Mediaboss Marketing

BEIJING, July 12, 2012 /PRNewswire-Asia/ -- GC-Rise Pharmaceutical Co. Ltd, in which European healthcare venture capital firm INVENTAGES holds a majority stake, has launched a gynecologic social networking site, the first such in China, in a move to promote the academic exchange.

When social networking is becoming the most populous tool for daily communications nowadays, GC-rise keeps pace with the times and launches the Beauty Microblogs joining hands with medical information services provider 91Huayi.com.

The microblogs, which aims to build itself as China's biggest social networking site in gynecologic circle, will host around 100,000 doctors who could exchange academic ideas, share medial cases on the platform.

"The Beauty Microblogs will serve as a social networking platform in gynecologic world, further enabling cross-regional communications in both academics and clinical trials." said doctors.

Some seasoned experts in gynecologic circle will be interviewed by Beauty Microblogs on a regular basis and doctors can learn the latest technology and academic moves through the platform as well as making friends.

This is not GC-Rise's first initiative aiming to contribute to the women's health industry on the academic world, the company earlier this year sponsored a nation-wide anti-tumors academic exchange event initiated by Committee of Gynecological Oncology, Chinese Anti-Cancer Association.

About GC-Rise Pharmaceutical Co. LtdGC-Rise Pharmaceutical Co. Ltd, established in 2008, is a wholly-owned foreign enterprise invested by INVENTAGES, a major European healthcare and biotechnology venture capital investor, focuses on women's health. Taking "Devoted to human healthcare and a better life" as our mission, the company makes full use of the business networks of our strategic partners in the United States, Europe and Japan, their rich experiences in clinical development, clinical trials and registration in China and their strong strength in distributions, hospital sales and marketing, so as to provide safe, novel and highly efficient medical products and treatment ideas for Chinese women patients.

Please log on http://www.gc-rise.com/ to know more information.

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Women Health Expert GC-Rise Launches China's First Maternity Social Networking Site

ScienceDaily (July 11, 2012) A new study conducted by associate professor Bruce McKinney at the University of North Carolina Wilmington shows Facebook users are not as narcissistic as once thought.

While previous studies such as Laura Buffardi and W. Keith Campbell's 2008 paper in Personality and Social Psychology Bulletin showed a correlation between Facebook and narcissism, McKinney's new study, Narcissism or Openness?: College Students' Use of Facebook and Twitter found no relationship between Facebook usage sand narcissistic traits. Lynne Kelly and Robert L. Duran of The University of Hartford coauthored the study, which was recently published in the newest volume of Communication Research Reports.

The researchers focused on whether social networking sites like Facebook were promoting narcissism in college-aged users in a world where being constantly hunched over computers and smart phones is the norm.

McKinney, Kelly and Duran surveyed 233 college students to deduce how much time participants were spending on social media sites and whether their usage showed characteristics of narcissism or openness. Their findings showed that instead of using social media to inflate their ego, Facebook users log on to the site to share their lives with those in their friend circle similar to how they would share photos and stories with friends in person.

"We found that Facebook is ubiquitous," said McKinney. He suggested, "Perhaps it is time to redefine narcissism and narcissistic traits so it includes social media usage."

Although previous studies like the one conducted by Buffardi and Campbell showed Facebook and narcissism are linked, McKinney noted that, with the rise in popularity of social networking sites, the standard for narcissistic behavior might be evolving. He said considering the recent mainstreaming of social media usage, the 2008 report may be dated in documenting the behavior of those using social networking sites to post and share information. He noted that social media is now employed by not only individuals, but by businesses and private institutions and that this expansion paired with more pervasive use of social media may be changing the standards and purpose of the sites in the last five years.

McKinney explained, "We used to have phone booths for a reason -- for privacy. But with Facebook and social networking came sharing with larger groups of friends, which has become customary. We've become an individualistic culture," he said. "It's acceptable to say 'Look at me!' Now, it's the social norm."

McKinney's study focused on the narcissistic traits exhibited by social media users rather than The Diagnostic and Statistical Manual of Mental Disorders (DSM) definition of Narcissistic Personality Disorder. He said he plans to expand his research on the topic in the future.

Despite Facebook's shaky start in the public sector, McKinney says, "it's not going anywhere. Facebook has become universal and a cultural norm in our new, individualistic society."

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Redefining what it means to be narcissistic in a social media world

LinkedIn helps companies engage with students

Bangalore, July 11:

Indian students are graduating from social networking to professional networking.

Of LinkedIns 20 million student members, over 11 per cent are in India. They are using the professional networking site to follow their dream companies or sectors.

These members, who are largely below 25 years, have graduated in the last three years, or have mentioned student in personal profiles. In turn, professional networking site LinkedIn is now helping companies engage with students or recent grads through career pages.

Companies such as L&T and HCL Technologies are using LinkedIn to reach out to students for employer branding, says Mr Irfan Abdulla, Head of Hiring Solutions at LinkedIn India.

Students also want to engage with companies in sectors they are passionate about, says Mr Abdulla. They keep getting updates about their dream companies even before they have thought of placement in these firms, he adds.

In fact, a recent study by the social media site revealed the top 10 companies that students would want to work for in the country. This is based on the students LinkedIn activities that gave information such as the job pages students look at, the number of followers for a company, and track how students are looking at companies. This activity, of course, increases during the placement season.

Students use social and professional networks to research companies, explore trends, and get inside information on careers from classmates, friends and family. There are two million company pages on LinkedIn.

To find out which companies have attracted the attention of recent grads, LinkedIn crunched data available on its site and came up with the following results:

Read the original:
Students log on to professional networking sites for dream jobs

By Richard Nieva, reporter

FORTUNE -- It's cleverly counterintuitive: a social networking service to help kids spend less time on Facebook and Twitter. Afterschool.me, an online directory of educational, artistic and athletic programs, uses social networking elements to help parents find extracurricular activities for their children.

The Los Angeles-based startup currently allows parents to search for activities by zip code. Starting this fall -- in time for the upcoming school year -- Afterschool.me will launch a profile feature where parents can list their children's' specific interests and set other filters such as cost, transportation requirements, and language. What Yelp (YELP) has done for local businesses and Match.com (IACI) for relationships, Afterschool.me wants to do for after school programs. There was no such service, says founder and CEO Evan Fieldman, 30. The company is also planning Facebook (FB) and LinkedIn (LNKD) integrations to better connect parents and organizations.

Fieldman, a lawyer, became interested with what he calls the "afterschool crisis" after working for Harvard's Kennedy School of Government, researching the privatization of public services. He's also been a Big Brother mentor for six years. In 2011, he founded the company as a full-time gig with software engineer Alex Riabov, and received funding from StartEngine, an accelerator fund in LA. It hasn't been the glitziest cause, but the stakes are high: Out of the 60 million students in the United States from kindergarten to high school seniors, only about 14% participate in after school activities that often keep students out of trouble. (By contrast, the national drop out rate is 24.5%, according to nonprofit America's Promise Alliance.)

MORE: The death of cash

But lofty goals don't mean Afterschool.me is non-profit. "We wanted to prove it is possible to address a societal challenge, generate revenue and be sustainable without relying on donations," Fieldman says. Once usership grows, the company plans to monetize through premium listings and by taking a percentage of revenue from certain programs. The goal is also to become a major enough presence that Afterschool.me creates extracurricular activity opportunities as well. Fieldman wants to put the onus on Fortune 500 companies. For example, the company would like to goad companies to follow the leads of giants like Apple (AAPL) and Microsoft (MSFT), who already have youth programs of their own.

That will almost certainly be a difficult task. For one, the site is still small. (For example, a search for a suburban Bay Area zip code didn't return any programs within 10 miles.) And there are sensitivities around services that involve children -- even if parents are involved. Of course, it may also take a lot of work to convince organizations and school boards to cooperate in a field where adoption is notoriously slow.

Still, Fieldman is used to fighting through dire circumstances. At 22, he was a field operations manager for Senator John Kerry's presidential campaign. On election night 2004, he spent the evening in front of a church in Columbus, Ohio -- a key battleground state -- encouraging voters to stay in line at 11 p.m. despite the pouring rain, even when grim returns were coming in for Kerry's camp. "We wanted people to remain inspired," he says. Same as it ever was.

Read more:
A better after-school special

By Richard Nieva, reporter

FORTUNE -- It's cleverly counterintuitive: a social networking service to help kids spend less time on Facebook and Twitter. Afterschool.me, an online directory of educational, artistic and athletic programs, uses social networking elements to help parents find extracurricular activities for their children.

The Los Angeles-based startup currently allows parents to search for activities by zip code. Starting this fall -- in time for the upcoming school year -- Afterschool.me will launch a profile feature where parents can list their children's' specific interests and set other filters such as cost, transportation requirements, and language. What Yelp (YELP) has done for local businesses and Match.com (IACI) for relationships, Afterschool.me wants to do for after school programs. There was no such service, says founder and CEO Evan Fieldman, 30. The company is also planning Facebook (FB) and LinkedIn (LNKD) integrations to better connect parents and organizations.

Fieldman, a lawyer, became interested with what he calls the "afterschool crisis" after working for Harvard's Kennedy School of Government, researching the privatization of public services. He's also been a Big Brother mentor for six years. In 2011, he founded the company as a full-time gig with software engineer Alex Riabov, and received funding from StartEngine, an accelerator fund in LA. It hasn't been the glitziest cause, but the stakes are high: Out of the 60 million students in the United States from kindergarten to high school seniors, only about 14% participate in after school activities that often keep students out of trouble. (By contrast, the national drop out rate is 24.5%, according to nonprofit America's Promise Alliance.)

MORE: The death of cash

But lofty goals don't mean Afterschool.me is non-profit. "We wanted to prove it is possible to address a societal challenge, generate revenue and be sustainable without relying on donations," Fieldman says. Once usership grows, the company plans to monetize through premium listings and by taking a percentage of revenue from certain programs. The goal is also to become a major enough presence that Afterschool.me creates extracurricular activity opportunities as well. Fieldman wants to put the onus on Fortune 500 companies. For example, the company would like to goad companies to follow the leads of giants like Apple (AAPL) and Microsoft (MSFT), who already have youth programs of their own.

That will almost certainly be a difficult task. For one, the site is still small. (For example, a search for a suburban Bay Area zip code didn't return any programs within 10 miles.) And there are sensitivities around services that involve children -- even if parents are involved. Of course, it may also take a lot of work to convince organizations and school boards to cooperate in a field where adoption is notoriously slow.

Still, Fieldman is used to fighting through dire circumstances. At 22, he was a field operations manager for Senator John Kerry's presidential campaign. On election night 2004, he spent the evening in front of a church in Columbus, Ohio -- a key battleground state -- encouraging voters to stay in line at 11 p.m. despite the pouring rain, even when grim returns were coming in for Kerry's camp. "We wanted people to remain inspired," he says. Same as it ever was.

Excerpt from:
A better after-school social special