Mediaboss Marketing

Sayef Turan is a genius Blogger, Wikipedian, Social Media enthusiast and Influencer who shines against all odds to be a social media sensation and has made it big in the digital world. Recently he has achieved something extraordinary. Worlds largest search engine Google recognized him as an influencer and social networking site Facebook has verified hisofficial account. He is the first Bangladeshi wikipedian to be verified on Facebook. Facebook authorities confirmed it through an email to the public figure. Facebooks Verified badge, blue tick mark is designed to let people know that theyre authentic accounts.

Out of the few influencers Sayef Turan is the one who has eventually built his presence as a high-end influencer with humongous fan following on the internet. Hails from Narayanganj, Sayef pursuing his BSc degree in Computer Science & Engineering. He has dwelled deep into the subject of Influencer marketing to emerge gaining in-depth knowledge. His hard work did pay off, and all the sweat and toil and years of practice to master the craft led him to success. He has been ruling the Internet through his social media strategy and creative writing on several international platforms. In an interview with The Independent Sayef expressed about his achievements and passion for social media and plans for the future.

Youre now globally recognised as an authentic public figure, how do you feel?

Ive been using my profile since 2014. I used to upload my personal thoughts there. Its become popular among my fans for its regular updates and provided information. Im very happy that my official Facebook account has been verified by Facebook authority. Few days back, world's largest search engine Google recognized me as an author and influencer too. Now whenever people search me on Google theyll see a knowledge panel with my name.

Please tell us about your principle approach to Wikipedia journey

Wikipedia, the worlds largest volunteer-made online encyclopedia with as many as 55 million articles, it is the 13th most-visited space on the internet. Many people dont know this but Wikipedia is also available in 300 different languages. From the beginning of my journey, I encouraged people to contribute for Wikipedia through their knowledge. Ive been editing Wikipedia since 2018 and have created more than 400 pages and in addition, have edited more than 10,000 pages on Wikipedia

What is your advice toyoung generation ?

Always have a positive approach to your work. Failures come and go, dont let that become a hurdle and stop you from moving forward. Before creating the content, it is important to get in-depth knowledge and understand the target audience. Success can never be measured and there is no end point to it. We should keep hustling to achieve more even after reaching the plateau

Please tell us about your future plan

I believe in multitasking. It is not that I will concentrate on one particular aspect. Im a social media enthusiast so one thing is for sure after completing my study I want to continue my passion on this field

In this cut-throat competitive world, Sayef is one of the emerging stars in the digital world. Started on a small scale, his own venture Sayef Digital in the career of more than three years has collaborated with brands like Unilever, Lakme, Nestl, LOreal, Adidas and various other international names.With dedication and sheer interest, he made his mark on the National as well as the International stage and miles are there for him to reach.

SI

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In conversation with the versatile social media maestro- Sayef Turan - theindependentbd.com

HONG KONG, Aug. 26, 2021 /PRNewswire/ -- Newborn Town (9911.HK), the largest social-networking company going global in China, announced its interim results on 25 August 2021. The Group recorded a significant growth in revenue and net profit with rapid development of the social-networking products. In particular, the revenue from value-added service business grew remarkably.

Newborn Town also announced the change of Chief Executive Officer (CEO). Mr. Li Ping, the Former President, was appointed as new CEO of the Group. Mr. Liu Chunhe, the Chairman, will focus on the Group's strategies, organizational construction and social value in order to continue to create greater and longer-term value for the Company's development.

1H 2021 Revenue over RMB 1 Billion and Net Profit Surged by 40 Folds

Newborn Town's report shows that the Company's total revenue reached RMB 1.04 billion for the six months ended June 30 2021, representing a Year-on-Year growth of nearly 6 folds, of which the revenue from value-added service business reached about RMB 0.82 billion, which is equivalent to a Year-on-Year growth of over 50 folds, and accounted for 79.1% of the total revenue.

The Company's profit for the period reached about RMB 0.14 billion, representing a Year-on-Year increase of 40 folds, while adjusted EBITDA increased Year-on-Year by nearly 8 folds to RMB 0.18 billion.

In the first half of the year, the Company increased investments in product research and development, expanded its R&D team to 276 members, and R&D expenses increased Year-on-Year by nearly 4 folds. Meanwhile, the operating efficiency of the Group greatly improved, resulting in a revenue created by per employee of RMB 2.02 million.

The substantial growth in revenue and profit was driven by the rapid development of social-networking business. In the first half of 2021, the average number of Monthly Active Users (MAU) of the Company's social products reached 17.41 million, representing an increase of 38% as compared to the second half of 2020. The breakthroughs in developed markets have resulted in the continuous increase in the Average Revenue Per User (ARPU) of social-networking products.

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Social products enjoy great reception worldwide and significant growth in developed markets

In the past two years, Newborn Town has been actively expanding into the developed markets. In the first half of the year, its social products grew rapidly in developed markets such as Europe, North America, Japan and South Korea with continuous enhancement in user value.

Flagship product MICO is among the list of Top 5 highest-grossing social applications in Canada, Sweden, Switzerland, Belgium, Portugal and other developed countries. In addition, the voice-chat social product, YoHo, has also entered the list of Top 10 highest-grossing social applications in the US, France and other European and North American countries. Such remarkable results have demonstrated strong competitiveness of the Group's social products in developed markets.

Co-founder and Former President Mr. Li Ping Appointed as New CEO

On 25 August, the Board of Directors of Newborn Town appointed Mr. Li Ping as the new CEO, who will be fully responsible for the business management of the Company. And Mr. Liu Chunhe, who has resigned as the CEO of the Group, will continue to serve as the chairman and focus on the Group's strategies, organizational construction and social value in order to continue to create greater and longer-term value for the Company's development.

Mr. Li Ping joined Newborn Town in 2011 and is the Co-founder of the Company. He previously held several positions such as Chief Operating Officer (COO) and President of the Company.

He has a thorough understanding towards the global internet market and is experienced in product development, operations, and market expansion. He was once selected as "Forbes 30 Under 30 Asia" and "Hurun China Under 30s To Watch".

In 2013, Mr. Li Ping directed the design and development of the Company's first global product, Solo Launcher, which quickly accumulated more than 100 million users. The development team was certified by Google as "Global Top Developer". In 2015, Mr. Li Ping created the Shuffle advertising model and obtained a patent, leading to a new trend in the industry.

Over the years, Mr. Li Ping has led Newborn Town in its expansion into the global market, development of tens of epic social and gaming products, establishment of AI engine and user scenario engine, as well as the creation of the ecosystem of global traffic, which contributed to the Group's continuous business growth.

Looking ahead, he will be fully responsible for the Group's business management and lead the Group to achieve greater success and rapid development.

Focus on Scale Expansion to Achieve an All-Rounded Growth

During the interim results presentation held on the 26 August, Mr. Li Ping said that the Company would strive to scale up its business and further increase investment to achieve an all-rounded growth.

Regarding product planning, the Company will continue to plough deeply into the open social-networking sector with strategic focus on developing video and audio products. The Company will optimize core products, and improve user duration and stickiness, whereby to promote an all-rounded growth in user base, revenue and profit.

Regarding market development, the Company will continue to expand into the developed markets and put additional resources in the operations in North America, Europe, Japan and South Korea, in order to expand the user base and product popularity. The Group will also strive to explore more potential markets to further improve its global layout of social-networking business.

The Company will strive to seize the demographic dividend of the young generations worldwide, with a niche focus on young people such as generation Z as well as explore emerging technologies and business models.

All in all, Newborn Town maintained rapid growth in the first half of the year, with breakthroughs in revenue, net profit and user base. As the company further improves its strategic planning for long-term development and investments, a sustainable, rapid and all-rounded growth in business scale can be expected.

Cision

View original content:https://www.prnewswire.com/news-releases/newborn-town-9911hk-announced-2021-interim-results-revenue-surged-by-6-folds-and-former-president-mr-li-ping-appointed-as-ceo-301363452.html

SOURCE Newborn Town Inc.

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Newborn Town (9911.HK) Announced 2021 Interim Results, Revenue Surged by 6 Folds and Former President Mr. Li Ping Appointed as CEO - Yahoo Finance

Oatey's Social Media Ambassadors champion the Oatey family of companies (including Oatey, Dearborn, Hercules, Cherne and more) in the field, creating unique multimedia content to be shared across social media and other digital platforms. Throughout the year, Ambassadors receive curated Oatey swag and are given the opportunity to try Oatey's newest products firsthand. This year's class of Ambassadors also includes Bobby Drescher and Trey Young, who were unable to travel to Cleveland.

The Ambassadors' three-day visit included the ultimate Cleveland experience, such as dining at local restaurants, attending a Cleveland Browns game and sightseeing throughout the heart of the city. Additionally, Ambassadors were given a private tour of Oatey's manufacturing plant and completed hands-on training at Oatey University alongside the company's expert technical applications team. The Ambassadors also met with Oatey's product development team to give direct input about products and share their unique insights from the field.

"We're very fortunate to partner with these exceptionally talented professionals," says Katherine Lehtinen, Senior Vice President, Brand and Digital Marketing. "It was a pleasure having them in Cleveland and being able to celebrate our partnership, as well as build our relationships even further. We're looking forward to the continued growth of our Ambassador program in the years to come."

Individuals interested in becoming a future Oatey Ambassador can submit their information on the Oatey website for consideration. For additional information about Oatey's Social Media Ambassador Program, follow along on Instagram or visit oatey.com.

ABOUT OATEY CO.

Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.

Oatey is based in Cleveland, Ohio, and has locations in the United States, Canada, Mexico and China. For more information, visitwww.oatey.com, call (800) 321-9532 or follow Oatey on Facebook,Twitter,LinkedInorInstagram.

SOURCE Oatey Co

oatey.com

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Oatey Co. Hosts its Social Media Ambassadors at Cleveland Headquarters, Oatey University Training Facility - PRNewswire

Heard of the metaverse lately? It has been hard not to.

Facebook Chief Executive Mark Zuckerberg mentioned techs latest buzzword 16 times on his companys most recent earnings call last month. The future of Facebook, he said, is a metaversea virtual environment where you can be physically present to hang out, play games, work and create.

But he didnt coin the term. Tech companies ranging from Intel Corp. to Unity Software talked up the metaverse last year. And Microsoft CEO Satya Nadella discussed the the enterprise metaverse in his companys earnings release last montha day before Facebooks call.

Nvidia has been an especially loud proponent of the idea. Last year, the company launched a platform called Omniverse for connecting 3-D worlds into a shared virtual universe. Chief Executive Jensen Huang used the companys largest annual conference in October to publicly credit Neal Stephensons 1992 science fiction novel Snow Crash as the original inspiration for the concept of a virtual reality successor to the Internet, noting the metaverse is coming.

Never mind that, in an interview for a 2017 article about his novel, Mr. Stephenson told Vanity Fair he was just making sh-t up. Decades after the book was published, technologys leaders are taking his ideas more seriously than ever.

See original here:
Big Tech Wants You to Live in a Virtual World. Prepare for Real Problems. - The Wall Street Journal

When 17-year UBS Financial Services veteran financial advisor Marc Gendell moved to Ameriprise Financial in June, his new affiliations social media marketing was among its biggest draws.

Gendell, who has been in the industry since 1998, said earlier this month that Ameriprise is ahead of the curve in this regard and he started getting new referrals almost immediately after making the move.

Ameriprise believes that social media is a highly effective way for advisors to prospect for clients, especially in their localities, and the upside is too great to ignore.

Thats relatively progressive thinking in an industry that has generally been slow to embrace social media its use picked up last year, partly as a response to fewer opportunities for in-person networking and wary of compliance complications.

The use of LinkedIn has been most pervasive, with 48% of advisors using the platform in 2020 compared to 33% in 2017, according to a report from the Investment Adviser Association and National Regulatory Services. Growth has been more pronounced with Twitter, with 21% of advisors using the platform in 2020, sharply higher than 4% in 2017, the report notes.

Ameriprises social media strategy includes pre-approved, original and automated content for LinkedIn, Facebook and Twitter with compliance already built in, according to information on its website.

Ameriprise's Social Media Tips Source: Ameriprise Financial Five tips for advisors to use social media to build their practices Mitigate Risk. Partnering with a social media back engine like Hearsay helps mitigate compliance risk by screening both inbound and outbound content for keywords and phrases to avoid. Be dynamic and be yourself. Social media is about authenticity. Even when youre posting pre-approved content, add a personal note to better connect with your audience, provide insights and distinguish you from your competition. Listen and engage. Social media is a conversation, so its important to not just post, but to listen and engage, too. Grant On Behalf Of access. For social media to be most effective you should post regularly and never go dark. Bring your social network to life. The most powerful relationships are the more personal ones.

Gendell who joined Ameriprise in Atlanta and has $285 million in client assets, according to the firm says social media has opened completely new opportunities for client prospecting for him across the U.S. He has been able to connect with prospects beyond his locality and with multiple people children, grandparents, siblings, aunts and uncles within families.

Posts that get more personal such as fun office updates get the best results, according to a spokesperson for Ameriprise.

Sometimes, posts that get engagement have nothing to do with work, says Niraj Chhabra, an Ameriprise advisor registered with the firm since 2006 who has an attorney client-focused practice in New Jersey.

We leverage Facebook paid ads to advertise our attorney seminars and networking events, Chhabra said. We also recently started using Facebook videos to spotlight successful and interesting attorneys. In addition to financial articles, Im able to share glimpses of my personal life with clients and prospects."

Facebook post of advisor's attorney networking event

GoSocial for a fee

If Ameriprise advisors want a social media presence beyond a standard LinkedIn profile, they have to enroll in a monthly fee-based program called GoSocial that grants them access to a catalog of pre-approved social media posts, among other things.

The need for social media marketing to comply with regulations is part of the reason for the fee, according to the Ameriprise spokesperson, who didnt disclose the actual fee or its structure. GoSocial has been in place for six years, the spokesperson noted.

Broker-dealers are required to review and archive all social media posts and comments. By giving advisors a slate of options to post, that review gets done on the front end by the firms supervision team, the spokesperson notes.

Advisors can always create their own content that must go through Ameriprise compliance checks, or they can adapt pre-approved material, according to the spokesperson.

That ability for advisors to customize their content is a key differentiator Ameriprise provides within this program, the spokesperson said. Custom content drives significantly higher engagement rates within the social media platforms and thus this functionality helps our advisors drive meaningful connections with clients and prospects.

Social media posts risk violating the Securities and Exchange Commissions advertising rule under the Investment Advisers Act of 1940. However, the SEC amended that rule in December to allow testimonials and endorsements, including on social media. The changes will go into effect in November 2022.

Without giving specific numbers, the Ameriprise spokesperson says the number of advisors enrolled in GoSocial is five times the industry average and they reported both higher usage and higher effectiveness within the social media channels.

GoSocial is powered by Hearsay Social, a provider of social media services for the financial services and insurance industries, the spokesperson says.

Do you have a news tip youd like to share with FA-IQ? Email us at editorial@financialadvisoriq.com.

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FA Says Ameriprise Ahead In Social Media Marketing. This Might Be Why. - Financial Advisor IQ