Mediaboss Marketing

Leveraging on the popularity of social media, Citibank Singapore has launched the first credit card in the country to integrate social networking as part of its core card features.

With its new Clear Platinum Card, cardmembers are engaged through three ways.

"Clear Deal of the Month" allows cardmembers to customise their card experiences and rewards every month.

Benefits are also tailored to the consumer's increasingly online lifestyle, with 5X rewards for online shopping for the first time in Singapore, while engaging them via mainly electronic communication platforms such as social media, instead of traditional marketing channels.

Ms. Jacquelyn Tan, Head of Credit Payment Products at Citibank Singapore Limited, said: "With the new Citibank Clear Platinum card, we are building on the role of the consumer?s voice in this social media space to give cardmembers the power to actively customise their own card experiences, from merchant promotions to events, for the first time in Singapore."

During the launch, members also get the chance to win weekly prizes, as well as a grand prize at the end of six weeks, where they can work with Citibank Singapore to customise a party of his/her choice worth S$5,000.

ellenja@sph.com.sg

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Citibank launches 'social networking' credit card

Published by David Gilson at 14:00 UTC, March 9th 2012

These days, social networking apps are the hub of our online life. They entertain us, bring us together, let us communicate, and explore. Therefore it's imperative that any mobile platform provides a great experience for working with networks, such as Twitter, Facebook, LinkedIn, etc. Symbian has long enjoyed the powerhouse of Gravity for Twitter, Facebook, and others; but in the last 12 months it has been joined by a set of impressive Qt-based applications. Here we gather together the reviews of our favourite applications to cover all of your needs.

LinkedIn Review| Score N/A| Store| Free

LinkedIn is the lesser publicised social network aimed squarely at professionals. Its core features are sharing links, participating in group discussions, and making new contacts.The client provides access to all the core functions - for example, users can read and post status updates, with an option to have the update tweeted.LinkedIn provides a home screen widget, which gives an overview of one's invitations and inbox messages, along with a search link.

Facebook Review| Score 90% | Store | 1.50

There are quite a few Facebook applications for Symbian, however a favourite in the All About Symbian (virtual) office is fMobi. It is one of the most feature-complete Facebook applications on any platform, and has a unusual style mimicking the Symbianapplication menu.

Here's a summary of Steve's take on fMobi,

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Top Five Symbian Social Networking Apps

SANTA CLARA, CA--(Marketwire -03/08/12)- Instantis, the leading provider of cloud-optimized Enterprise Project Portfolio Management (EPPM) software used by IT and business process leaders to improve strategy execution through more effective work and resource management, introduced today Instantis EnterpriseStream for "seamless" communication, collaboration and social networking among users of the EnterpriseTrack project and portfolio management solution.

Instantis EnterpriseStream is purpose-built for project and portfolio environments and fully integrated with the EnterpriseTrack system. This contrasts sharply with competitive alternatives that depend on a third-party general-purpose enterprise social networking platform such as Chatter, Jive or Yammer. As a result, EnterpriseStream social communications are context sensitive and collaboration is optimized for project-intensive environments. Further, there is virtually zero effort to set it up, start networking and collaborating, and see immediate productivity results.

"Instantis EnterpriseStream brings together the inherently social and collaborative nature of project-centric work with relevant social networking concepts and technology," said Dr. Prasad Raje, Instantis founder and CEO. "Enterprises will see immediate and compelling business benefits in terms of improved project team and stakeholder planning, communication, collaboration and cohesiveness that will translate directly in to accelerated strategy, program and project execution."

Key features of seamless social networking that differentiate Instantis EnterpriseStream from competitive offerings for PPM environments include:

"Instantis EnterpriseStream continues our long track record of usability innovations," said Dr. Raje. "EnterpriseStream is purpose-built and seamlessly integrated with EnterpriseTrack and is not a bolt-on of an off-the-shelf social networking tool, no other competitive PPM solution can claim to offer these advantages."

About InstantisInstantis is the leading provider of cloud-optimized Enterprise Project Portfolio Management (EPPM) software used by IT and business process leaders to improve strategy execution through more effective work and resource management. Leading global corporations like Abbott, Baxter, Credit Suisse, DuPont, France Telecom, Lilly, National Grid and Xerox rely on a single system called EnterpriseTrack to fulfill the distinctive requirements of their strategic project portfolios such as PMO, IT, New Product Development, and Lean Six Sigma.

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Instantis Introduces Social Networking Breakthrough for Enterprise PPM

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

The performance of the social networking sites monitored this month slipped, both in terms of availability and speed, when compared to January. Friends Reunited, Hi5 and Bebo all failed to load in less than two seconds, with Bebo bringing the average right down with an average response time of 16.34 seconds for February. Facebook continued to be the fastest site to load by almost half a second, with an average time of 0.69 seconds.

Bebo also struggled with availability this month, with an average success rate of 94.67%. However Hi5 was the poorest performing site in February, with a success rate of only 81.47%. This means that almost 20% of people trying to access the site this month were met with loading issues.

The new social networking site, Pinterest, has been hitting the headlines a lot this month. Experts are claiming that sign-up for this site has been far faster than for Twitter and Facebook in the first year. This demonstrates that there is still a considerable appetite for new social networking sites, and so its clear that existing sites need to up their game when it comes to performance in order to compete with new sites.

About the author

Robert Castley has been solutions consultant at Keynote for over two years. Prior to working at Keynote, Robert worked as a Professional Services Consultant at a document management company, Macro 4, where he worked on developing custom web interfaces. Robert is passionate about web performance and optimisation and has over 10 years of web development experience. One of his proudest achievements is developing one of the worlds most popular Open Source Content Management Systems to the masses Mambo, which now lives on as Joomla!

About the company

Keynote Systems is a global leader in Internet and mobile cloud monitoring. It provides companies with solutions for continuously improving the online experience. Founded in 1995, Keynote provides testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.

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Performance of social networking sites – Index from Keynote Systems for February 2012

Trouble keeping up with all your social networking streams? Hudld brings them all together under one app for you iPhone. You can link up to 60 total accounts from networking sites like Twitter and Facebook. Hudld gives you a better way to navigate, protect, and manage them all. It brings efficiency to a chaotic stream of information.

Brian Ash, who is in charge of the Hudld startup comments on the introduction of the new app: This is the only logical next step in the evolution of social networking client applications. With the growing number of social services, mobile users, and customers juggling many different accounts and services, a centralized hub for this activity is almost unavoidable to keep social networking conducive to its purpose.

Without some innovation geared towards governing this activity over the various networks, we will not outgrow social networking, it will outgrow us to the point that so much of our activity is spread over various accounts, ever growing services and many more users coming in on a daily basis, that we could no longer follow along in any uniform time line or be able to mange or digest them efficiently. Especially on smaller personal devices where time, speed and usability grow increasingly more important to the end user.

Check out a video of the app in use:

I guess it is inevitable. Everybodys using social networking now and there are so many different accounts and streams of information to keep track of, it makes sense that somebody comes out with an app to manage them. Over 50% of mobile internet traffic is somehow connected to social networking. Im sure this isnt going to be the last app we see designed around social media integration, but it is one of the first.

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Hudld For iPhone Innovates Social Networking