Mediaboss Marketing

Nguyen Ngo Binh An
Are social networking sites effective, or are they just sophisticated means for stalking people?

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[I have the McGuffin!] Let #39;s Play... Jazzpunk! Ep. 2!
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[I have the McGuffin!] Let's Play... Jazzpunk! Ep. 2! - Video

Social networking sites could face fines if they fail to remove bullying material

The government yesterday won support from the Senate for its online safety bill, paving the way for the creation of a Childrens e-Safety Commissioner and the implementation of a system to compel social networking sites to remove bullying material.

The legislation creates a two-tier system for social networks overseen by the commissioner. Social networks can apply to the commissioner for Tier 1 social networks.

The commissioner has the authority to issue a request to social networks for the removal of "cyber-bullying material targeted at an Australian child within 48 hours," states the bill's explanatory memorandum.

"There will be no direct enforcement measures in relation to tier 1 services," the memorandum states.

"However, if a tier 1 service repeatedly fails to comply with requests to remove material over a 12 month period, or the Commissioner is satisfied that the service does not comply with the basic online safety requirements, the Commissioner may revoke the services tier 1 status."

Tier 2 covers social media services declared by the communications minister. Tier 2 social networks that don't rapidly remove bullying material could face fines.

The bill received bipartisan support in the Senate.

"This is a very significant milestone in the Government's work to make the internet safer for Australian children," the parliamentary secretary to the minister for communications, Paul Fletcher, said in a statement.

"It is very pleasing to see the bipartisan support for this bill which in turn reflects the message that politicians across the spectrum are hearing from Australia's parents, children and teachers about the importance of keeping children safe online and doing more to protect children against the threat of cyberbullying."

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Senate passes legislation to crack down on social media

18 hours ago by Rob Payne She says more research is needed into social networking sites, noting that their openness creates unique social pressures which differ from the physical world. Credit: IBoomMedia

Getting a response to a request for assistance on social media may have more to do with your request's timing than how many followers you have, research suggests.

The insight comes from a Curtin University study that asked 459 participants to evaluate a 'newly developed' social networking site.

During this task, participants were subject to two requests, one asking them to join a follow-up trial and the other to donate money to a children's charity.

Some participants were led to believe the request was made to them alone, while others believed it was made to them with one, three or 14 other people online.

Study author Katie Martin says the results suggest the 'diffusion of responsibility' principle found in the physical world works differently in the virtual world.

"A lot of research has been done on bystander affect, especially in emergencies, with outcomes showing that the more people who are involved in a situation, the less likely an individual is to respond to a call for help," Ms Martin says.

"What we found with social media was that if a request is made to you alone or to one other person, you're more likely to respond, with social diffusion maxing out at around four people.

"So adding more people doesn't have any effect on the likelihood you'll receive a positive response."

However they found the timing of a request did impact on offers of assistance.

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Facebook help a matter of timing

OrcaFlex Presentation: Application Overview
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