Mediaboss Marketing

Facebooks never-ending search for new revenue streams has taken the Palo Alto-based company to the world of Brazilian favelas, or slums. Last week the social media behemoth launched a new initiative to offer entrepreneurial and technology skills to small businesses in Heliopolis, Sao Paulos biggest favela. The initiative, dubbed Facebook in the community, is aimed at entrepreneurs who are looking to increase their customer base through social networking.

This is a pioneering project, an innovation lab with 15 computers to deliver knowledge and training to the community and demonstrate how a page can be useful for a small firm, Patrick Hruby, an executive withFacebook in Latin America, told the AFP news agency.

Facebook lab launched in Heliopolis, Sao Paulo (PHOTO: Courtesy of Facebook, Inc.)

The initiative is initially intended as a pilot for other low income communities on the outskirts of Brazils business hub, and it will also include training in management skills, computing and marketing for the favela entrepreneurs.

It also marks Facebooks entrance into a market that is already worth some $21.4 billion a year, according to a study by consulting firm Data Popular. With a population of about 12 million people, favelas in Brazil form a niche market still underexplored by major Brazilian companies, in spite of its residents being mostly members of the Classe C, the countrys burgeoning lower-middle class.

Brazil is one of the worlds six biggest players in the information technology and communications markets, according to research released in January by the International Data Corporation, which projected 5% growth for the segments this year to reach total revenues of $165.6 billion. It is less than the 8% growht registered last year, but still a good number considering that Brazils economy as a whole is expected to remain flat amid a series of tax increases and spending cuts.

Facebook is popular in Brazil, with 107.7 million users 89 million of whom are active monthly and 59 million are active daily. That makes it the companys largest market outside the U.S. Brazil has the the worlds fourth-largest smartphone market, and 87.4% of Brazils internet users visited social networking sites in January, spending an average of 628 minutes each on the sites, or almost twice the amount of time spent by American users that same month, according to research firm comScore.

In Helipolis, about 90% of the 200,000 residents have a profile on Facebook, but only about 14% of its 5,000 small businesses have a page on the social network so far, Hruby told the AFP.

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Facebook Taps Brazilian Favela In Search For Advertising Revenue

Despite Facebook's success, Twitter shares look more appealing, said trader Steve Grasso. The social networking name has climbed more than 35 percent this year.

Another social stock, Yelp, took a hit late last week on reports that a documentary planned to criticize its relationship with small businesses. Shares in Yelp surged on Monday, though, closing more than 4 percent higher.

Read MoreCan Twitter win a March Madness bracket?

Trader Brian Kelly said that investors need to be cautious with the stock, but noted that it could pop in the short term. Trader Pete Najarian added that any play on Yelp should be done through options.

Najarian on Monday bought call options in networking company Ciena. The stock closed the day down more than 2 percent.

Disclosures:

Pete Najarian

Pete Najarian is long AMAT, AAPL, BABA, BAC, BMY, BP, CSX, DISCA, FOXA, GE, KKR, KO, LLY, MRK, PEP, PFE and SAP. He is long calls BK, CIEN, CNX, COP, EXXI, F, FCX, FL, GE, GM, GT, KO, KFT, LYB, NEE, PEP, RAD, TEVA, UAL and UFS. Today, he bought CIEN calls.

Brian Kelly

Brian Kelly is long BTC=, U.S. dollar, GLD, EEM, CTRL calls, GSG, BBRY and TLT. He is short yuan.

Read more from the original source:
Trading tech: 4 networking plays

Protect Your Social Media Accounts

The Internet has made our lives easier in so many ways. However, you need to know how you can protect your privacy and avoid fraud. Remember, not only can people be defrauded when using the Internet for investing; the fraudsters use information online to send bogus materials, solicit or phish.

Phishing is the attempt to obtain financial or confidential information from Internet users. This phishing expedition usually begins with an email that looks as if it is from a legitimate source, often a financial institution. The email contains a link to a fake website that looks like the real site. Fraudsters want you to provide account and password information, and then they have access to your account.

Here's what you can do to protect yourself when using social media:

Privacy Settings: Always check the default privacy settings when opening an account on a social media website. The default privacy settings on many social media websites are typically broad and may permit sharing of information to a vast online community. Modify the setting, if appropriate, before posting any information on a social media website.

Biographical Information: Many social media websites require biographical information to open an account. You can limit the information made available to other social media users. Consider customizing your privacy settings to minimize the amount of biographical information others can view on the website.

Account Information: Never give account information, Social Security numbers, bank information or other sensitive financial information on a social media website. If you need to speak to a financial professional, use a firm-sponsored method of communication, such as telephone, letter, firm e-mail or firm-sponsored website.

Friends/Contacts: When choosing friends or contacts on a social media site, think about why you use the website. Decide whether it is appropriate to accept a "friend" or other membership request from a financial service provider, such as a financial adviser or broker-dealer. There is no obligation to accept a "friend" request of a service provider or anyone you do not know or do not know well.

Site Features: Familiarize yourself with the functionality of the social media website before broadcasting messages on the site. Who will be able to see your messages -- only specified recipients, or all users?

On-Line Security Tips

See the article here:
How to protect your personal information on social media

The beauty of online content is that it can be shared freely across social networking platforms and websites.

Sharing content enables you to establish your expertise and thought leadership by engaging directly with the target audience.

For businesses and thought leaders, publishing content on social media is important as it can assist in building a good reputation, establish trust and attract a wider audience. It is relatively easy to publish content online, however, ensuring the content you create is sharable can be a harder task.

Here are some tips on how to increase the chances your content will be shared online.

Be relevant

It is important to be original and make your content as interesting, brief, relevant and as focused to your target audience as possible.

Promoting content that is useful to your audience is more likely to result in the content being read and shared online.

Here are some content ideas to help appeal to your target audience:

How-to ideas where you discuss a step-by-step system.

Quotes that offer inspiration and motivation.

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How To Get Your Content Shared Online

Social Network Website in PHP MySQLi - Part 1 Introduction
Learn building a social networking website in PHP MySQLi from scratch, join the full course from this link: http://goo.gl/h1YMFz Note: by joining the full course, you #39;ll get source code,...

By: Abdul Khan

Link:
Social Network Website in PHP & MySQLi - Part 1 Introduction - Video