Loyola College in Chennai, Clive termed social networking forums as 'weapons of mass distraction.' He cited a study which found that children on an average waste a minimum of two hours every day online.
Director of Don Bosco Institute of Communication Arts, Father Harris, interacted with about 20 students whose experiences on social media were documented and shared.
Opinions shared by these students included the anxious feeling they experienced every time they got a message on WhatsApp, a sense of addiction where they were hooked to Facebook for hours beyond midnight to chat with friends or family, and writing their exam answers in short form - similar to the way they chatted with their friends online.
"It has become an application driven life leading to isolation from reality as a consequence of which people tend to live in fake realities where they find joy in the virtual world," said Father Harris pointing out that social media has the power of forming, reforming and deforming identity of young minds.
Experts said students' style of communication too had changed due to the extent of usage of such forums. However, they said it was important for teachers and parents to change along with them.
Correspondent and co-founder of Britto Group of Schools, Vimala Britto, said that they encouraged students to use social media in their school as it is essential for their growth.
"Parents may not always have the time to sit down with their children for projects. Social media forums expose them to information. Usage of social media is not wrong but it has to be monitored," she said.
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Children should be taught netiquettes, experts say
Tayo Elegbede
In recent times, the Internet has profoundly altered business operations across the globe more than ever in the history of mankind, making the art of social networking the next gale that will blow us forward.
Today, a generation of online tribes, cliques, communities, social spheres, lists, groups and circles, amongst others, describe and define online networks of interest and following.
As people connect with one another on Instagram in South Africa, others are navigating Facebook in Nigeria. Daily, large numbers of Africans and, indeed, the world are logging into thousands and perhaps millions of social networking platforms.
Social networks are predominately redefining our personal and business relationships with the world around us. From music to marketing, consulting to fashion, creative to communications, and education to engineering, there are available networks for every individual and professional to establish, join and develop for personal influence and brand benefits.
Human beings do not exist in isolation; they operate in circles of interests and relationships which, when virtual, can be referred to as networks. Networks exist both in business and social interactions, thereby making possible new avenues for insight and information sharing.
A network affords individuals and brands the opportunity to maintain stronger relationship with other individuals and brands of connected interest. It sets you up on knowing your customers and competitors, gives you the foresight to think, plan and execute any network-focused agenda while leveraging virtual reality.
One more trend is obvious: more offline relationships and networks are now migrating online and brands, just like individuals should position themselves for these opportunities. As an Internet and social media user, building networks and harnessing their benefits should depend on the platform in consideration. For instance, a photographer may find Instagram a better platform to build more viable network due to the fact that photos are better appreciated on Instagram or Pinterest.
In the same vein, a writer may find Tumblr or Twitter more interesting due to the opportunity to create long- or short-form essay. While this sounds like good advice, the popularity, acceptance and prevalent use of a network in a particular country is to be considered. A photographer on Instagram in a country where Facebook records the highest users may make the best use of the platform but lose out on business opportunities because many potential clients and customers are on other platforms.
To build a network for your brand is, perhaps, one of the most productive ways to constantly create relevant market buzz about your products and services. Network building goes beyond executing a one-off marketing campaign to helping your brand through its life cycle. In order to achieve this, it is crucial to look before leaping.
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The power of networks
Independent Research Project: Social Networking Sites
By: Melody #39;s Second Channel
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Independent Research Project: Social Networking Sites - Video