Mediaboss Marketing

Orkut ranks as the most visited social networking site in India, followed by Facebook

News |

RESTON, VIRGINIA: comScore, Inc., a leader in measuring the digital world, today released a report on the top social networking sites in India, finding that visitto the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008.

The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

Indian software developers prefer Orkut

"Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position," said Will Hodgman, comScore executive vice president. "While there is certainly room for several players in the social networking space in India,the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth."

Orkut tops list of social networking sites in India

Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year.

Orkut's audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).

Read the original here:
Top social networking sites in India

by Mike on December 27, 2012

Facebook and Twitter are two of the more popular social networking sites available today and if you read streams regularly, you will see breaking news as well as mundane updates such as someone cutting the grass or eating breakfast.

Social networking sites can be a great means of getting information out and while Facebook and Twitter work on a global scale, Nextdoor wants to take a more local approach to the entire premise of sharing information. Nextdoor is a service similar to the neighbourhood watch program but Nextdoor is entirely online. Essentially, a user would register for an online account and then specify the borders of their neighbourhood. The service will then allow you to open up your neighbourhood watch to others that live close to you and assuming that you can register ten additional users within the first 21 days after creating your account, you will then have an active account.

As a neighbourhood block program, Nextdoor will allow you to share information about the comings and goings within your area. You will be able to share information with your group about such items as shady characters, lost pets, indigenous animals that are going through your garbage, etc. The service can also be used for more positive aspects of your neighbourhood such as setting up a block party.

Source

Continued here:
Social Networking Site Nextdoor Wants Neighborhoods Safe

Leveraging social networking capabilities for businesses is worth the effort, for it can translate into real benefits for you and your company. Read on to find out

News |

BANGALORE, INDIA: The 'social networking phenomenon' doesn't need an introduction, as most of us are already there on LinkedIn, Facebook or Twitter. At the crux of every social networking website is the fact that it enables you to build a virtual network of people whom you want to connect to and engage in real-time sharing, of thoughts and information.

But for whom is social networking relevant in the corporate context? For any business to be successful, it is important to understand and capitalize on two sets of people - its employees and its customers. This is exactly where social networking capabilities are becoming highly relevant and are set to take a leap in the coming year.

Also read: Why Social Networking is getting real?

Enterprises would create private social networks for quick employee collaboration For 2010 and beyond, Gartner has predicted that greater availability of social networking services both inside and outside the firewall of enterprises, coupled with changing demographics and work styles will lead 20 percent of business users to make a social network the hub of their business communications. It adds that during the next several years, most companies will be building out internal social networks and/or allowing business use of personal social network accounts.

Imagine a private social networking platform similar to Facebook, that connects you with your colleagues spread across geographies. There are plenty of benefits that enterprises can obtain out of such social networking platforms, but a key point is bringing the employees to work through the enterprise's social networking platform. This might be slightly challenging, as organization would need to do some coaxing since employees are already comfortable with the current way of working with emails, phone calls etc.

Also read: Social networking a major business tool: survey

It makes real-time information sharing possible by allowing team-mates working on same project to share documents, updates and real-time feedback making communication transparent for all team-members to see. It would enable employees at all hierarchy levels to get connected to each other, developing an open work culture. Another benifit is that it would bring together employees from multiple locations with various expertise and give them a chance to pool in their feedbacks and valuable experiences, around an idea and innovate effectively.

Enterprises to develop entirely new skill sets around designing and delivering social media solutions. Organizations can build their own private social network by either developing one, using open source social networking software like Elgg, or by utilizing enterprise social network services like Yammer. But since the area of social media solutions is just taking off, organizations will have to struggle initially, evaluating various social networking platforms available and deciding which ones are best for their businesses.

See the article here:
5 ways businesses will use social networking next year

Published: Dec. 29, 2012 at 12:18 AM

YORK, England, Dec. 29 (UPI) -- Social networking sites may increase the bonds of friendship among boys ages 9-13, researchers in Britain said.

Sally Quinn and Julian Oldmeadow of the University of York said previous research suggested online communication was associated with increased closeness to friends and friendship quality.

"We know children age 13 and under are increasingly using social networking sites, but little research has focused on the effects of friendship for this age group," Quinn said in a statement. "Our study examined links to group belonging for boys ages between 9-13."

The study involved 443 children -- 49 percent boys -- from five primary schools and two secondary schools in England who completed questionnaires that asked questions such as "How long have you been using a social networking site to contact your friends in your group?" and "How often do you use a social networking site to contact your friends in your group?"

Feelings of belonging were measured on a five-point scale.

"The results showed that older boys who used social networking sites showed greater feelings of belonging to their friendship group than those who did not use social networking sites," Quinn said.

The findings were published in the Journal of Developmental Psychology.

View original post here:
Boys ages 9-13 bond with boys on Internet

By Nick Griffiths Crime reporter

Last updated at 11:35, Friday, 28 December 2012

REPORTS of crimes involving social networking sites have gone up dramatically in Cumbria in four years.

New figures show there were 46 offences in the last year where sites such as Facebook and Twitter were a factor, compared to just three in 2008.

Fourteen charges were made in connection with this years crimes. There were no charges linked to the three offences four years before. Details of the offences have not been revealed.

Across the country complaints about crimes involving social networking sites went up by 780 per cent over the same period, leading to about 650 people being charged last year.

Detective Chief Inspector Lee Johnson, of Cumbria police, stressed 46 was still a very low level of crime but added it was no surprise that numbers had gone up in recent years.

Everybody now has got a smart phone, he said. It is the norm, therefore its no surprise that these will be used to commit crime.

It can be fraud. We know social media is used for grooming young people, it can also be used for co-ordinating criminal activity.

Criminals will talk to each other using Facebook and Twitter.

Originally posted here:
Big increase in social networking crimes in Cumbria