Harlem Shake
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Panaji, Feb 23: Tourism in Goa will now become a brand, thanks to social networking site Facebook.
Graduates from the Goa Institute of Management (GIM), one of the state's top business school, have developed a 'Bid & Win' Facebook contest aimed at making Brand Goa popular on social networking forums, besides giving users an opportunity to win free trips to the state, synonymous with beach tourism and nightlife.
"Social media is the future voice of Goa tourism and it's about time that we built an online community that is synonymous with Goan warmth and hospitality," Shawn Menezes, one of the students who developed it, told IANS.
The weekly Bid & Win contest and the Goa Tourism Department page has been developed by Shawn Menezes, Swapnil Chodankar, Floyd Tavares and Neha Arora - members of GIM's marketing club - as a "give back to our state by contributing and assisting in launching the social media campaign".
"Social networking was the way because more people are logged on to the internet today than ever before," said Shawn.
"They are more dependent on the internet to gather information and their networks to help sift through this information to make decisions especially in the travel industry."
In the 'Bid & Win' contest, Facebookers need to enter a unique low bid, to win the prize for the week.
The bids start from Rs.0.1 and a maximum of one bid is allowed per user.
The prizes are a holiday in one of the most sought after tourism destinations in the country like the tourism department's resorts or private resort, the Wildernest Eco-Resort, which have signed up for the scheme.
Tourism director Nikhil Dessai is extremely optimistic about the new marketing spearhead and has aimed at a million "likes" on the Facebook page by the end of the year.
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Social media first: Students take Brand Goa global
fishbat, Inc. comments on an article released on Mashable that discusses how connecting any two webpages may take as few as nineteen links.
Bohemia, NY (PRWEB) February 23, 2013
Fran Berkmans Mashable article questions the validity of the common concern that one's website might be hopelessly lost under all the other content circulating on the Internet. Berkman cites a study found in The Philosophical Transactions of the Royal Society claiming that any webpage can be navigated to from any other given webpage through no more than nineteen links.
The article notes that over 14 billion webpages currently exist on the Internet. The idea that it would only take nineteen clicks to navigate to any given site is not a new idea, says the article: Berkman points out that while the idea has been around at least since 2005, the number of clicks has not proportionally increased.
Berkman states that a Smithsonian report supports the theory that the amount of webpages and documents could theoretically grow to any number without requiring any more than nineteen clicks to get to ones destination.
Sida Li, Vice President of Internal Operations at the social media agency fishbat, Inc., comments on the benefits to having a relatively small degree of separation in a network as vast as the World Wide Web. If it is true that any user can navigate from one point or page on the Internet to another in nineteen clicks or less, that could warm up a lot of businesses to the idea of using internet marketing. With the resource discrepancy between large and small businesses, the ability to advertise online can help bridge that gap and help even out the competition. Theoretically speaking, as long as the number of links is put out there, a small business can possess a presence at least as large as any other large business.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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Scott Darrohn fishbat 855-347-4228 Email Information
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Social Media Agency, fishbat, Comments on the Close Proximity of Websites Through Networking
Beijing, Feb 24:
Professional social networking Web sites such as LinkedIn trying to tap into Chinas vast business world are finding a formidable domestic foethe ingrained system of personal connections known as guanxi.
Two leading sites, California-based LinkedIn and the French company Viadeo, are targeting networkers in the worlds most populous country, but acknowledge the challenges they face.
China has the worlds biggest online population at 564 million web users, but the history of Western Internet giants looking to establish themselves in it is littered with failures and disappointed retreats.
Google relocated its servers to Hong Kong over censorship and hacking and now has only a small share of Chinas search market, while Yahoo! has had a troubled relationship with partner Alibaba.
Groupons entry was turbulent from the start, and it closed several offices and laid off hundreds of staff just months after launch.
Business network sites face a huge extra obstacle of their own: guanxi, Chinas system of personal relationships reinforced by mutual favours which plays a vital role in conducting business and navigating a messy government bureaucracy.
Wei Wuhui, a professor at Jiaotong University in Shanghai, says that online alternatives will have a hard time supplanting its deeply embedded role.
I dont think the Chinese middle class has the same needs in terms of professional networks as people in the West, because of the concept of guanxi, he said.
In China, people do not want to meet with people they dont know. The Chinese have a culture based on relationships among family members and close friends.
Panaji, Feb 23 (IANS) Tourism in Goa will now become a brand, thanks to social networking site Facebook.
Graduates from the Goa Institute of Management (GIM), one of the state's top business school, have developed a 'Bid & Win' Facebook contest aimed at making Brand Goa popular on social networking forums, besides giving users an opportunity to win free trips to the state, synonymous with beach tourism and nightlife.
"Social media is the future voice of Goa tourism and it's about time that we built an online community that is synonymous with Goan warmth and hospitality," Shawn Menezes, one of the students who developed it, told IANS.
The weekly Bid & Win contest and the Goa Tourism Department page has been developed by Shawn Menezes, Swapnil Chodankar, Floyd Tavares and Neha Arora - members of GIM's marketing club - as a "give back to our state by contributing and assisting in launching the social media campaign".
"Social networking was the way because more people are logged on to the internet today than ever before," said Shawn.
"They are more dependent on the internet to gather information and their networks to help sift through this information to make decisions especially in the travel industry."
In the 'Bid & Win' contest, Facebookers need to enter a unique low bid, to win the prize for the week.
The bids start from Rs.0.1 and a maximum of one bid is allowed per user.
The prizes are a holiday in one of the most sought after tourism destinations in the country like the tourism department's resorts or private resort, the Wildernest Eco-Resort, which have signed up for the scheme.
Tourism director Nikhil Dessai is extremely optimistic about the new marketing spearhead and has aimed at a million "likes" on the Facebook page by the end of the year.
Read more from the original source:
Promoting 'Brand Goa' through social media