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Although social networking technologies are employed by 70 percent of organisations, only 10 percent are successful at using them as most take a "provide and pray" approach, says analyst Gartner.

Gartner studied the social collaboration initiatives taken by 1,000 organisations around the world, and found the poor 10 percent success rate.

"Without a well-crafted and compelling purpose most social media initiatives will fail to deliver business value," said Gartner analyst Anthony Bradley. "A provide and pray approach provides access to a social collaboration technology and prays something good comes of it, like a community forming and participants' interactions naturally delivering business value."

Bradley said: "This approach sees a poor success rate and the underlying reason is usually that the organisation did not provide a compelling cause around which a community could form, and be motivated to provide their time and knowledge. In other words, a purpose was lacking."

Gartner has identified some characteristics of a good social networking roll-out:

Participant magnetism - The purpose should naturally motivate people to participate. This is the "what's in it for me" characteristic. Users should easily grasp its importance and the value of participating.

Community draw - The purpose must resonate with enough people to catalyse a community and deliver robust user-generated content. The best communities are heavily unbalanced in their two-way approaches, meaning that the community contributes far more content than the supporting enterprise.

Organisational value - The purpose should have a clear business outcome. This is the "what's in it for the organisation" characteristic. Choose purposes where organisational value can be clearly measured and shared with the community.

Promoting evolution - Select purposes that you and the community can build on.

Gartner analysts will examine how enterprise architecture can help deliver successful business outcomes from social, mobile and cloud platforms at the Gartner Enterprise Architecture Summit in London on 14-15 May.

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Gartner: Only 10 percent of social networking roll-outs succeed

(Relaxnews) - Facebook has started charging UK users to contact celebrities through the social network.

The site has begun charging users up to 11 (12.95 euros) to send messages to celebrites on the social networking site and people outside of their circle of friends, reported several British newspapers including the Guardian and the Independent on Monday, April 8.

According to reports the scheme will still allow users to communicate with friends and friends-of-friends but it will now cost a varying amount to contact others such as celebrities.

According to reports, prices range from 71 pence (0.83) to contact people who are not "friends" or "friends of friends" -- including lesser-known celebrities or at least those with a smaller following on the site, such as BBC journalist Robert Preston -- to 10.68 (12.57 euros) to contact celebrities such as Olympic swimmer Tom Daley.

Reports indicate that while Facebook has confirmed the launch of this scheme among UK users it has not yet decided whether or not it will be rolled out across the social network.

In January Facebook caused a stir by debating charging users up to $100 to contact founder Mark Zuckerberg and trialed a scheme involving Facebook Messages in the USA, charging users $1 to ensure that a message would reach another user's inbox even if the two users were not connected. Copyright (AFP RELAXNEWS), 2013.

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Facebook to start charging users to contact celebrities

The game maker known for Medal of Honor and Mass Effects launches a social networking app that has nothing to do with games -- instead it lets users share photos paired with music.

EA launches mobile social network called Vue.

Gaming company Electronic Arts has come out with something totally new -- a free music and photo social networking app called Vue.

No, it's not a social network focused game. It's simply a social network.

The question is -- why did a gaming company create a social networking app? It's not yet entirely clear. According to Venture Beat, it is a "low-budget exploratory project" started by EA Partners group.

EA is in the middle of a leadership transition after the company's CEO John Riccitiello resigned from his position at the company last month. "We have mutually agreed that this is the right time for a leadership transition," EA executive chairman Larry Probst said at the time of Riccitiello's resignation. It's unclear if Riccitiello had much to do with the creation of Vue.

CNET contacted EA for more information on Vue and we'll update the story when we hear back.

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EA treading into social networking territory?

Patna:Politicians are increasingly using social networking sites as a tool to further their political agenda and the latest to join the bandwagon is Bihar Chief Minister Nitish Kumar.

When Nitish Kumar launched his campaign for special status for Bihar, he used social networking site Facebook to create awareness about the demand.

Not just his own account, there are at least three accounts set up by the chief minister's followers on the Facebook with 1.33 lakh supporters following him on these accounts and exchanging views about their leader.

Apart from Facebook, the Bihar chief minister has also set up a blog to publicise his political views. It has as many as 2,273 followers.

His arch rival and RJD supremo Lalu Prasad, though not a big fan of the social networking sites, also has a Facebook account set up in his name by one of his supporters and has 4,199 followers.

Nitish Kumar's aide Sanjay Jha, a former BJP MLC said the chief minister had not been able to express his views on the blog over the past two years due to hectic engagements, but will soon communicate with his supporters on another blog, christened as 'Nitishspeaks.blogpost.in'.

Besides, a website 'cm.bih.nic.in' is a platform where the Chief Minister's supporters can give their feedback on various public issues, he said.

Several ministers in the Nitish Kumar government like rural development minister Nitish Mishra, information technology minister Shahid Ali Khan and social welfare minister Parveen Amanullah have also joined the social networking sites and are being followed by hundreds of supporters.

Mr Mishra, who is a JD(U) MLA from Jhanjharpur Assembly seat, said that the social networking sites had been useful in getting feedback from the people about successful implementation of the centrally-sponsored schemes like MNREGA and IAY and addressing discrepancies wherever there are problems in execution of the popular schemes.

The internet and social networking sites have also put the officials on tenterhooks all the time as they cannot any longer hide deficiencies in implementation of these schemes and the facts on the ground could be easily corroborated by the local people, he said.

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Bihar netas log onto social networking sites

PTI : Patna, Tue Apr 09 2013, 13:02 hrs

Politicians are increasingly using social networking sites as a tool to further their political agenda and the latest to join the bandwagon is Bihar Chief Minister Nitish Kumar.

When Kumar launched his campaign for special status for Bihar, he used social networking site Facebook to create awareness about the demand.

Not just his own account, there are at least three accounts set up by the chief minister's followers on the Facebook with 1.33 lakh supporters following him on these accounts and exchanging views about their leader.

Apart from Facebook, the Bihar chief minister has also set up a blog to publicise his political views. It has as many as 2,273 followers.

His arch rival and RJD supremo Lalu Prasad, though not a big fan of the social networking sites, also has a Facebook account set up in his name by one of his supporters and has 4,199 followers.

Kumar's aide Sanjay Jha, a former BJP MLC said the chief minister had not been able to express his views on the blog over the past two years due to hectic engagements, but will soon communicate with his supporters on another blog, christened as 'Nitishspeaks.blogpost.in'.

Besides, a website 'cm.bih.nic.in' is a platform where the chief minister's supporters can give their feedback on various public issues, he said.

Several ministers in the Nitish Kumar government like rural development minister Nitish Mishra, information technology minister Shahid Ali Khan and social welfare minister Parveen Amanullah have also joined the social networking sites and are being followed by hundreds of supporters.

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Bihar netas use social networking sites to woo youngsters