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Caroline Ng | June 7, 2013
Singapore companies are finally taking the reins of social collaboration, switching from consumer services to enterprise class technologies, according to a global survey by Avande.
Kevin Wo, vice president of Avande Singapore
While Singapore businesses (87 percent) have exceeded the global average (77 percent) in using social networking, many are using consumer services with little benefit to the company, according to a survey released by Avande yesterday.
The survey is based on 4000 end-users and 1000 business and IT decision makers in 22 countries.
The false sense of accomplishment sweeping Singapore businesses is set to change in the next 12 months as the survey has found that 96 percent of businesses intend to adopt enterprise social collaboration.
Kevin Wo, vice president of Avande Singapore, said Singapore businesses will need to invest in the untapped opportunities of enterprise social collaboration to reap its benefits.
"Consumer-driven social collaboration technologies lack meaningful enterprise collaboration capabilities such as security and data privacy, online document storage, sharing and editing, and integration with enterprise communications systems," he said.
Consumer-enterprise disconnectAlthough social networking has breathed new life into collaboration, there is still a distinction between the capabilities in consumer social networks and what is needed in enterprise social collaboration.
Consumer driven social technologies often fall short of key capabilities, including document management and data security, a business need to effectively collaborate.
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Singapore to breed enterprise social collaboration in the next 12 months: Avande