Archive for the ‘Social Networking’ Category

Exploring Chinese Military Thinking on Social Media Manipulation Against Taiwan – Jamestown – The Jamestown Foundation

Introduction

Much has been written about Chinas social media manipulation in Taiwan following the 2018 nine-in-one local elections, but both Taiwanese and Western analyses have skewed heavily towards the impact of this disinformation, overlooking how the Chinese Communist Party (CCP) developed its interest in social media manipulation, its planning and preparation against Taiwan specifically, and the evolution of its tactics over time.

This article seeks to address a gap in the current policy discussion and provide evidence of PRC planning for covert manipulation of Taiwanese social media. So far, too much of the academic and policy conversation in Taipei and elsewhere has focused on the outputs of PRC disinformation (purported examples of PRC disinformation and local reporting on the consequences), instead of exploring the inputs of PRC thinking, conceptual framing, and planning and technical preparation for executing social media manipulation campaigns. While this emphasis on outputs stems in part from well-documented difficulties in attribution of inputs, it is nonetheless dangerous to overlook these PRC primary sources, because a lack of understanding of the most likely perpetrators thinking is a disservice to broader efforts to combat disinformation.

Too Much Focus on Outputs, Not Enough Searching for the Inputs

Unfortunately, the Taiwanese government has so far been vague about Chinese planning and thinking for interference in either the 2018 or 2020 elections. Certainly, there has been no retrospective declassified report released to the public similar to the U.S. intelligence community assessment and later Senate reports on Russian interference in the 2016 U.S. presidential election.[1] President Tsai Ing-wen warned of the spread of fake news ahead of the 2018 election, but remained vague on its potential origins (Facebook, November 14, 2018). After the elections, her administration and the Democratic Progressive Party (DPP) were careful not to draw direct links between disinformation and the election outcomes, focusing instead on the partys shortcomings during the campaign periodlikely out of consideration for Taiwans hyper-partisan political environment (Taipei Times, November 27, 2018).

Other Taiwanese government officials, including those from its National Security Bureau, were more forthcoming, citing the PLASSF as the main organization responsible for social media disinformation against Taiwan during its 2018 election cycle and suggesting that its personnel numbered around 300,000 (Liberty Times, November 2, 2018; Taipei Times, November 5, 2018). The Legislative Yuans Foreign Affairs and National Defense Committee released a report in May 2019 that touched briefly on Chinese approaches to disinformation during the 2018 election but focused predominantly on government countermeasures.[2] Little public discussion exists about the PLASSFs actual thinking on and approach to social media manipulation.

While Western researchers have made substantial contributions to existing debates on Chinese disinformation against Taiwan, they consistently overlook and underutilize official Chinese sources when discussing Chinese social media interference.[3] Taiwanese researchers similarly do not explore actual Chinese thinking on social media manipulation, and instead only track their outputs.[4] Taiwanese researchers also continue to misstate and misunderstand cognitive domain operations (CDO,, renzhi yu zuozhan), the actual PLA operational concept motivating these operations.[5]

Again, the near-impossibility in definitively attributing disinformation to a concrete originas well as methodological and privacy considerations, among othersis a partially understandable explanation for the emphasis on outputs as opposed to inputs (Graphika, August 25, 2020). However, this approach overlooks primary and open-source assessments from Taiwans sole adversary-and the entities with the mission sets, technological prowess, and resources to pursue large-scale, coordinated disinformation campaigns. In a preliminary effort to address these deficiencies, this article takes a close look at the primary Chinese military unit targeting Taiwan for psychological warfare, Base 311 (also known as Unit 61716).

Evolving PLASSF Base 311 Interest in Taiwanese Social Media

Base 311 is at the forefront of applied psychological operations and propaganda directed against Taiwan, and functions as an operational PLA political warfare command, according to a 2013 study.[6] As part of the PLAs massive reorganization under Xi Jinping since 2015, Base 311 was transferred from the now-disbanded General Political Department (GPD) to the newly created Strategic Support Force (SSF). A 2018 report foresaw that the SSFs fusion of cyber and psychological warfare capabilities could build new synergies between disparate capabilities that enable specific types of strategic information operations (IO) missions expected to be decisive in future wars. [7] Based on these studies, this article focuses on writings produced by the Huayi Broadcasting Company (, zhongguo huayi guangbo gongsi), which Mark Stokes has described as likely one of the regimental-grade units subordinate to Base 311 and its commercial persona operating a range of public organizations with semi-transparent PLA ties.[8]

Early Awareness in 2011

A September 2011 article by an online editor for Huayi Broadcasting already recognized the growing importance of social media in Taiwanese society, including for political mobilization.[9] Framed under the idea of cross-strait news exchange (, liangan xinwen jiaoliu), the article provided a detailed overview of Taiwans social media landscape at the time and identified how social media was increasingly influential for shaping Taiwanese public opinion.[10] It made four recommendations for propaganda toward Taiwan. First, embrace social media as a new medium for cross-strait propaganda, including to leverage existing PRC platforms already in the Taiwanese market (Sina Weibo) and encourage other platforms to open in Taiwan. Second, establish and guide microblog topics to serve the development of cross-strait relations, including immediately transmitting positive information [propaganda] and to create public opinion situations of strength. Third, leverage opinion leaders to change the direction of public opinion as necessary, including by inviting pro-China experts to open accounts. Fourth, embrace all types of new media (such as blogs, forums, etc.) to make up for shortcomings via social media.[11]

Many of these recommendations would be embraced in Chinas broader social media propaganda strategy for Taiwan, though it is impossible to know how much direct impact this early article had. For example, PRC propaganda organs use PRC social media platforms (Weibo and WeChat) to target their messaging toward the intended Taiwanese audience, including through content in Southern Min (the closest mainland dialect to Taiwanese Hokkien).[12] The PRC has also specifically targeted young Taiwanese social media celebrities as conduits for Chinese propaganda (CNA, February 21). Moreover, the reports referenced above consistently find that China is attempting to shape Taiwanese public opinion through agenda setting via a variety of means.

2014 Taiwanese Political Events Drive Growing Attention

A November 2014 article by personnel from Huayi Broadcasting and Voice of the Strait (Base 311s main radio channel) took this interest a step further, but still framed new media (Internet-based media) as supporting radio propaganda, likely reflecting institutional preference.[13] Nevertheless, the article argued that new media, including Facebook and Twitter, have completely changed the traditional propaganda style and massively influenced [] public opinion guidance. The authors suggested that Chinese propagandists should research and understand the new Taiwanese generation, and use their familiar style, vocabulary, context, coordinate down to earth content to make [propaganda] effectively land in Taiwan. The article suggested using Facebook and Twitter to spread content we create and content created in cooperation [] to increase the influence and penetration of its propaganda. However, much of the article still centered on how social media could support radio propaganda. The articles bullish embrace of social media but grounding in legacy propaganda probably reflected debates during this time within Base 311 and perhaps more broadly across PRC propaganda organs on how best to optimize work across a breadth of evolving media.

By 2015, Base 311 personnel realized that recent events in Taiwan had proved without a doubt that social medias growing influence over Taiwanese politics was ripe for exploitation. An August 2015 article analyzing the November 2014 Taipei mayoral election hailed Ko Wen-jes () successful use of social media as a key ingredient for his victory, especially amongst the critical youth voting bloc, and provided detailed coverage of his campaigns social media usage.[14] The article argued that social media, and the Internet more broadly, had brought a massive transformation to political communications, and that netizens were now leading their own political mobilization by creating like-minded groups on social media. It added that social media was breaking local political parties and businesses traditional domination of Taiwanese media as well as weakening Taiwans traditional two-party system. However, the authors cautioned that the DPPs successful embrace of new media further spread their independence agenda, and noted that the Sunflower Movement represented a slippery slope of social media transforming Taiwanese from being specifically against the unratified 2013 Cross-Strait Service Trade Agreement to being generally anti-China.

The article added that new media is a double-edged sword for the development of cross-strait relations, because it brought people on both sides closer even as adversarial views persisted, so that the risk of misunderstandings grew. Overall, the article reflected a bleak view of Taiwanese democracy and its prospects for China, arguing that the chaos of the Sunflower Movement will certainly on one level weaken the influence of Taiwans beacon of democracy for mainland Westernization, and offset the outcome of the human rights-centric turn of the Kuomingtang (KMT) and DPPs China policy.

The authors argued that new media provides the ideal resource on popular will and information for political communications, noting that Ko Wen-je was the first in Taiwan to apply big data analytics to tweak his campaign messaging on social media. In retrospect, conclusions from the 2015 article appear to have been turned into actions based on reports of PRC-run Facebook groups supporting Han Kuo-yu (), the surprise KMT winner of the Kaohsiung mayoral race in 2018 (Foreign Policy, June 26, 2019). The August 2015 article also explains one potential PRC motivation for social media manipulation and political interference against Taiwan: social media was damaging the prospects for unification.

A related September 2015 article described the Internet as the fuse for the Sunflower Movement and a propaganda amplifier, echoing the online trend of self-creating information bubbles.[15] It recommended, for Taiwan propaganda, we should not only create our own platforms and join hands [cooperate] with Taiwanese websites, [we] should also proactively establish sites on Taiwanese social networks, share meaningful content, [produce] personalize information, and build social media followings with distinguished meaning. This would be reflected in Chinas broader long-term strategy of cooperating with local Taiwanese media, and an emphasis on distributing content through independent small-scale new media in Taiwan, because they are trusted and can have an outsize impact at special times.[16]

Embrace of Social Media Manipulation After Tsais 2016 Victory

A May 2016 article by Huayi Broadcasting personnel represented a change of tone in Base 311s approach to Taiwan propaganda. It argued that the DPPs victory in the January 2016 election made Taiwanese media more green and more pro-independence, creating a harmful Taiwanese media environment and turning Taiwanese public opinion against China.[17] The authors wrote about the rise of pro-DPP green media and their belief that the DPP victory could force pro-KMT blue media to follow DPP views on cross-strait policy, turning the Taiwanese public against China. Echoing earlier articles emphasis on the growing importance of social media for shaping Taiwanese public opinion, the authors recommended strengthening the effectiveness of propaganda against Taiwan and suggested that propaganda should use diagrams, icons, cartoons, and audio-visual media in order to weaken the propaganda color of the information. More ambitiously, the article argued that China should strengthen awareness of online public opinion intervention (, qianghua wangluo yulun ganyu yishi). This specifically entailed expanding the cultivation and use of online opinion leaders, including having mainland scholars join Taiwanese online media to actively confront Taiwanese netizens and play the role of public opinion leaders to guide Taiwanese online public opinion toward a direction favorable to us.[18]

PLASSF Base 311 Operationalizes Manipulation of Taiwanese Social Media

If there was any doubt that China was focused on the artificial manipulation of Taiwanese social media, an October 2018 article written by Base 311 and National University of Defense Technology (NUDT) researchers and computer engineers, made this clear. The article addressed the equipment requirements to conduct cognitive domain operations (CDO), summarized in a 2019 China Brief article as the next-generation evolution of psychological warfare [that] seeks to use information to influence an adversarys cognitive functions, spanning from peacetime public opinion to wartime decision-making (China Brief, September 6, 2019). The October 2018 article argued for the importance of applying CDO to social media, but highlighted several shortcomings, including little research on the technology and equipment for cognitive domain operations on mainstream social networking platforms, and elsewhere explicitly listed Facebook, Twitter, and LINE as platforms that needed to be further explored. It argued:

Speed up the research for network propaganda technology targeted toward the real-time release on social platforms, voice information synthesis technology using deep learning and other technology, online netizen sentiment trend analysis using big data analyticsstrengthen the research and development of new media technology, improve the psychological warfare operations capability in the whole media environment.

The article also advocated embracing military-local cooperation for CDO on social media, including leveraging the advantages of local traditional and new media advantages and to jointly use or lease [] existing platforms and channels as well as purchasing or absorbing mature local capabilities while ensuring secrecy. While military-local cooperation could suggest Base 311 personnel were advocating for partnering with PRC domestic actors (perhaps Taiwan-focused propaganda organs based in Fujian Province), given the broad PRC penetration and manipulation of the Taiwanese media environment, it is also possible the authors were advocating leveraging willing or ignorant Taiwanese actors and social media manipulation capabilities.[19] In summary, the articlewritten in the lead-up to Taiwans 2018 electionsappeared to suggest that the PLA should create inauthentic content (disinformation) on social media across peacetime and conflict, including deep fakes (using deep learning) and fake content (using natural language processing) tailored for specific audiences (using big data analytics). More recent Base 311 technical writings suggest an interest in using artificial intelligence to control how this content is then injected into online platforms.[20]

Broader PLA Interest in Taiwanese Social Media

In addition to Base 311s clear focus on Taiwanese social media as a vector for public opinion guidance (manipulation), other parts of the PLA also appear to have supported this effort. To give one example, a graduate student at the PLAs Nanjing Political Institute provided a practical guide to blend in on Taiwanese social media in 2017.[21] The author observed that in online communities where Southern Min and Mandarin is fully intermingled, if one sentence appears that clearly carries a Northern [mainland] communication style, it would be very easy to stick out and attract other netizens attention, creating an invisible wall in the online communities. Tailored propaganda targeted at Taiwan on social media should use Taiwanese flavor, including actively using diction that is close to the language of Taiwanese social network communities. Coming in 2017, this article suggests that the goal of manipulating Taiwanese social media was so pervasive across the PLA by 2017 that a graduate student could support the effort.[22]

Conclusion

In retrospect, it is clear the PLA, and especially PLASSF Base 311, prepared for and may have executed a campaign to covertly manipulate Taiwanese social media and interfere in Taiwans 2018 elections. This article shed light on how long the PLAas the CCPs barrel of the gunhas been interested in Taiwanese social media and focused on exploiting it for political interference against Taiwan. Social media is simply the latest and greatest way for the PLA to artificially manipulate Taiwanese public opinion.

There needs to be greater emphasisin Taiwan specifically, but also more generallyon the stated intentions and tactical considerations of entities within the PLA and the Chinese government charged with carrying out social media interference. The hope is that this article has provided an example of the range and depth of publicly available, primary source material on official Chinese thinking on social media manipulation against Taiwan and encouraged further exploration of these materials.

A shift from an overreliance on outputs to a more balanced view that incorporates inputs can promote more substantial debates and establish a firmer foundation to inform policy discussions. Such an approach would place less weight on outcomes, which inherently assume that one party has benefited and are contentious against the backdrop of elections, instead placing more emphasis on better understanding the actual threats and how to best combat them.

Nathan Beauchamp-Mustafaga is a Policy Researcher at the nonprofit, nonpartisan RAND Corporation.

Jessica Drun is a Non-Resident Fellow with the Project 2049 Institute.

Notes

[1] Countermeasures to Chinese Psychological Warfare Through Disinformation [], Foreign Affairs and National Defense Committee of the Legislative Yuan of the Republic of China [], May 2, 2019, https:// lis.ly.gov.tw/lydbmeetr/uploadn/108/1080502/01.pdf and https://hackmd.io/@billy3321/rkxYFmuiN/%2Fs%2Fr1ukomuo4?type=book.

[2] Ibid.

[3] For examples, see: Rene Diresta, Carly Miller, Vanessa Molter, John Pomfret, And Glenn Tiffert, Telling Chinas Story: The Chinese Communist Partys Campaign to Shape Global Narratives (Stanford, CA: Stanford Internet Observatory, 2020), https://fsi-live.s3.us-west-1.amazonaws.com/s3fs-public/sio-china_story_white_paper-final.pdf; Ketty W. Chen and J. Michael Cole, CCP and proxy disinformation: Means, practices, and impact on democracies, Sinopsis, July 26, 2019, https://sinopsis.cz/en/ccp-and-proxy-disinformation-means-practices-and-impact-on-democracies/; Insikt Group, Chinese Influence Operations Evolve in Campaigns Targeting Taiwanese Elections, Hong Kong Protests (Recorded Future, April 29, 2020), https://www.recordedfuture.com/chinese-influence-operations/; Nick Monaco, Melanie Smith, Amy Studdart, Detecting Digital Fingerprints: Tracing Chinese Disinformation in Taiwan (Institute for the Futures Digital Intelligence Lab, August 2020), https://www.iftf.org/fileadmin/user_upload/downloads/ourwork/Detecting_Digital_Fingerprints_-_Tracing_Chinese_Disinformation_in_Taiwan.pdf. The IFTF et al report cited one PRC article in passing that was provided by one of the authors of this article.

[4] For examples, see: Puma Shen [], A Preliminary Study of Chinas Cognitive Field Operation Model: Taking the 2020 Taiwan Election as an Example [ 2020 ], Prospect Foundation, January 2021, https://www.pf.org.tw/files/6931/CF88D276-7F56-42D0-8E51-ABF84D29FEAD; Su Ziyun [], Jiang Xinbiao [], Annual Assessment of Trends of Defense Technology [2020] (Taipei, Institute for National Defense and Security Research, December 2020), https://indsr.org.tw/Download/2020%E7%A7%91%E6%8A%80%E5%B9%B4%E5%A0%B1%E4%B8%8A%E7%B6%B2%E7%89%88.pdf. INDSR has no PLA sources in their annual report write-up on the topic and instead draws predominately from Western sources.

[5] For example, Puma Shen refers to (renzhi lingyu zuozhan), while INDSR refers to it as (renzhi zuozhan). The most authoritative PLA writings available instead use (renzhi yu zuozhan), demonstrating these Taiwanese researchers are not looking at the right PLA sources.

[6] Mark Stokes and Russell Hsiao, The Peoples Liberation Army General Political Department: Political Warfare with Chinese Characteristics, Project 2049 Institute, October 14, 2013, https://www.project2049.net/documents/PLA_General_Political_Department_Liaison_Stokes_Hsiao.pdf. For more recent analysis, see: Elsa Kania, The Role of PLA Base 311 in Political Warfare against Taiwan: Part 3, Global Taiwan Brief, February 2017, https://globaltaiwan.org/2017/02/15-gtb-2-7/#ElsaKania021517.

[7] Joe McReynolds and John Costello, Chinas Strategic Support Force: A Force for a New Era (Washington, D.C.: National Defense University, 2018), p. 5.

[8] The authors thank Mark Stokes for this insight. See also: https://project2049.net/wp-content/uploads/2018/04/P2049_Stokes_Hsiao_PLA_General_Political_Department_Liaison_101413.pdf.

[9] Ai Ran [], The development characteristics of Taiwans microblog and its Insights for cross-strait news exchanges [], Southeast Communication [], September 2011, pp. 42-44. This may be a pseudonym for the director of Huayi Broadcasting, Ai Songru [], who has reportedly used Ai Ke []. See: Elsa Kania, The Role of PLA Base 311 in Political Warfare against Taiwan: Part 3, Global Taiwan Brief, February 2017, https://globaltaiwan.org/2017/02/15-gtb-2-7/.

[10] The article also specifically notes that Twitter is the most open social media platform and can be used through its API. For one example of Western scholarship on early Taiwanese social media (after the PLA article was written), see: Luc Chia-Shin Lin and Naren Chitty, Plurk politicsMicro-blogging is changing political communication in Taiwan, Journalism and Mass Communication 2:4, 2012, pp. 565-579.

[11] For other writings in 2011 by Huayi Broadcasting personnel on online propaganda and the importance of opinion leaders, including the importance of tailoring messaging to each group of opinion leaders, see: Kou Xiaoyu [], Complex network theory and its enlightenment on improving the effect of network communication [], Southeast Communication [], November 2011, pp. 61-63.

[12] For one PLA example, see: Nathan Beauchamp-Mustafaga and Michael S. Chase, Borrowing a Boat Out to Sea: The Chinese Militarys Use of Social Media for Influence Operations (Washington, DC: John Hopkins SAIS Foreign Policy Institute, 2019), https://www.fpi.sais-jhu.edu/borrowing-a-boat-out-to-sea-pdf.

[13] Zhong Zhigang [] and Jiang Hongxing [], A Preliminary Study on Using New Media to Expand the Guiding Space of Broadcasting Public Opinion [], China Broadcasting [], November 2014, pp. 87-89. Note that the 2011 article also showed signs of legacy media-bias, arguing that targeted use of microblogs can make up for the insufficiency of traditional media exchanges (propaganda) against Taiwan. See: Ai Ran [], The development characteristics of Taiwans microblog and its Insights for cross-strait news exchanges [], Southeast Communication [], September 2011, pp. 42-44.

[14] He Zipeng [], Yue Hong [], and Li Yunmeng [], On the Application of New Media to the Political Communication in Taiwan: A Case Study of the 2014 Taipei Mayor Election [: 2014], Taiwan Research Journal [], August 2015, pp. 19-27. The article specifically mentions Facebook, Plurk, Twitter, PTT, YouTube, Line and WeChat as influential platforms. For earlier Huayi Broadcasting in the role of Taiwanese media in Taiwanese politics, see: Zheng Yong [] and Zuo Yi [], Research on Video Campaign Advertisements for Taiwans General Election in 2012 [2012], Modern Taiwan Studies [], June 2012, pp. 35-39. For an earlier PLA Foreign Language Institute, now under the SSF Information Engineering University, article on Taiwanese political mobilization, see: Li Hongbo [] and Wen Liangqian [], An Analysis of the Adjustment of the Political Mobilization Mode of the Democratic Progressive Party since 2008 [2008], Modern Taiwan Studies [], February 2015, pp. 55-61.

[15] Yi Shaojie [] and Yao Chunling [], Thoughts on Information Dissemination Strategies for Taiwan in the New Media Era: Taking the use of new media in Taiwans anti-service trade movement in 2014 as an example [: 2014],

[16] For examples, see: Kathrin Hille, Taiwan primaries highlight fears over Chinas political influence, Financial Times, July 16, 2019, https://www.ft.com/content/036b609a-a768-11e9-984c-fac8325aaa04; Brian Hioe, Fighting Fake News And Disinformation In Taiwan: An Interview With Puma Shen, New Bloom, January 6, 2020, https://newbloommag.net/2020/01/06/puma-shen-interview/; Yimou Lee and I-hwa Cheng, Paid news: China using Taiwan media to win hearts and minds on island, Reuters, August 9, 2019, https://www.reuters.com/article/us-taiwan-china-media-insight/paid-news-china-using-taiwan-media-to-win-hearts-and-minds-on-island-sources-idUSKCN1UZ0I4. For more details on Base 311 cooperation with Taiwanese traditional media, see: Zhong Zhigang [] and Jiang Hongxing [], A Preliminary Study on Using New Media to Expand the Guiding Space of Broadcasting Public Opinion [], China Broadcasting [], November 2014, pp. 87-89.

[17] Wang Fangzhou [], Current Taiwan media public opinion Ecology and countermeasures [], Modern Taiwan Studies [], October 2016, pp. 63-66. The article does make some ironic claims, such as political party control of the media and interference into the publics right to free speech is a severe infringement of everyones right to know and right to speak, and means the media has no way to supervise the governments behavior.

[18] By praising the Diba Expedition (, Diba chuzheng) phenomenon, the article appeared to still assume human involvement in the manipulation of Taiwanese public opinion, instead of the bots that have been observed since 2019. For more on this, see: Nick Monaco, Computational Propaganda in Taiwan: Where Digital Democracy Meets Automated Autocracy, Computational Propaganda Research Project, working paper, June 2017.

[19] The authors thank Peter Wood for the meaning on military-local cooperation. For cross-strait media cooperation, see for example: Kathrin Hille, Taiwan primaries highlight fears over Chinas political influence, Financial Times, July 16, 2019, https://www.ft.com/content/036b609a-a768-11e9-984c-fac8325aaa04; Yimou Lee and I-hwa Cheng, Paid news: China using Taiwan media to win hearts and minds on island, Reuters, August 9, 2019, https://www.reuters.com/article/us-taiwan-china-media-insight/paid-news-china-using-taiwan-media-to-win-hearts-and-minds-on-island-sources-idUSKCN1UZ0I4.

[20] Li Bicheng [], Hu Huaping [], and Xiong Ya [], Intelligent agent model for network public opinion guidance [], Defense Technology Review [], June 2019.

[21] Lai Dongwei [], An Analysis of the Minnan Language Sentence Patterns and Vocabulary Used on Taiwanese Social Media [], News Research [], November 2017. The author is from Fujian area and likely speaks Southern Min. He appears to have attended high school, then Xiamen University, and appears to have gone to work for PLA public facing media, perhaps for CCTVs military channel or PLA media afterwards.

[22] For other non-Base 311 PLA articles on Taiwanese social media, see for example: Lou Sijia [], On the Strategies of Leveraging Non-local Social Media for Military Broadcasting in Taiwan [], China Broadcasts. August 2017, pp. 29-32. This deep interest by Nanjing Political Institute students has continued, as evident in this detailed overview of Taiwanese usage of Facebook: Liu Weichao [ ] and Zhou Jun [], The Analysis of Facebook Users Information Behavior in Taiwan: Through the Two Angles of the User and the Media [(Facebook): ], Taiwan Studies [], June 2019, pp. 71-83.

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Exploring Chinese Military Thinking on Social Media Manipulation Against Taiwan - Jamestown - The Jamestown Foundation

How to avoid the 5 biggest LinkedIn blunders – AZ Big Media

Surprising statistic from Kinsta: LinkedIn has over 575 million users and nearly half of those are active every month (meaning they post, comment or like on the platform). If that isnt impressive enough, LinkedIn has their sites on further investments into Latin America. What makes LinkedIn even more powerful is that users update their bios regularly, so the connections you are potentially requesting are in the roles they have listed on their bios.

READ ALSO: Social media trends you can expect to find in #2021

LinkedIn is a digital goldmine, especially now in the post-COVID digital paradigm. Users post on career engagement, network with others in the industry and share expertise and advice. Unfortunately, less professional engagement can and does happen on LinkedIn. Understanding what works in the world of LinkedIn for networking, and what hinders, can help remove obstacles for engagement. Here are the five biggest blunders that can hurt credibility and potentially, career advancement:

Blunder #1: Being vague in why a connection is requested. Some people believe more connections are better. However, some connection requests come with a note that does not share why the sender wants to network. If there is not a clear reasoning for the network connection, many of these requests appear to not help or enhance the receivers network. A connection request with a note can help put the connection request into context for the receiver.

Try Instead: Clearly state why a request has been sent and how the connection benefits both parties. To get a connection request accepted, think about why you are requesting the connection.

Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write.

Blunder #2: Focusing on selling versus connecting. Many LinkedIn users complain about this practice and it seems to have become more common. After a connection has been accepted, the next message is a long selling pitch. What is even more surprising is the immediate request for a call or virtual demo. This is a request of someones time without taking time to connect first. A focus on selling will not help with lead generation or brand reputation. This type of communication does little for the recipient.

Try Instead: Thank the person for the connection and share something that might benefit the new connection, such as a video or article. Sharing knowledge can go a long way.

Blunder #3: Not investing in a current professional photo. One of the first digital impressions from a LinkedIn profile is the user photo. Using a photo that is casual, that is old or that is provocative is missing a great opportunity to showcase a level of professionalism. A photo is a visual precursor to a job interview or lecturer. Investment in a professional photo is also a wise one as it can be used in a variety of digital ways. By keeping the photo current, network members are also easy to identify in other settings (remember those trade shows?).

Try Instead: Even a quick shot with your mobile can work. Have direct lighting and natural is best (morning or late afternoon). Capture from the shoulders up and minimize distractions in the background.

Blunder #4: Posting on politics. While many may have an opinion on the current political climate, sharing political viewpoints may not be the best decision. Posts and articles on LinkedIn should highlight expertise, provide knowledge and leadership within an industry and share resources that can help networks. Political postings do not fall into these three categories. These may also be off putting or polarizing to current and future networks.

Try Instead: If you wish to share political viewpoints, consider posting to another social media channel. Keep the LinkedIn channel focused on how to provide professional leadership and insight.

Blunder #5: The social channel is LinkedIn, not Love Connection. With so many other dating apps and websites available to find a soul mate, LinkedIn is not the place to request a connection with the purpose of asking someone out. Not only is this request unprofessional, it can easily come across as creepy, especially for women. LinkedIn users are using the platform for career and networking and expect others to do the same.

Try Instead: Use LinkedIn for its primary purpose, namely professional networking, and save the search for love to those websites or apps that have been specifically created for that reason.

LinkedIn has amazing potential to connect with experts, learn about new trends in your industry and discover new career paths and positions as you explore options. LinkedIn can work well for digital connection and professional networking, especially if these blunders are avoided. These small modifications can unlock new networking opportunities and strong professional engagement now as well as in the future, and help establish your credibility within both your industry and your organization. With these missteps avoided, you will be able to more easily harness the power of LinkedIn in your professional practice and take your career to new heights.

Lisa Apolinski is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, is available on Amazon. For information on her agencys digital services visit http://www.3DogWrite.com.

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How to avoid the 5 biggest LinkedIn blunders - AZ Big Media

Social media addiction linked to cyberbullying – University of Georgia

Identifying as male and more hours spent online also contributed

As social media platforms like Instagram, Snapchat, TikTok and others continue to grow in popularity, adolescents are spending more of their time online navigating a complex virtual world.

New research suggests that these increased hours spent online may be associated with cyberbullying behaviors. According to a study by the University of Georgia, higher social media addiction scores, more hours spent online, and identifying as male significantly predicted cyberbullying perpetration in adolescents.

Amanda Giordano

There are some people who engage in cyberbullying online because of the anonymity and the fact that theres no retaliation, said Amanda Giordano, principal investigator of the study and associate professor in the UGA Mary Frances Early College of Education. You have these adolescents who are still in the midst of cognitive development, but were giving them technology that has a worldwide audience and then expecting them to make good choices.

Cyberbullying can take on many forms, including personal attacks, harassment or discriminatory behavior, spreading defamatory information, misrepresenting oneself online, spreading private information, social exclusion and cyberstalking.

The study surveyed adolescents ranging in age from 1319 years old. Of the 428 people surveyed, 214 (50%) identified as female, 210 (49.1%) as male, and four (0.9%) as other.

When adolescents are online, they adapt to a different set of social norms than when theyre interacting with their peers in person. Oftentimes, they are more aggressive or critical on social media because of the anonymity they have online and their ability to avoid retaliation. Additionally, cyberbullies may feel less remorse or empathy when engaging in these behaviors because they cant see the direct impact of their actions.

The perpetrator doesnt get a chance to see how damaging their bullying is and to learn from their mistakes and do something different, said Giordano. Its a scary situation because they dont have the natural consequences they do with offline bullying.

Teenagers who are addicted to social media are more likely to engage in cyberbullying, as well as those who spend more time online. Participants in the study reported spending on average over seven hours online per day, and the reported average maximum hours spent online in one day was over 12 hours.

Social media addiction is when people crave it when theyre not on it, and continue their social media use despite negative consequences, said Giordano. Some negative consequences could be theyre tired during the day because theyre scrolling all night long, theyre having conflicts with their parents, theyre getting poor grades in school or theyre engaging in actions online that they later regret, but they still continue to use social media.

Social networking sites are designed to give people a dopamine hit, she added, and some people compulsively look for that hit. Its feeding into that addictive behavior, and they may be using cyberbullying as a way to get likes, shares, comments and retweets, she said. Thats the common thread you see in behavioral addictionspeople start relying on a rewarding behavior as a way to make them feel better when theyre experiencing negative emotions. And so, I think the social media addiction piece is really interesting to show that theres another factor at play here in addition to the number of hours spent online.

The study also found that adolescent males are more likely to engage in cyberbullying than females, aligning with past studies that show aggressive behaviors tend to be more male driven. More research on the socialization process of men can help determine whats leading them to engage in more cyberbullying behaviors.

Giordano believes that counselors need to start assessing adolescents for social media addiction if they are engaging in cyberbullying and to provide treatment plans to help redefine their relationship with technology. These interventions may include helping adolescents examine how they define their self-worth and restricting the amount of time they spend on social media platforms.

Theres quite a few strong and reliable assessments for social media addiction for adolescents that have good psychometric properties, said Giordano. I think when clinicians see cyberbullying happen, they really need to explore the individuals relationship with social media and to address social media addiction, not just the cyberbullying.

Often, school counselors are not aware of cyberbullying until after an incident occurs. To address this issue, Giordano recommends that schools start educating students earlier about cyberbullying and social media addiction as a preventive method instead of waiting to repair the damage. Whether its through an awareness campaign or support group, schools can help students talk about cyberbullying to give them a chance to understand the consequences of their actions and prepare them for potential risks.

We need schools and school counselors to do this preventative work early and educate students about the risk of addiction with some of these rewarding behaviors like gaming and social media, said Giordano. We need to teach them the warning signs of behavioral addiction, what to do if they start to feel like theyre losing control over their behaviors and help them find other ways to manage their emotions, rather than turning to these behaviors. There are a lot of programs already moving in this direction, and I think thats amazing and there needs to be more of it.

Counselors can help decrease the risk of some of these addictive behaviors at a young age by teaching and equipping children with emotional regulation skills and other ways to cope with their feelings.

If you think about it, adolescents are not only figuring out who they are offline, but theyre also trying to figure out who they want to be online, said Giordano. Were giving them even more to do during this developmental period, including deciding how they want to present themselves online. I think its a complex world that were asking adolescents to navigate.

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Social media addiction linked to cyberbullying - University of Georgia

Find Me In the Club(house): Here’s Why You Should be on Social Media’s Latest Phenomenon Dallas Innovates – dallasinnovates.com

Its not everyday that you can hit the club and work at the same timebut since November, Ive been frequenting one of social medias most buzzed about hotspots, Clubhouse, almost every day.

Launched as an audio only app, Clubhouse skyrocketed as one of the hottest new networking platforms, attracting the likes of Elon Musk, Deepak Chopra, Van Jones, Tiffany Haddish, and Mark Zuckerbergdown to business extraordinaires like Gary Vee, Grant Cardone, Amy Porterfield, and Beyonces dad, Matthew Knowles.

Without the formality or pressure of being on video, Clubhouse allows users to connect via voice, leverage ones business expertise on stage or establish friendly banter, with absolutely no strings attached. This is accomplished through virtual rooms that hosts speakers and moderators who conduct an ongoing conversation (on various topics) on the virtual stage.

[Photo: Flickr]

For the time being, Clubhouse is only available on iPhone (or on an iPad), however Founders Paul Davison and Rohan Seth have recently advised that Android access is coming soon. While in beta, the app has reached a valuation of over $1 billion, generated 10 million downloads as of February 2021, and continues to grow in impact as new features roll out weekly.

Gary Vee, who labeled the app as a gamechanger, admitted recently that if it werent for his back-to-back meetings, hed be on Clubhouse all day delivering content and networking, because of the power of the platform.

So whats the big deal?

I have personally witnessed the magnitude of Clubhouse by expanding my network globally. Ive connected and appeared on stages with multi award-winning TV and film producers, NBA and NFL legends, top-tiered business coaches and consultants, and more.

Every time I co-host a room or appear on stage, my social media following increases by 50 to 200 new followers on both Clubhouse and Instagram. Ive monetized the platform by directing audience members to my products or service offerings via the link in my Instagram bio (more on that in a bit), increased my private Facebook community numbers, generated leads for my high ticket service offerings, and collaborated on projects with like-minded professionals from all over the world.

Multi-billionaire Grant Cardone promoted the launch of his hit new show Undercover Billionaire primarily on Clubhouse, making it number one on Discovery TV. He thereafter raised $15 million on the app., in addition to other fundraising efforts coordinated during the Texas Freeze by rapper The Game, that raised over $5K in a couple of hours. Business coaches and consultants have generated six figures or more in one day and/or weeks, successfully building trust by virtue of their audio content and then navigating the audience offline to their products or services.

Grant Cardone

The list could go on forever about the magic of Clubhouse, but you really have to dive in and see for yourself. In the meantime, heres a quick get started guide, and ways you can be intentional about your time on this rapidly growing platform.

One of the main areas of focus when you first get into the Club is to create your bio. This is the first thing people will see when determining whether they want to follow you and for busier rooms, whether or not you will be brought on stage to speak. The first several lines of the bio are most important, so make them count. My advice would be to include any awards, wins or accomplishments youve earned, followed by your elevator pitch.

Get creative by using emojis and dole out your contact info at the end (email address and website address). Currently there is no way to include direct URL links for contact off the platform, however, the founders have advised that the functionality is coming soon.

Lastly, be sure to connect your Twitter and Instagram accounts. Its currently the only way people can follow you offline and contact you immediately to work with you further.

Upon entry into the club, youll have the chance to set your interests. Do you want to have rooms focused on entrepreneurship, dating, or entertainment? Its completely up to you, but know that these will be the types of rooms pushed onto your feed.

My approach is a tad different: I set my interests for the topics Im interested in speaking or listening to, and I also set them for rooms where I believe my target client will be. Ive personally been in rooms where I was the only marketer or publicist on stage and it was like hitting the lottery.

This isnt about following your friends. Clubhouse is about strategy. If your friends have completely different interests than you, then dont follow them. Let them know its nothing personal.

In addition to the interests you previously set, Clubhouse will show you the rooms that your friends are going in and out of, stages they are speaking on, and will also put similar rooms in your feed. Do yourself and the algorithm a favor and only follow the people you are truly interested in gaining value from and keep it at that.

And PS: This is not like Instagram, where youre a total rockstar if you only follow one person. The more people you follow on Clubhouse, the more rooms youll gain entry into.

Ive received the most value from Clubhouse just from sitting in the audience and listening to the experts. Some of the speakers have been celebrities or business moguls that I have followed for years and now Im virtually in the same space as them, hearing their knowledge and advice.

If Im listening and I have something valuable to addor its within the area of my expertiseI virtually raise my hand, get up on the stage, and speak to what I know. There have been times where the moderators or room hosts have kept me on stage, upgraded me to a moderator, or have directed the audience to engage with me off of the platform.

Depending on if the moderator or speakers on stage follow you, your profile will then be upgraded to what Id like to call the VIP section, labeled the Followed by Speakers section. Here, youll appear above the section labeled Others in the Room and can stand out.

As speakers are presenting, and just as an active listener, people are most likely tapping on your profile pic and deciding whether to follow you by skimming your bio. (See Tip 1 on crafting that stellar bio.)

Just as a listener in the VIP Section, Ive gained new followers to both Clubhouse and Instagram without even speaking or stepping onto the main stage.

Take ownership for the conversations you want to see on Clubhouse and host your own room. Dont be discouraged if you only see one or two people come to your room your first time going live. Just like any other platform, keep at it and your audience will grow.

Pro tip: Collaborate with other Clubhouse users to co-moderate the room with you. As co-moderators, their audiences will receive notifications of the room and topic, in addition to your own followers. Obviously, the more followers you have and the more that your moderators have, the more potential for you to host a room with a larger audience.

As you navigate through the platform, there are options for you to join clubs solely narrowed down to certain topics or for you to start your own club. These operate like communities that you would see on Facebook or LinkedIn. Get as creative as you want when its your turn to host a room.

An organization did Clubhouses first ever musical, The Lion King, as an audio-only production with a full cast and choir last December. There have been TV show castings, auditions, and media-led exclusive Q&As with celebrities for upcoming film releases on the platform as well. It really is whatever you make it.

And no. I dont foresee this taking the place of podcastingits rather an enhancement, especially if you open a room and podcast at the same time. And no. This definitely doesnt replace LinkedInits an enhancement to your realm of networking.

While Clubhouse has its cons (favoritism, male versus female power dynamics onstage, racial and social equity tensions onstage, etc.), I have seen more good than harm from this new-wave social media platform. Echoing the sentiments of my new Clubhouse friend turned platform influencer Samit Patel, Clubhouse is a brand new platform and I think it is going to go places.

So jump in while you canits better late, than never.

Sign up to keep your eye on whats new and next in Dallas-Fort Worth, every day.

Browse our curated selection of opportunities for innovators.

The mixed-use social purposeprojectdesigned to boost local biotech, nonprofit, and corporate innovationhas been in the works for years. Expected to open in early 2021, the future-focused campus is located near the Dallas Medical District.

Fintech in Action will advance the hiring and promoting of more Black employees in finance and financial technology. Founded by Dallas-based Apex Clearing and its parent company, PEAK6, the coalition will be helmed by local Executive Director Michelle Williams, who previously led The DEC Network's efforts in Southern Dallas.

The Dallas-based beauty company, founded by original glass ceiling-breaker Mary Kay Ash more than 56 years ago, sponsored 25 girls from underserved areas around Dallas to participate in the Boss Club Foundation's 2020 Summer Entrepreneurship Program.

The startup's flagship product Preciate Socialgrew more than 200 percent in the fourth quarter of 2020.The virtual socializing platform for businesses and teams officially launched in September with nearly 10,000 users from 1,700 companies including AAA, SSI, Brock Solutions, and National Science Foundation/Emory.

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Find Me In the Club(house): Here's Why You Should be on Social Media's Latest Phenomenon Dallas Innovates - dallasinnovates.com

LBSNS (Location-Based Social Networking Service) Market 2021 Will Reflect Significant Growth in Future with Size, Share, Growth, and Key Companies…

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FoursquareLooptGyPSiiCitysensePlazesBrightkiteGowallaYelpBedo

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The market scenario is likely to be fairly competitive. To analyze any market with simplicity the market is fragmented into the following segments:

By Applications:

Mobile ClientWeb ClientSMS

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IndoorOutdoor

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North AmericaEuropeAsia PacificMiddle East & AfricaLatin America

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Below is the TOC of the report:

Executive Summary

Assumptions and Acronyms Used

Research Methodology

LBSNS (Location-Based Social Networking Service) Market Overview

Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Type

Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Application

Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Sales Channel

Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Region

North America LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast

Latin America LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast

Europe LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast

Asia Pacific LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast

Asia Pacific LBSNS (Location-Based Social Networking Service) Market Size and Volume Forecast by Application

Middle East & Africa LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast

Competition Landscape

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LBSNS (Location-Based Social Networking Service) Market 2021 Will Reflect Significant Growth in Future with Size, Share, Growth, and Key Companies...