Mediaboss Marketing

A new report from Nielsen examines a fast-evolving segment of the media landscape: viewing on smartphones and tablets.

Consumers are taking advantage of their portable devices to watch videos, access news and information, check sports, engage in social networking and shop. The time devoted to social networking dwarfs that of streaming video or accessing sports, Nielsen found in its cross-platform report for June.

Smartphone users spent 9 hours and 6 minutes a month on social networks -- say, posting status updates on Facebook, tweeting their thoughts to followers on Twitter or checking-in on Foursquare. Apple iPad users devoted 3 hours and 41 minutes a month to social networks.

PHOTOS: Hollywood Backlot moments

By comparison, smartphone users spent about 1 hour and 15 minutes a month streaming video on the device, and around 1 hour and 11 minutes engaged in sports, Nielsen reported. IPad users invested more time watching video on the device's larger screen -- about 1 hour and 48 minutes a month, (with 50 minutes on sports), Nielsen found.

Peak usage of these mobile devices coincides with TV's prime time: with iPad app usage cresting at 9 p.m., Nielsen found.

Time invested in mobile apps surpasses usage of the mobile Web on smartphones and tablets.

Nielsen found smartphone users spent about 87% of their "app/Web" time engaged in mobile apps, with just 13% of that time on the Web, the researchers found. The same trend is true of iPad users, who spent 76% of their time using mobile apps, according to Nielsen.

U.S. viewers seemed to find more time for entertainment in the first quarter of the year: TV viewing rose, compared with the same time a year earlier, as did the amount of time-shifted TV viewing of previously recorded programs, and viewing of video via the Internet and on a mobile phone.

Only the time spent using a game console fell in the first three months of the year, Nielsen found.

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Nielsen study: Social networking dominates smartphone, tablet use

PARIS, June 11, 2013 /PRNewswire/ --

Is Yosee on its way to becoming the trendiest new social networking app?

Social-Local-Mobile (SoLoMo) apps are all the rage these days, thanks to the booming market of smartphones and mobile web.

Yosee

provides the simple answer to the perennial question: Where do all the cool people hang out?

Are you looking for the best restaurants, bars or gyms? Are you one of those people who's been led to a place based on a friend's recommendation, only to realise that it wasn't at all what you were hoping for? How many texts did you send and how many calls did you make to your friends to find out if a particular bar was worth going to? Yosee is the app that will provide the answers you have been waiting for. Simply check the Yosee community's feedback in real time to get an idea of a place from the people who are currently there. Disastrous parties and empty venues are no longer your problem thanks to the real-time feed updated by other Yosee users.

Users can even add comments to their ratings of venues, but without men seeing ladies' comments and vice-versa.

Social + Local + Mobile (SoLoMo): A booming market

Following skyrocketing smartphones sales, it is now the mobile web market's turn to shine, as more than 40 billion applications have been downloaded through the App Store alone.

Thanks to built-in GPS, mobiles are becoming the perfect tools to navigate urban spaces (geolocalisation) while staying connected to your social group. "Mobiles are becoming the global remote control of our opinions and thoughts. Yosee connects us to the web and our friends in real time, following, thus, the footsteps of successful start-ups such as Snapchat or Kik," said Pascal Mercier, Founder & Partner at Global Equities Corporate Finance.

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Yosee: The New Mobile Social Network Coming to France!

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