Mediaboss Marketing

FLORENCE In an effort to provide information pertaining to specific areas of the city, the Florence Police Department has partnered with the social network, NextDoor.

The Police Department continues to search for means and methods to improve efforts at crime prevention, public education, and ways to interact with our neighbors and residents, Florence Police Chief Ron Tyler said. NextDoor is a platform for all of that.

NextDoor is a community-based social-networking site for a neighborhood.

Detective Sgt. Greg Cobb said the program will allow police to post safety/crime information for specific neighborhoods.

The advantage is that if we have a rash of burglaries in a certain area of Florence, we can alert just that area of the city about the crimes, he said. If we have a missing person in certain area, we can alert that neighborhood and the surrounding area about the issue.

NextDoor was launched in 2011. Cobb said there are 1,500 local members in the system. To sign up or get more information go to nextdoor.com.

The chief said people are embracing technology more and more andwe encourage people to sign up."

Police Lt. Brad Holmes said Nextdoor.com is a free service to residents. He said when a resident signs up for NextDoor, the system will ask for their address and a means of verification like the last four digits of a Social Security number, last four of a debit card that is billed to the address, or a cellphone number registered to the address.

This allows the company to confirm that you do in fact live where you claim. The information you provide isn't shared or used for any other purpose, Holmes said.

He said after an individual is signed up, the site will allow communication with others in the neighborhood, seek solutions to concerns, sell items, socialize, and keep each other informed about items of interest to their neighborhood.

No other neighborhood sees your posts, he said.

Holmes said NextDoor is a "virtual neighborhood watch" app for neighborhood-specific information about criminal activity.

The benefit to our department is the speed of information release, Holmes said. The system also allows the user to direct message our staff. Since we put the system online early (Monday) morning we have already received more than 20 requests for information."

As opposed to getting misinformation from social media about crime, we want residents to utilize this for accurate, up-to-date information, Tyler said.

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NextDoor offers specific information for neighborhoods - Times Daily

Considerations for youth and social networking Part 6: The role of photo captions Help youth take a critical look at how a photo caption can change the photos perception.

Posted on July 28, 2017 by Christine Heverly, Michigan State University Extension

According to Teens, Social Media and Technology Overview 2015 by the Pew Research Center, nearly three-quarters of teenagers ages 13-17 have access to a smartphone. Of those teens, 92 percent report going online daily and 71 percent say they are using at least one social networking site. With this high usage of social networking and teenagers going online, there are many factors adults should consider when helping youth navigate their usage of social networking sites.

In addition, youth enjoy sharing photos through social media tools as is evident by the popularity of Instagram and Snapchat with younger demographics. It is extremely important to help youth understand how to properly caption a photo because the caption can change the photos entire perception.

Adults need to be aware of two major factors when addressing captioning of photos.

Pictures can be taken in a variety of ways. Help youth understand every picture that is shared with others paints a picture of that youth. Others can use this information to make assumptions about the youth or even locate a youth.

Imagine seeing a photo of a group of youth who are doing a park clean-up where everyone who sees the photo can come away with a different opinion on what is happening. Some people will think that is a great group of youth who are trying to help out the community, while others would question why those youth are cleaning the park or what did they do wrong to have to clean up the park.

For example, look at the two following caption options: Its a great day to do a park clean up or UGH, why do I have to doing this? Each gives the viewer a different perspective on what is happening.

Pictures are a way youth look for feedback and advice. Many times, youth will post photos online with a question seeking advice or wanting feedback from their friends. For example, if a youth shares a photo on social media asking, What should I do? this simple caption could get a whole range of responses, some positive, sarcastic or even negative.

Due to the ease of being able to type a response behind a screen, the advice may not be genuine. Adults need to take the time to have a conversation with youth about thinking before responding to a photo caption.

Youth enjoy sharing photos through social media, so help them understand how the caption they give a photo can completely change a photo. Help youth understand that every picture that is shared with others paints a picture of that youth. Others can use these photos and captions to start making assumptions about the youth that could have negative consequences.

Technology changes, apps come and go, and the next wave in social media platforms will come about. Those changes may occur, but it does not change that we need to help youth think about the photos they share and the captions they write on a phone. Adults should be continually reminding youth that they need to take a few moments to think before sharing a photo.

This article was published by Michigan State University Extension. For more information, visit http://www.msue.msu.edu. To have a digest of information delivered straight to your email inbox, visit http://www.msue.msu.edu/newsletters. To contact an expert in your area, visit http://expert.msue.msu.edu, or call 888-MSUE4MI (888-678-3464).

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Considerations for youth and social networking Part 6: The role of photo captions - Michigan State University Extension

The Badger Herald

Everything you need to know about SnapRyde: The social ... The Badger Herald SnapRyde, the social car-sharing app where rides happen at a lower cost has recently expanded to the University of Wisconsin. The 1,020 user app made by ... and more »

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Everything you need to know about SnapRyde: The social ... - The Badger Herald

Roposo, a fashion social networking platform, made its entry into the reputed Harvard Business Publishing platform with a study undertaken by Chintan Chatterjee, former faculty at IIM-B and faculty member at Indian School of Business and co-authored by Reechal Vardhan, Product Manager at Roposo and IIM-B alumnus. The study focuses on how the fashion social network has matured from being a discovery platform to an ultimate lifestyle social network for Indian consumers.

The case study looks at how Roposo germinated from the founding team's prior ventureGiveter that provided unique insights on consumer behaviour, product development, dynamic capabilities and network economies. With this case study, in the last few quarters withsocial-sellingas a paradigm being explored by the likes of Facebook and WhatsApp, Roposo tries to reinvent itself by choosing between thesocial selling spaceandstrategically focussingon further cementing its base on pure playsocial networking.

With Roposo entering the Harvard Business Publishing platform and into the Harvard Business School, it will also be able to reach out to a part of its target groupstudents all over the world. When asked about this, Mayank Bhangadia, CEO and Co-founder of Roposo said, The Roposo case study is a Harvard property; we don't plan to do any direct marketing over it. It is definitely a prestigious milestone for us and we would like to highlight it in relevant collaboration and tie-up opportunities.

Being a Harvard case study will give us an edge over others in the market. Few Indian start-ups have this jewel in their crowns. Our users can now boast of being part of an Indian fashion social network, whose business journey is now a Harvard case study, added Bhangadia when asked about the impact it could have on Roposos users and customers.

Anyone working or studying at the prestigious colleges associated with Harvard can access the study. We are delighted that MBA students at some of the worlds most prestigious institutions will learn from our brand journey. This case study is ideal for MBA students around the world who are keen to understand digital innovation and entrepreneurship in growing Asian markets, as the study highlights the process of entrepreneurial pivoting, dynamic capabilities, strategic focus and life-cycle management amidst industry evolution, said Bhangadia.

Professor Chatterjee and I started working on this case study about a year ago in order to help the growth of the company and make people understand the way this company was founded in 2014 and has become one of its kind today, said Vardhan when asked about the idea behind working on this case study.

When asked about his growth plans going ahead, Bhangadia said, We have major expansion plans. There's a lot in store for the users as well as our sellers and associates.

Read more from the original source:
What makes fashion social network Roposo a Harvard case study - Exchange4Media

Yesterday,DigiTimes reported that Facebook is working on an ambient voice device to compete with the likes of the Amazon Echo. This could be a great and/or terrible idea.

Weve seen smart speakers from an online mega-retailer (Amazon), a search and ad giant (Google), and a couple of consumer devices companies (Apple and Xiaomi). Microsoft, a productivity software company, and Samsung, another consumer devices company, will likely join in with theirown ambient voice products.

But the possibility of a smart speaker from the worlds largest social networking company is especially intriguing.In the cases of Amazon, Google, Apple, and Microsoft, it was fairly clear how a smart speaker might complement their core businesses. It was also clear that the smart speaker is a major beachhead in the war of the tech platforms. But why would Facebook want to sell a smart speaker?

Facebooks device would be different than most of the other ambient voice devices, DigiTimes reports, in that it has a large 15-inch display (sourced from LG). The devices large screen may make sense because social network posts are largely visual, with text, photos, and video.

Global Data analyst Avi Greengart stresses that the kitchen counter is an important piece of real estate for tech companies, and that the new Facebook deviceif realmight be intended for that space.

Think Facebook in the kitchen: tasty recipe videos, photos of your niece, upcoming events, Greengart wrote in an email to Fast Companyon Tuesday. Its not crazy to think some consumers would welcome it, especially if positioned as a digital picture frame/smart speaker.

An important caveat here is that the deviceis just a rumor at this point, andDigiTimeshas a mixed track record when it comes to reporting supply-chain rumors. Some never actually come to fruition. A Facebook spokesperson declined to comment:We dont have anything to share at this time.

Greengart, meanwhile, has his doubts that mainstream consumers are so hooked on Facebook that they need aconstant social media ticker in the room.And Facebook has badly misconstrued consumer desires in the past. Remember when it thought people wanted a Facebook phone? Well, it turns out they didnt.

So far, one of the main jobs of ambient voice devices like smart speakers is to act as a hub from which to control all kinds of lights, switches, locks, and other accessories in the home. People like saying, Hey [assistant name], turn off the living room lights, as if telling another person in the room.

And Facebook CEO Mark Zuckerberg has shown a special interest in the connected home. He built an AI-powered home automation system called Jarvis for his own home earlier this year. The system responds to natural language commands from the user to control lights, music, and room temperature. Zucks interest in the tech makes the possibility of a Facebook ambient home device sound more plausible.

And the home is, by nature, a very social place. Interactions among family members happen constantly. So do buying decisions. It seems reasonable that Facebook might want to extend its reach there.

But, as Jacob Kastrenakes at theVerge points out, thats exactly why a Facebook kitchen-counter device might be abad idea. It could be a real threat to privacy, or at least a reason to feel uneasy.Facebooks whole business depends on the collection of personal information for the targeting of ads. The new devicemay give Facebook a new and powerful means of seeing and hearing new forms of personal information and label it as social. Some of the ads might appear on the device itself. Others might appear on Facebook or other platforms.

The DigiTimes report says the Facebook product will be manufactured by Pegatron in China, and will be released in the first quarter of 2018. It also says the ambient device, which was designed by Facebooks Building 8 department, will be housed in a magnesium-aluminum alloy chassis.

For now, well just have to wait and see, but no doubt theres a big opportunity here for Facebook: The research firm Strategy Analytics says smart speaker sales will reach $5.5 billion in 2022.

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Facebook's Rumored Smart Speaker Is A Great And Terrible Idea - Fast Company