Mediaboss Marketing

For todays generation, selfie has become a common trend. What changes in trend are the styles to take the selfies. The most popular trend of selfies are the duckface selfies. Snapchat is the mastermind of these multi faced selfies. The trendy social networking app is owned by the company Snap. With its growing popularity, the company is planning to raise $3 billion on the initial public offering and the cloud services with the expansion. The company admitted for being dependent on the cloud service for the public offering.

The company intends to pay google an amount of $400 million for some years. With this revelation, the company also admitted that any type of disruption in the cloud operation will affect the company in very negative way.

The snap IPO prospectus states about its commitment with google that they will be spending $2 billion for the coming 5 years and will built the software and computer systems to use computing, bandwidth and some more services which do not have any kind of alternative in the market.

This tie up of snapchat with google and the contract of the payment of $2 million have led to a great association between the two companies. With its growing popularity, the company is also looking out for another cloud provider in order to support the business operations.

Better known to be a camera company, snap unveiled the spectacles that can record up to 10 seconds. Keeping a belief in mind that freshness always brings positivity, the company is looking out for the positive changes that can be done in the app so as to get more and more audience for its growth. Even after running a successful business, the company is looking out for the ways to make their more more user interactive.

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Social Networking Company Snapchat Spends $2 Billion On Google Cloud Services - Facts Herald

NOIDA: Anubhav Mittal, the 26-year-old arrested for engineering a massive Ponzi scam in Noida, wanted to launch a social networking platform similar to Facebook. In a 6-minute video released on January 27 on YouTube, a week before his Social Trade was busted, Mittal went public with his plans. "I am soon planning to launch a social networking site for people. You have a Facebook page where you engage with friends. We will offer a social platform which will be linked with Social Trade. You can use the page as other social networking sites," he says. The video has over 80,000 views. Mittal (26) says he launched the Social Trade scheme in August 2015 with an aim to create an indigenous social platform. "First, we decided to get the concept on which social media usually works. We found all social media platforms are running on digital marketing. So we decided to launch a digital marketing scheme first and then start a social media platform," he said. He also boasted about his college referring to him as Phunsukh Wangdu, the genius innovator played by Aamir Khan in the film '3 Idiots', because he was doing BTech in computer science and also experimenting in IT, electronics, etc. "I set up the business to make a big name in the digital world. The journey was not so smooth. But today I have come a long way. I want to go far ahead," he said. Ablaze, the company he floated in 2011 while still in college, struggled till 2015 before taking off.

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Anubhav Mittal's goal was to form social media site similar to Facebook - Times of India

Online social networks are all around us, yet there is little understanding of how they influence our offline activities.

How do online networks influence our real-world behavior?

Stanford computer scientists have shed light on this question in a paper that analyzes exercise data collected by the Argus mobile health platform. This smartphone app tracks various activities from heart rate to daily exercise. The app also allows individuals to share their data with friends through a social networking feature.

The researchers associate professor of computer science Jure Leskovec, PhD candidate Tim Althoff and former Stanford research assistant Pranav Jindal analyzed 791 million activities by 6 million app users over five years. All of the data was anonymous, but it was linked to demographic factors such as age, gender and body mass index. Some of the 6 million people in the sample used the app only to record their exercise and health activity. Other individuals opted to join the apps social network. This allowed the researchers to see whether and how these joiners changed their real-world exercise behavior after opting into the social network.

By analyzing and comparing this data, the researchers have shown that joining the social network influenced the apps users to increase their physical activity by 7 percent, or by approximately 400 steps daily.

We were able to show that network connections influence us to be more active and that social network users are not simply more intrinsically motivated to exercise, Althoff said.

This social networking effect held up for a surprisingly long period of 20 weeks. Users that engaged with others on the social network were exposed to their friends activities and received notifications when others exercised or sent them encouraging notes. The Stanford study showed that this influenced people to be more active themselves and potentially improve their health.

The fact that the anonymous data had demographic tags allowed the researchers to make some interesting findings about which sorts of users were more likely to benefit by joining the optional social network. For instance, women were most influenced by female exercise buddies. They increased their daily activity by 52 percent more when they buddied up with another woman, as compared to when they received a friend request from a man. Age also mattered. Participants in the 3045-year-old age bracket saw the biggest changes in activity, more than the 1830-year-olds who, the researchers suggest, may take social networking more for granted.

Another interesting finding was that people who described themselves as obese had a bigger exercise boost from social networking than people who self-described as normal weight or merely overweight. This was particularly surprising because obese people typically walk far less than normal weight people, suggesting that engagement in social networks could be particularly helpful for obese people trying to improve their health.

The researchers were also able to show which sorts of social connections were most likely to have the greatest influence on an individuals behavior. These findings could help to design more effective support communities and social networks that lead to healthier lifestyles. Online social networks are a powerful tool to provide social support and influence healthy behaviors, said Leskovec.

The researchers acknowledge Azumio, the company that produces the Argus app, for providing the anonymized dataset for this study. This work was supported by public and private funding sources, including the Stanford Data Sciences Initiative and the Mobilize Center.

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Can joining a social network prompt us to do more exercise? - Stanford Report

Facebook news feeds have been full of people sharing videos with old pictures all dancing around as a figurine, made of images dances around. Facebook has come back with its Friends Day to mark its thirteenth anniversary. The social media giant has made the friends video available from Thursday, February 2, 2017. Facebook was launched on February 4, 2004. The Facebook Friends Day has been a way of celebrating Facebooks birthday. Founder of Facebook, Mark Zuckerberg, started this festivity in 2015 and Facebook has continued this tradition.

The first Facebook Friends Day was celebrated on February 4, 2015, and Zuckerberg said that February 4 is a day to celebrate friendship! Facebook has been designing videos to celebrate friendship in each users life. This years Facebook video has a disc figure dancing around and with pictorial memories of various friends. The Friends Day video last year had a series of photos that were shared by us, and each user received their own personalised video. This years video is much more entertaining as the virtual friend is seen dancing around sharing some of our most cherished memories.Mark Zuckerberg criticises Donald Trump on immigration!

The CEO of Facebook posted a message for all his friends and fans on the social networking site which read, Today is a day to celebrate friends. Its also Facebooks birthday, but today isnt about celebrating us. Its about friendship. This sounds simple, but not often enough are we taught to celebrate friends. Growing up, we learn that homework and chores are more important and need to be done before we can spend time with friends. As adults, were told were responsible when we put our work ahead of our family and friends. Friendship isnt a distraction from the meaningful things in life. Friendship is what gives meaning to our lives. Our friendships make the world work. We laugh, we cry and we learn with friends. We eat, we shop and we work with friends. And when we fight for what we believe and change the world, we do that with friends too. As we all do our part in this journey to connect the world, its important to remind ourselves to celebrate whats at the root of it all: friendship. Thank you for being part of our community of friends. Lets turn today into a day to celebrate a friend. #friendsday

While Facebook generally releases the Friends Day video on February 4, this year the company gave its users a surprising by advancing the event. However, Facebooks blog confirmed that Friends Day would be celebrated on February 4. Users can go the Facebook App, Friends Day Video and create their own version of the Friends Day video. This is Facebooks initiative to show that they value their users and believe in celebrating the friendships that they have helped nurture!

Published Date: February 4, 2017 1:23 AM IST

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Facebook Friends Day is here! Social networking giant celebrates 13th anniversary with your Friends Day Video - India.com

Added 4 hours ago by Diana Bradley ,

Safety messaging about the Lego Life app was a key element of the comms strategy.

BILLUND, DENMARK: This week, the Lego Group launched Lego Life, a social network for kids between the ages of five of 13a concept many parents would find "alarming," according to Michael McNally, Legos senior director of brand relations.

To stop parents from panicking, McNally and Lego PR agency Flashpoint Public Relations made safety messaging about Lego Life a priority. The agency, Legos AOR in the U.S. and Canada, was mandated to create a global PR strategy that was shared with the companys other firms around the world. Lego works with Norton & Co. in the U.K., Agence Hopscotch in France, and Klenk & Hoursch in Germany.

Billed as "a safe social network for kids," Lego Life includes a digital experience that allows young Lego builders to connect with a community to express their creativity, share their Lego creations, interact with Lego characters, and inspire one another, according to the company. It launched on Tuesday in the U.S., Canada, U.K., France, Germany, Denmark, Austria, and Switzerland.

Lego is often asked how it can be relevant in an era when many children want to stare at a phone and consumer digital content for hours, McNally said.

"Yes, that is a reality about how kids engage with their friends and the world around them, but it is not the only thing they want," he explained. "When you offer kids an opportunity that can satisfy their digital needs but reinforce their offline activity, there is a meaningful space for that."

Lego Lifes goal is to offer kids the best of both worlds: allowing them to connect with fellow builders virtually and sending them back to their Lego collections so they can build physicallyand then have more content to share.

Lego surveyed parents pre-launch and found they are embracing digital experiences such as social networks, believing they are a part of modern childhood and kids need to know how to use them. The findings contrasted sharply from parents view just five years ago that children should not be exposed to social networks; rather, they should have "more analogue experiences."

"Our research found parents see Lego as a brand being a trusted partner and helping their kids get familiar with the ins and outs of social networking," said McNally. "We wanted to reinforce that we are the right partner for them."

To do that, Lego included a Digital Safety section for parents within the Lego Life app that "helps with different things parents can think about, and what they should talk to their kids about in terms of online safety," he added.

Among the safety points emphasized by the company: Lego Life prevents kids from sharing personal information, images, or anything that could allow users to identify and locate one another. All content and comments on the app are monitored by Lego employees who specialize in moderation to ensure that it is appropriate and child-friendly.

The Brand Finance Global 500 report, published this week, reported that Lego is themost powerful brandin the world. The toy companyscored 92.7 out of 100. Lego was also named theworlds most powerful brand in 2015.

An earned-media-based launch PR was the centerpiece of the launch strategy for Lego Life, with no paid marketing bolstering it.

"We have been relying on the owned and earned channels for getting off-the-ground," said McNally.

Instead of targeting YouTube influencers, which McNally said is the go-to marketing strategy for toy brands, Lego implemented a media relations strategy aimed at tech publications such as The Verge and Engadget to get the word out. He explained that Lego wanted to identify media influencers who would "create a ripple in the water."

"We knew it was important to get the endorsement of tech media, so we gave them a demo of what we were doing and discussed all the things that were put in place to ensure safety," said Christopher Downing, principal and owner of Flashpoint PR. "We also talked to them about the research and insights that informed the name generator or avatar creator."

The Lego community team is now engaging Lego influencers to promote the app.

"We will be looking at social activations now that everything is launched," said McNally. "And will now be engaging people in participating in the app and helping to create content."

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Why parents didn't freak out when Lego unveiled its social network for kids - PRWeek