Mediaboss Marketing

Lincolns Professional Networking Group (PNG) is excited to announce its spring social, April 9th from 4:30-6:30 at Venue.

Lincoln, NE (PRWEB) April 02, 2013

Located at 70th and Pioneers, in Southeast Lincoln, Venue is one of Lincolns best restaurants and it provides a great location for the PNG spring social. Venue features a laid back atmosphere, wonderful food, an outstanding wine selection, special gluten free menu and full bar.

PNG Lincoln is a professional networking group in Lincoln, Nebraska dedicated to helping small business owners make the most of professional connections in the community. PNG strives to establish relationships with some of Lincolns most influential people and help grow business through networking, holding regular meetings, socials, and giving back to the community with fundraising and volunteer efforts, PNG is a networking group that is about relationships, the community, and making a difference. PNG strives to build a better community and demonstrate that commitment through various fundraising and community efforts such as our annual golf tournament, coat drives in the winter, fan drives in the summer and food drives throughout the year.

If youre interested in what PNG has to offer but cant make it to the social there are other ways to get involved. Visit http://www.pnglincoln.com, like PNG on Facebook or follow on twitter @PNGLincoln.

Rajeev Kumar Mostech Softwares Pvt. Ltd. 1-402-601-5483 Email Information

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Lincoln’s Professional Networking Group to Host Spring Social

April 3, 2013 by Dr. Anderson Uvie-Emegbo (anderson@gapsacademy.com @andyemegbo) 1 Comment

Dr. Anderson Uvie-Emegbo

Recently, I read an interview a newspaper had with the social media manager of a prominent brand. At the end of the interview, the impression I took away was that the manager and, by extension, the brand was unhappy with the amount of resistance they face on various social networking sites.

The views of individuals and organisations regarding social media range from apprehension, uncertainty, opportunity to risk. Whatever your view is, you probably have several examples to support your position.

It is not uncommon for an organisation to start out seeking to exploit the opportunities in social media. A couple of unsavoury experiences later and they are ready to give it all up. What frequently starts as a love relationship may soon become one of suspicion or hate. At this point, it becomes a frustrating experience for all parties the decision makers (within organisations), the marketing communications teams (responsible for managing the brands engagement on social networking platforms) as well as its customers. For some organisations (like the public institution I mentioned earlier), it may become an us versus them mentality.

This is not how the script was meant to play out. Typically, in scene one, the brand signs up on social networks. In scene two, the customer is thrilled that brand has finally adopted social media. During scene three, the honeymoon begins, as the brand and the customer appear to be getting along. Scene four reveals that cracks are beginning to emerge. These test the resolve of both parties. In scene five efforts at mending the cracks become inadequate. This is the stage for buck-passing and name-calling. More often than not, one or more of the parties reduce the amount of investments (effort, time, money, etc) they put into this relationship.

How to overcome social media resistance?

The following is an approach organisations can take to overcome the resistance people may have to the brand on social media.

Identify the root causes of resistance

Sometimes resistance to a brand on social media can be attributed to a lack of trust. Mistrust can arise from a history of failed promises or persistent service failures. The inability of a brand to bridge the promise-expectation gap may inadvertently alienate even its early advocates on social networking sites. There are brands whose turnaround time for resolving customer complaints on their social media pages is significantly faster than the time taken to resolve the same issue through their non-digital channels. This is a frequent source of disconnect as it creates varying service delivery standards for different channels owned by the same organisation. Not every customer would take to social media to resolve issues with a brand. It is up to the brand to treat every transaction with each customer with the utmost diligence it deserves irrespective of the channel the customer uses.

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Overcoming social media resistance

Vanity Fair - Wednesday 3rd April, 2013

Ever since Facebook's ballyhooed, bungled I.P.O., its share price has languished, with Wall Street asking when the social-media giant is going to grow up and make money. From confidential reports, visits to the company's sprawling campus, and interviews with its press-shy founder and C.E.O., Mark Zuckerberg, and C.O.O. Sheryl Sandberg, Kurt Eichenwald pieces together the largely ...

West Australian - Wednesday 3rd April, 2013

The West Australian Some of Australia's top companies aren't using their social media sites effectively, according to a Federal Government-funded study.Picture: Getty ...

News Channel 5 - Tuesday 2nd April, 2013

ST. LOUIS (KSDK) - The St. Louis Area Food Bank has nominated three of its partnering agencies to compete for funds on Facebook. Walmart is giving out 60 $20,000 grants to agencies that have the most votes via the social networking site. TWIGS, a free summer lunch program combating childhood hunger in southern Illinois, plans to give out 50,000 lunches this summer. TWIGS founder and ...

Star Tribune - Tuesday 2nd April, 2013

WASHINGTON - Companies can use social media outlets such as Facebook and Twitter to announce key information as long as investors have been alerted where to look, the U.S. Securities and Exchange Commission said Tuesday. The SEC clarified the disclosure guidelines in a report of an investigation involving Netflix Inc. Chief Executive Reed Hastings, who posted monthly viewership results on his ...

Associated Press - Tuesday 2nd April, 2013

Securities and Exchange Commission says companies can use social media such as Facebook and Twitter to disseminate key information just as they already do on corporate ...

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More Calcutta News

Bangalore, Apr 1 (ANI): Political parties in Karnataka have geared up and employed the use of social networking and other modern techniques to woo over voters ahead of upcoming assembly elections.

On Monday, President of Bharatiya Janata Party (BJP) for Karnataka, Prahlad Joshi explained they were seeking information from the party unit in the Gujarat, which would help in the modernisation of the state.

He further said, "As far as using the latest technologies is concerned, we are always doing that and Gujarat is the best example, we have already requested the Gujarat unit of the Bharatiya Janata Party to send the details so that we can work it out."

Though aspirants were busy campaigning for their respective parties, the IT cell of all political parties is worked relentlessly to promote these parties in social media sites like FaceBook and Twitter to reach out to maximum number of voters both in urban and rural belt of the state.

BJP also asked for suggestions from the Gujarat BJP, which has done several new experiments and got positive results by using this medium in last assembly election.

Parties are using social media and messages on mobile phones as a part of their election campaign.

The spokesperson of the regional party, Karnataka Janata Paksha, Dhananjay Kumar elaborated on the modern techniques being implemented by the party ahead of the upcoming state polls.

"The campaign this time include the usage of multimedia also, the visuals, the audio, the internet services, the face book and twitters and also the cell phones, sending sms's, audio visuals. All these kind of modern techniques are being employed by all of our candidates, even the party is putting up all information via Internet," he said.

Kumar also spoke of the importance of social networking sites elaborating on the number of voters using such sites and explained that modern technologies such as cell phones and visual media are quintessential to reach out to the voters in every corner of the state. (ANI)

Excerpt from:
Parties from south employ social networking sites to woo voters ahead of Polls

Survey found consumers are using social networking while watching TV, traveling, doing work, sitting on the toilet, partying, shopping, and even while driving.

Los Angeles, CA (PRWEB) April 02, 2013

Survey Findings: http://www.creditdonkey.com/social-media-usage-statistics.html

Are consumers glued to social networking? The CreditDonkey.com survey indicates so. When asked if they use social networking, respondents said they do it while:

Differences in gender:

"The research team at CreditDonkey.com conducted the survey primarily to see if consumers use social networking while shopping but were surprised at the number of folks who use social networking everywhere else," says Charles Tran, founder of CreditDonkey.com. "It's alarming to see over 1 in 10 respondents using social networking while driving, considering the well-publicized dangers of distracted driving."

For more survey findings, visit http://www.creditdonkey.com/social-media-usage-statistics.html

CreditDonkey.com surveyed 1,250 Americans, age 18 and over between February 19, 2013, and March 6, 2013, on their use of technology.

CreditDonkey.com provides information on the credit issues, news, and trends facing American consumers through proprietary market research and analysis. Visit our newsroom at http://www.creditdonkey.com/news.html to stay informed with credit card news, deals, reviews, and tips from CreditDonkey.com.

Charles Tran CreditDonkey (866) 586-2488 7024 Email Information

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Survey: Social Media - Nearly Half Use Social Networking on the Toilet or While Drunk, Says New CreditDonkey.com Survey