Archive for the ‘Social Networking’ Category

Social Networking Jobs for March 2016 | Freelancer

Instagram followers required Need gradual followers to account, require 4000 real world wide followers. Wont be a one off job! 5 Social Networking Mar 9, 2016 Today6d 18h $75 Need Facebook FANS for my page (FACEBOOK ADS ONLY) TELL ME THE PRICE FOR EACH 1000 I've entertainment/videos facebook page that I would like to grow in FANS. I am specially interested in Spain People, but I also accept: Peru, Mexico, Chile, Colombia. You should use ONLY Facebook Ads to get me fans, and you SHOULD give me daily reports. VERY IMPORTANT: Please, add in the proposal your expected rate in dollars/1000 fans. Thanks 4 Copywriting, Social Networking, Facebook Marketing Mar 9, 2016 Today6d 17h $19 Social Media Marketing 0.4 I need 15 USA facebook Ads accounts. For creating Ads. The page must have 15-20 friends and 5-6 images. I will pay $5 per 1 Ads accounts. You need to make or manage this 15 accounts in 7 days. And after award and create milestone, you need to delivery t least 1 ads accounts in next 11 hours. 1 Social Networking, Facebook Marketing, Social Media Marketing Mar 9, 2016 Today6d 17h $25 help reviews on yelp hi, i need help on yelp............. we will discuss in personal message box.......................... waiting for your bids. thanks!! 17 Internet Marketing, SEO, Social Networking, Marketing, Anything Goes Mar 9, 2016 Today6d 14h $330 Design an Advertisement for a Music recording and production company, stating all our pricing and packages. I am starting a music production and recording company in my home studio and would like to advertise for it on social media. 2 pictures: 1) that shows our pricing for the packages we offer. 2) that shows what we offer. I will provide all the information under, and you can use whatever seems suitable to you for an ad. Name: FBahman Productions What we offer: - 1-on... 10 Advertisement Design, Instagram, Internet Marketing, Social Media Marketing, Social Networking Mar 9, 2016 Today6d 14h $98 Get Traffic to my Website I need Somebody with live add networks. Need 3 Million sessions every month. My Budget is INR 100 Per 1000 Impressions RPM (Click Rate) 7 SEO, Social Networking, Facebook Marketing, Bulk Marketing, Advertising Mar 9, 2016 Today6d 14h $5390 Design a Facebook landing page Helping a client to do up their Facebook Page for business and recruitment purposes. Photographer or designer must be in Singapore. Please quote for 1. Full onsite photography 2. Processing of photos Thanks. 4 Graphic Design, Social Networking, Facebook Marketing Mar 8, 2016 Today6d 8h $17 Play Android game (only for specified country regions) Hi, UK, US, Canada, Germany, Norway, Sweden, Australia, NewZeland, Malaysia, France people will be preferred.. More detail in chat. 21 Internet Marketing, Data Entry, Social Networking, Facebook Marketing, Google Plus Mar 8, 2016 Today6d 8h $7 Help to develop an iPhone app. create an iPhone app using my supplied pictures and descriptions, 18 Game Design, Social Networking Mar 8, 2016 Today6d 7h $5697 Website new text i need a profesional version of the text in my website, with good grammar and aware of the health-massage therapy market. 7 Website Design, Internet Marketing, Social Networking Mar 8, 2016 Today6d 6h $104 Distribute a landing page with a 45 sec video to relevant media and blogs (food tech) Need to distribute a landing page with a 45 sec video about an innovative sous vide (food technology) product to relevant media and blogs, primarily by writing a press release and identify media that have written about the technology earlier. 0 Email Marketing, Internet Marketing, Marketing, Social Networking, Virtual Assistant Mar 8, 2016 Today6d 5h - Professional Experienced social networking/dating website builder (Facebook & YouTube) Dear Freelancer, We are a non profit organisation looking for a professional web designer with several years of experience and evidence of work to show when required. This is an important and serious project, which may not be suitable for amateurs. The project involves the creation of a professional website with the concept of Facebook and YouTube combined. The primary focus for this webs... 3 Website Design, Web Security, Social Networking, Social Engine, HTML Mar 8, 2016 Today6d 4h $216 Help me with Internet Marketing Someone with great reviews and experience. 9 Internet Marketing, Sales, Social Networking, Marketing, Advertising Mar 8, 2016 Today6d 3h $79 Social Media Marketing Hello, I am looking for someone stationed in Slovenia that is familiar with the culture and current marketing techniques. This will require managing our Facebook Fan page for our online store. This project will pay $40/month. You will be required to manage ad posts. Budget will be $5/day starting out. You will be required to get page likes, and help us improve our marketing... 5 Facebook Marketing, Internet Marketing, Slovenian, Social Media Marketing, Social Networking Mar 8, 2016 Today6d 3h $109 Holland Barge Tours Experience We are marketing to people that would like to go on week long cruises around the Netherlands starting from Amsterdam, that will carry on sailing to Delft and other various places. We need a audience that would appreciate that, whether it be groups, travel agents or companies. There is a lot of work to do in terms of marketing so whoever wins will have lots more work! 0 Social Networking, Twitter Mar 8, 2016 Today6d 3h - female virtual assistant with text and webcam support looking for female virtual assistant for dating , webcam & interactive website. 8 Social Networking, Facebook Marketing, Dating, Anything Goes, Snapchat Mar 8, 2016 Mar 8, 20165d 23h $621 Project for lancerboy1206 Hi lancerboy1206, I saw your project with selling the karatbars packages... how did that work out? I'd be interested in hiring you if it was good. Thanks, Doug 1 Social Networking, Twitter, Facebook Marketing, Bulk Marketing, Advertising, Mar 8, 2016 Mar 8, 20168d 23h $150 100000+ likes for facebook page Need 100000+ Facebook Likes for a Facebook page. We will not give you access as an administrator to our Facebook Fan Page or backend. only if you have the experience soyou can bring us at least 100,000 Facebook Likes read the below terms and feel free to submit your bid. Project can be completed within 15 days if needed to ensure quality likes! All likes must be REAL people with activ... 11 Internet Marketing, Social Networking, Facebook Marketing Mar 8, 2016 Mar 8, 20165d 23h $583 sign up and click very easy Hello everybody i want to hire someone for an easy job, wich is to sign up on a website then like my page on it very easy all you need is emails tell me your rate per 1K thanks 14 Internet Marketing, Social Networking, Facebook Marketing, Advertising, Email Marketing Mar 8, 2016 Mar 8, 20165d 22h $3 Marketer I need someone who can help market our footwear brand, run our social media accounts and be active, get followers to our social media and market our products in the best way they know how. You must be involved in the sport/sneaker/footwear area and have knowledge about this industry. 9 Internet Marketing, Social Networking, Facebook Marketing, Branding, Instagram Mar 8, 2016 Mar 8, 20165d 21h $218

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Social Networking Jobs for March 2016 | Freelancer

FBI Internet Social Networking Risks

Internet-based social networking sites have created a revolution in social connectivity. However, con artists, criminals, and other dishonest actors are exploiting this capability for nefarious purposes.

There are primarily two tactics used to exploit online social networks. In practice, they are often combined.

1. Computer savvy hackers who specialize in writing and manipulating computer code to gain access or install unwanted software on your computer or phone.

2. Social or human hackers who specialize in exploiting personal connections through social networks. Social hackers, sometimes referred to as social engineers, manipulate people through social interactions (in person, over the phone, or in writing).

Humans are a weak link in cyber security, and hackers and social manipulators know this. They try to trick people into getting past security walls. They design their actions to appear harmless and legitimate.

Falling for an online scam or computer hack could be damaging for an individual victim as well as the organization the victim works for. Such risks include:

Vulnerability of Social Networking Sites

Social networking sites are Internet-based services that allow people to communicate and share information with a group.

Risks:

Once information is posted to a social networking site, it is no longer private. The more information you post, the more vulnerable you may become. Even when using high security settings, friends or websites may inadvertently leak your information.

Personal information you share could be used to conduct attacks against you or your associates. The more information shared, the more likely someone could impersonate you and trick one of your friends into sharing personal information, downloading malware, or providing access to restricted sites.

Predators, hackers, business competitors, and foreign state actors troll social networking sites looking for information or people to target for exploitation.

Information gleaned from social networking sites may be used to design a specific attack that does not come by way of the social networking site.

Tactics:

Baiting - Someone gives you a USB drive or other electronic media that is preloaded with malware in the hope you will use the device and enable them to hack your computer.

Do not use any electronic storage device unless you know its origin is legitimate and safe. Scan all electronic media for viruses before use.

Click-jacking - Concealing hyperlinks beneath legitimate clickable content which, when clicked, causes a user to unknowingly perform actions, such as downloading malware, or sending your ID to a site. Numerous click-jacking scams have employed Like and Share buttons on social networking sites. Disable scripting and iframes in whatever Internet browser you use. Research other ways to set your browser options to maximize security.

Cross-Site Scripting (XSS) - Malicious code is injected into a benign or trusted website. A Stored XSS Attack is when malicious code is permanently stored on a server; a computer is compromised when requesting the stored data. A Reflected XSS Attack is when a person is tricked into clicking on a malicious link; the injected code travels to the server then reflects the attack back to the victims browser. The computer deems the code is from a trusted source.

Turn off HTTP TRACE support on all webservers. Research additional ways to prevent becoming a victim of XSS.

Doxing - Publicly releasing a persons identifying information including full name, date of birth, address, and pictures typically retrieved from social networking site profiles.

Be careful what information you share about yourself, family, and friends (online, in print, and in person).

Elicitation - The strategic use of conversation to extract information from people without giving them the feeling they are being interrogated. Be aware of elicitation tactics and the way social engineers try to obtain personal information.

Pharming - Redirecting users from legitimate websites to fraudulent ones for the purpose of extracting confidential data. (E.g.: mimicking bank websites.)

Watch out for website URLs that use variations in spelling or domain names, or use .com instead of .gov, for example. Type a websites address rather than clicking on a link.

Example: Most computer infections come from websites. Just visiting a website can expose your computer to malware even if you do not download a file or program. Often legitimate sites may be unknowingly infected. Websites with information on popular celebrities or current sensational news items are frequently hijacked by criminals, or criminals may create such websites to lure victims to them.

Phishing - Usually an email that looks like it is from a legitimate organization or person, but is not and contains a link or file with malware. Phishing attacks typically try to snag any random victim. Spear phishing attacks target a specific person or organization as their intended victim.

Do not open email or email attachments or click on links sent from people you do not know. If you receive a suspicious email from someone you know, ask them about it before opening it.

Example: In March 2011, hackers sent two spear phishing emails to a small group of employees at security firm, RSA. They only needed one employee to open an infected file and launch the malware. The malware downloaded information from RSA that then helped the hackers learn how to defeat RSAs security token. In May and June 2011, a number of defense contractors networks were breached via the compromised RSA token.

Phreaking - Gaining unauthorized access to telecommunication systems.

Do not provide secure phone numbers that provide direct access to a Private Branch Exchange or through the Public Branch Exchange to the public phone network.

Scams - Fake deals that trick people into providing money, information, or service in exchange for the deal.

If it sounds too good to be true, it is most likely a scam. Cybercriminals use popular events and news stories as bait for people to open infected email, visit infected websites, or donate money to bogus charities.

Example:Before the 2010 World Cup, cybercriminals offered tickets for sale or sent phishing emails claiming you won tickets to see the event.

After the death of Osama Bin Laden, a video claiming to show Bin Ladens capture was posted on Facebook. The video was a fake. When users clicked on the link to the video, they were told to copy a JavaScript code into their browser bar which automatically sent the hoax to their friends, and gave the hackers full access to their account.

Spoofing - Deceiving computers or computer users by hiding or faking ones identity. Email spoofing utilizes a sham email address or simulates a genuine email address. IP spoofing hides or masks a computers IP address.

Know your co-workers and clients and beware of those who impersonate a staff member or service provider to gain company or personal information.

Preventive Measures at Work:

Additional Preventive Measures:

No legitimate service or network administrator will ask you for your password.

Educational Resources:

A number of organizations and websites provide additional details on how to protect you and your workplace from social networking threats.

http://www.LooksTooGoodToBeTrue.com http://www.OnGuardOnline.gov http://www.us-cert.gov http://www.ic3.gov http://www.dhs.gov http://www.ftc.gov http://www.fbi.gov

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FBI Internet Social Networking Risks

How Online Social Networks Work | HowStuffWorks

When most people hear the term social network, they automatically think of online social networks. That's because online social networks, also known as social-networking sites, have exploded recently in popularity. Sites like MySpace, Facebook and LinkedIn account for seven of the top 20 most visited Web sites in the world. For many users, especially the fully wired Net Generation, online social networks are not only a way to keep in touch, but a way of life.

Several features of online social networks are common to each of the more than 300 social networking sites currently in existence. The most basic feature is the ability to create and share a personal profile. This profile page typically includes a photo, some basic personal information (name, age, sex, location) and extra space for listing your favorite bands, books, TV shows, movies, hobbies and Web sites.

Most social networks on the Internet also let you post photos, music, videos and personal blogs on your profile page. But the most important feature of online social networks is the ability to find and make friends with other site members. These friends also appear as links on your profile page so visitors can easily browse your online friend network.

Each online social network has different rules and methods for searching out and contacting potential friends. MySpace is the most open. On MySpace, you're allowed to search for and contact people across the entire network, whether they're distant members of your social network or complete strangers. However, you'll only gain access to their full profile information if they agree to become your friend and join your network.

Facebook, which began as a college social network application, is much more exclusive and group-oriented. On Facebook, you can only search for people that are in one of your established "networks." Those networks could include the company you work for, the college you attended, or even your high school. But you can also join several of the thousands of smaller networks or "groups" that have been created by Facebook users, some based on real-life organizations and some that exist only in the minds of their founders.

LinkedIn, the most popular online social network for business professionals, allows you to search each and every site member, but you can only access the full profiles and contact information of your established contacts --the people who have accepted an invitation to join your network (or have invited you to join theirs). You can, however, be introduced through your contacts to people who are two or three degrees away from you on the larger LinkedIn network. Or you can pay extra to contact any user directly through a service called InMail.

In this article, we'll talk about setting up online profiles along with how to avoid being hacked. We'll also focus on specific social networking groups from those for Information technology professions to ones geared at sneakerheads.

Check out the next page to find out how to set up social-networking profiles.

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How Online Social Networks Work | HowStuffWorks

What Is Social Networking

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.

The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals from all around the world access to social networking sites. This means that although you are in the United States, you could develop an online friendship with someone in Denmark or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing.

As mentioned, social networking often involves grouping specific individuals or organizations together. While there are a number of social networking websites that focus on particular interests, there are others that do not. The websites without a main focus are often referred to as "traditional" social networking websites and usually have open memberships. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends and eliminate members that do not share common interests or goals.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

By being aware of your cyber-surroundings and who you are talking to, you should be able to safely enjoy social networking online. It will take many phone conversations to get to know someone, but you really won't be able to make a clear judgment until you can meet each other in person. Just use common sense and listen to your inner voice; it will tell you when something doesn't feel right about the online conversations taking place.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including Google+, MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, and Classmates.

By: K. Brown http://www.WhatIsSocialNetworking.com

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What Is Social Networking

Social Networking Lab: Search Engine & Social Media …

CHAPTER IV. THE USE OF CONCEPTS Having observed the several steps or stages of a concept, let us now consider the use and misuse of the latter. At first glance it would appear difficult to misuse a concept, but a little consideration will show that people very commonly fall into error regarding their concepts. For instance, a child perceives a horse, a cow or a sheep and hears its elders apply the term animal to it. This term is perfectly correct, although symbolizing only a very general classification or generalization. But, the child knowing nothing of the more limited and detailed classification begins to generalize regarding the animal.

For instance, a child perceives a horse, a cow or a sheep and hears its elders apply the term animal to it.

This term is perfectly correct, although symbolizing only a very general classification or generalization. But, the child knowing nothing of the more limited and detailed classification begins to generalize regarding the animal. To it, accordingly, an animal is identical with the dog or the cow, the sheep or the horse, as the case may be, and when the term is used the child thinks that all animals are similar to the particular animal seen. Later on, when it hears the term animal applied to a totally different looking creature, it thinks that a mistake has been made and a state of confusion occurs. Or, even when a term is applied within narrower limits, the same trouble occurs. The child may hear the term dog applied to a mastiff, and it accordingly forms a concept of dog identical with the qualities and attributes of the mastiff. Later, hearing the same term applied to a toy-terrier, it becomes indignant and cries out that the latter is no dog but is something entirely different. It is not until the child becomes acquainted with the fact that there are many kinds of creatures in the general category of dog that the latter term becomes fully understood and its appropriate concept is intelligently formed. Thus we see the importance of the step of Presentation.

In the same way the child might imagine that because some particular man had red hair and long whiskers, all men were red-haired and long-whiskered. Such a child would always form the concept of man as a creature possessed of the personal qualities just mentioned. As a writer once said, readers of current French literature might imagine that all Englishmen were short, dumpy, red-cheeked and irascible, and that all Englishwomen had great teeth and enormous feet; also that readers of English literature might imagine that all Frenchmen were like monkeys, and all Frenchwomen were sad coquettes. In the same way many American young people believe that all Englishmen say Dont you know and all Englishwomen constantly ejaculate: Fancy! Also that every Englishman wears a monocle. In the same way, the young English person, from reading the cheap novels of his own country, might well form the concept of all Americans as long-legged, chin-whiskered and big-nosed, saying Waal, I want to know; I reckon; and Du tell; while they tilted themselves back in a chair with their feet on the mantelpiece. The concept of a Western man, entertained by the average Eastern person who has never traveled further West than Buffalo, is equally amusing. In the same way, we have known Western people who formed a concept of Boston people as partaking of a steady and continuous diet of baked beans and studiously reading Browning and Emerson between these meals.

Halleck says: A certain Norwegian child ten years old had the quality white firmly imbedded in his concept man. Happening one day to see a negro for the first time, the child refused to call him a man until the negros other qualities compelled the child to revise his concept and to eliminate whiteness. If that child should ever see an Indian or a Chinaman, the concept would undergo still further revision. A girl of six, reared with an intemperate father and brothers, had the quality of drunkenness firmly fixed in her concept of man. A certain boy kept, until the age of eleven, trustworthiness in his concept of man. Another boy, until late in his teens thought that man was a creature who did wrong not from determination but from ignorance, that any man would change his course to the right path if he could but understand that he was going wrong. Happening one day to hear of a wealthy man who was neglecting to provide comforts for his aged mother in her last sickness, the boy concluded that the man did not know his mothers condition. When he informed the man, the boy was told to mind his own business. The same day he heard of some politicians who had intentionally cheated the city in letting a contract and he immediately revised his concept. It must be borne in mind that most of our concepts are subject to change during our entire life; that at first they are made only in a tentative way; that experience may show us, at any time, that they have been erroneously formed, that we have, abstracted too little or too much, made this class too wide or too narrow, or that here a quality must be added or there one taken away.

Let us now consider the mental processes involved in the formation and use of a concept. We have first, as we have seen, the presentation of the crude material from which the concept must be formed. Our attention being attracted to or directed toward an object, we notice its qualities and properties. Then we begin a process of comparison of the object perceived or of our perception of it. We compare the object with other objects or ideas in our mind, noting similarities and differences and thereby leading towards classification with similar objects and opposed dissimilar ones. The greater the range of other objects previously perceived, the greater will be the number of relations established between the new object or idea and others. As we advance in experience and knowledge, the web of related objects and ideas becomes more intricate and complex. The relations attaching to the childs concept of horse is very much simpler than the concept of the experienced adult. Then we pass on to the step of analysis, in which we separate the qualities of the object and consider them in detail. The act of abstraction is an analytical process. Then we pass on to the step of synthesis, in which we unite the materials gathered by comparison and analysis, and thus form a general idea or concept regarding the object. In this process we combine the various qualities discerned by comparison and analysis, and grouping them together as in a bundle, we tie them together with the string of synthesis and thus have a true general conception. Thus from the first general conception of horse as a simple thing, we notice first that the animal has certain qualities lacking in other things and certain others similar to other things; then we analyze the various qualities of the horse, recognized through comparison, until we have a clear and distinct idea of the various parts, qualities and properties of the horse; then we synthesize, and joining together these various conceptions of the said qualities, we at last form a clear general concept of the horse as he is, with all his qualities. Of course, if we later discover other qualities attached to the horse, we add these to our general synthesized conceptour concept of horse is enlarged.

Of course these various steps in the formation and use of a concept are not realized as distinct acts in the consciousness, for the processes are largely instinctive and subconscious, particularly in the case of the experienced individual. The subconscious, or habit mind, usually attends to these details for us, except in instances in which we deliberately apply the will to the task, as in cases of close study, in which we take the process from the region of the involuntary and place it in the voluntary category. So closely related and blended are these various steps of the process, that some authorities have disputed vigorously upon the question as to which of the two steps, comparison or analysis, precedes the other. Some have claimed that analysis must precede comparison, else how could one compare without having first analyzed the things to be compared. Others hold that comparison must precede analysis, else how could one note a quality unless he had his attention drawn to it by its resemblance to or difference from qualities in other objects. The truth seems to lie between the two ideas, for in some cases there seems to be a perception of some similarity or difference before any analysis or abstraction takes place; while in others there seems to be an analysis or abstraction before comparison is possible. In this book we have followed the arrangement favored by the latest authorities, but the question is still an open one to many minds.

As we have seen, the general concept once having been formed, the mind proceeds to classify the concept with others having general qualities in common. And, likewise, it proceeds to generalize from the classification, assuming certain qualities in certain classes. Then we proceed to make still further generalizations and classifications on an ascending and widening scale, including seeming resemblances less marked, until finally we embrace the object with other objects in as large a class as possible as well as in as close and limited a sub-class as possible. As Brooks says: Generalization is an ascending process. The broader concept is regarded as higher than the narrower concept; a concept is considered higher than a percept; a general idea stands above a particular idea. We thus go up from particulars to generals; from percepts to concepts; from lower concepts to higher concepts. Beginning down with particular objects, we rise from them to the general idea of their class. Having formed a number of lower classes, we compare them as we did individuals and generalize them into higher classes. We perform the same process with these higher classes, and thus proceed until we are at last arrested in the highest class, Being. Having reached the pinnacle of generalization, we may descend the ladder by reversing the process through which we ascend.

From this process of generalization, or synthesis, we create from our simple concepts our general concepts. Some of the older authorities distinguished between these two classes by terming the former conceptions, and reserving the term concepts for the general concepts. Brooks says of this: The products of generalization are general ideas called concepts. We have already discussed the method of forming conceptions and now consider the nature of the concept itself. A concept is a general idea. It is a general notion which has in it all that is common to its own class. It is a general scheme which embraces all the individuals of the class while it resembles in all respects none of its class. Thus my conception of a quadruped has in it all four-footed animals, but it does not correspond in all respects to any particular animals; my conception of a triangle embraces all triangles, but does not agree in details with any particular triangle. The general conception cannot be made to fit exactly any particular object, but it teems with many particulars. These points may be illustrated with the concepts horse, bird, color, animal, etc.

So we may begin to perceive the distinction and difference between a concept and a mental image. This distinction, and the fact that a concept cannot be imaged, is generally difficult for the beginner. It is important that one should have a clear and distinct understanding regarding this point, and so we shall consider it further in the following chapter.

As we have said, a concept cannot be imagedcannot be used as the subject of a mental image. This statement is perplexing to the student who has been accustomed to the idea that every conception of the mind is capable of being reproduced in the form of a mental image. But the apparently paradoxical statement is seen as quite simple when a little consideration is given to it.

For instance, you have a distinct general concept of animal. You know what you mean when you say or think, animal. You recognize an animal when you see one and you understand what is meant when another uses the word in conversation. But you cannot form a mental image of the concept, animal. Why? Because any mental image you might form would be either a picture of some particular animal or else a composite of the qualities of several animals. Your concept is too broad and general to allow of a composite picture of all animals. And, in truth, your concept is not a picture of anything that actually exists in one particular, but an abstract idea embracing the qualities of all animals. It is like the algebraic xa symbol for something that exists, but not the thing itself.

As Brooks says: A concept cannot be represented by a concrete image. This is evident from its being general rather than particular. If its color, size or shape is fixed by an image, it is no longer general but particular. And Halleck says: It is impossible to image anything without giving that image individual marks. The best mental images are so definite that a picture could be painted from them. A being might come under the class man and have a snub nose, blonde hair, scanty eyebrows, and no scar on his face. The presence of one of these individual peculiarities in the concept man would destroy it. If we form an image of an apple, it must be either of a yellow, red, green, or russet apple, either as large as a pippin or as small as a crab-apple. A boy was asked what he thought of when apple was mentioned. He replied that he thought of a big, dark-red, apple with a bad pot on one side, near the top. That boy could image distinctly, but his power of forming concepts was still in its infancy.

So we see that while a mental image must picture the particular and individual qualities, properties and appearances of some particular unit of a class, a concept can and must contain only the class qualitiesthat is, the qualities belonging to the entire class. The general concept is as has been said a general idea a general notion which has in it all that is common to its own class. And it follows that a general idea of this kind cannot be pictured. A picture must be of some particular thing, while a concept is something above and higher than particular things. We may picture a man, but we cannot picture Man the concept of the race. A concept is not a reproduction of the image of a thing, but on the contrary is an idea of a class of things. We trust that the student will consider this point until he arrives at a clear understanding of the distinction, and the reason thereof.

But, while a concept is incapable of being pictured mentally as an image, it is true that some particular representative of a class may be held in the mind or imagination as an idealized object, as a general representative of the class, when we speak or think of the general term or concept, providing that its real relation to the concept is recognized. These idealized objects, however, are not conceptsthey are percepts reproduced by the memory. It is important, however, to all who wish to convey their thought plainly, that they be able to convert their concepts into idealized representative objects. Otherwise, they tend to become too idealistic and abstract for common comprehension. As Halleck well says: We should in all cases be ready to translate our concepts, when occasion requires, into the images of those individuals which the concept represents. A concept means nothing except in reference to certain individuals. Without them it could never have had existence and they are entitled to representation. A man who cannot translate his concepts into definite images of the proper objects, is fitted neither to teach, preach, nor practice any profession. There was, not long ago, a man very fond of talking about fruit in the abstract; but he failed to recognize an individual cranberry when it was placed before him. A humorist remarked that a certain metaphysician had such a love for abstractions, and such an intense dislike for concrete things, as to refuse to eat a concrete peach when placed before him.

In the beginning many students are perplexed regarding the difference between a percept and a concept. The distinction is simple when properly considered. A percept is: the object of an act of perception; that which is perceived. A concept is: a mental representation. Brooks makes the following distinction: A percept is the mental product of a real thing; a concept is a mere idea or notion of the common attributes of things. A percept represents some particular object; a concept is not particular, but general. A percept can be described by particulars; a concept can be described only by generals. The former can usually be represented by an image, the latter cannot be imagined, it can only be thought. Thus one is able to image the percept of a particular horse which has been perceived; but he is unable to image correctly the concept of horse as a class or generic term.

In connection with this distinction between perception and conception, we may as well consider the subject of apperception, a term favored by many modern psychologists, although others steadfastly decline to recognize its necessity or meaning and refuse to employ it. Apperception may be defined as: perception accompanied by comprehension; perception accompanied by recognition. The thing perceived is held to be comprehended or recognizedthat is, perceived in a new sense, by reason of certain previously acquired ideas in the mind. Halleck explains it as: the perception of things in relation to the ideas which we already possess. It follows that all individuals possessed of equally active organs of perception, and equally active attention, will perceive the same thing in the same way and in the same degree. But the apperception of each individual will differ and vary according to his previous experience and training, temperament and taste, habit and custom. For instance, the familiar story of the boy who climbed a tree and watched the passers-by, noting their comments. The first passer-by noticing the tree, says aloud: That would make a good stick of timber. Good morning, Mr. Carpenter, said the boy. The next man said: That tree has fine bark. Good morning, Mr. Tanner, said the boy. Another said, I bet theres a squirrels nest up in that tree. Good morning, Mr. Hunter, said the boy.

The woman sees in a bird something pretty and cunning. The hunter sees in it something to kill. The ornithologist sees it as something of a certain genus and species, and perhaps also as something appropriate for his collection. The farmer perceives it to be something destructive of either insects or crops. A thief sees a jail as something to be dreaded; an ordinary citizen, something useful for confining objectionable people; a policeman, something in the line of his business. And so on, the apperception differing upon the previous experience of the individual. In the same way the scientist sees in an animal or rock many qualities of which the ordinary person is ignorant. Our training, experience, prejudices, etc., affect our apperception.

And so, we see that in a measure our concepts are determined not only by our simple perceptions, but also materially by our apperceptions. We conceive things not only as they are apparent to our senses, but also as colored and influenced by our previous impressions and ideas. For this reason we find widely varying concepts of the same things among different individuals. Only an absolute mind could form an absolute concept.

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