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Washington, Sept. 4 (ANI): A recent study has found that teenagers who see their friends' smoking and drinking alcohol in photographs posted on social media networks like Facebook and MySpace are likely to get influenced and indulge in such a behavior themselves.

The study conducted by the University of Southern California (USC) found that the size of one's online network of friends was not significantly associated with risky behavior but their exposure to friends' online pictures of partying or drinking was significantly associated with both smoking and alcohol use.

Teens whose close friends did not drink alcohol were more likely to be affected by increasing exposure to risky online pictures

The study's principal investigator Thomas W. Valente said it is the first study to apply social network analysis methods to examine how teenagers' activities on online social networking sites influence their smoking and alcohol use.

The survey was conducted on 1,563 10th-grade students in Los Angeles County about their online and offline friendship networks and the frequency of their social media use, smoking and alcohol consumption.

Co-researcher Grace C. Huang said that the evidence suggests that friends' online behaviors are a viable source of peer influence adding that 95 percent of 12 to 17 year olds in the United States access the Internet every day, and 80 percent of those youth use online social networking sites to communicate.

It was found that while Facebook use did not seem to affect smoking or drinking, higher levels of Myspace use was associated with higher levels of drinking. (ANI)

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Social media activities of friends influence risky behaviour among teens: Study

23 hours ago Sep. 3, 2013 - 4:36 AM PDT

Quantia, an online community for doctors and the healthcare companies that want to market to them, has $10 million more in the bank. On Tuesday, the company said it had raised $7.5 million from Safeguard Scientifics in a $10 million Series B round. Currentinvestors, including Fuse Capital, contributed the remaining $2.5 million. The round follows $12 million raised in October and will be used for sales and marketing, the company said.

As doctors schedules become ever tighter, leaving less time for pharmaceutical sales reps and others peddling healthcare products and services, Quantia claims its site QuantiaMD gives doctors a place to engage with peers, while giving clients an effective environment for marketing. The service is free to doctors but charges other companies interested in building a presence on the site.

For doctors, a site like Quantia offers a private and secure place to tap the wisdom of peers and thats becoming increasingly attractive to physicians concerned about an uptick in government scrutiny surrounding digital health information. But its hardly the only site that offers peer-to-peer networking for medical professionals.

Doximity, a LinkedIn for doctors, provides physicians a free site for collaboration while earning revenue by charging clients who want to recruit doctors and find medical experts. And Sermo, which was acquired last year by health intelligence company WorldOne, also provides a peer forum for doctors while charging other companies to conduct online focus groups and surveys among its community. In addition to the funding, Quantia said it had surpassed 200,000 members, a benchmark similarly exceeded by Doximity last month.

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QuantiaMD snags $10M for social networking site for doctors

ANCHORAGE - It's not Facebook and it's not LinkdIn. Lance Ahern said Nextdoor.com is a nice compromise between the social networking sites he already uses. "It's really about the neighborhood and interests in common we share around here," he said, as he demonstrated the website at his Hillside home. Ahern rents in the neighborhood on the outskirts of Anchorage. He said he might not personally know a lot of his neighbors, but the online network helps them stay connected when there's something the people living nearby need to know about.

On the site's message board for the neighborhood named Valli Vue, there are posts about bears and mailbox vandalism. When Ahern's neighbor's home caught on fire earlier this summer, responders knocked on Ahern's door to let him know. He passed that information on over Nextdoor.com. He said, "I just sent out the message and a bunch of people found out about it through this."

Ahern was the first person in his neighborhood to sign up. He let the neighbors he already knew know about it. The site also has a free postcard service so he could get in touch with them over mail.

In Anchorage, the site would have been useful while police conducted a manhunt on Dowling Road a few weeks ago. A police helicopter landed on the street. The neighborhood was blocked by police cars, but many people right near the action didn't know what was going on until hours later. A social network like Nextdoor.com would have proved useful. Police say during an emergency situation, they don't always have time to let people know.

Ahern said utilizing the free service is a way for neighbors to take care of themselves, "rather than wait for the city to do something."

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Hillside neighborhood uses social networking site to communicate

IRVINE, CA, Sept. 3, 2013 (GLOBE NEWSWIRE) -- Focus on Social: A Rising Trend

One of the hottest career trends for today's young marketing major is the often-underappreciated yet up-and-coming role of business social media strategist. Today's organizations are recognizing the need to bring a new crop of bright, energetic young marketers on board to handle their social media campaigns. Why? Because busy business owners and managers understand that they need to infuse their marketing efforts with fresh, bold, workable ideas.

The sharpest businesspeople instinctively know they need to embrace the fiercely innovative approach that technically savvy digital natives bring to the table. They understand that the boundless enthusiasm, straight-ahead passion, and out-of-the-box thinking they need for designing a creative--and successful--social media strategy will most likely come from today's perpetually digitally connected marketing grad. By pumping this "new blood" into their organizations to maximize the effectiveness of their social media campaigns, smart business leaders are telling the world that social media are both the heart and the future of marketing.

According to Target Marketing Magazine, the four top media for direct marketing in 2013 [http://www.targetmarketingmag.com/article/target-marketings-seventh-annual-media-usage-forecast-2013/2] include e-mail, search (SEO/SEM), social media, and direct mail.

The survey also covers plans for social media spending [http://www.targetmarketingmag.com/article/target-marketings-seventh-annual-media-usage-forecast-2013/2] and indicates that 57 percent of responding business owners' marketing plans included increased social media spending in 2013. A negligible 3.3 percent planned to decrease social media engagement, while 28.5 percent planned to keep it the same. Essentially, these survey results demonstrate that an overwhelming majority (85.5 percent) of businesses surveyed planned to either maintain or increase their social media budgets in 2013. Another interesting indicator the survey reveals about the popularity of social media for business is the relatively insignificant segment of polled businesses that were not using social media for marketing: just 11.2 percent.

Bright Social Media Career Outlook

The simple fact is that the role of social media in marketing is expanding. Online networking is grabbing a consistently increasing portion of the average company's budget and gaining ever greater significance in the company's marketing mix. The business leaders who are savvy enough to create a plan that lets talent and training intersect with opportunity will be the ones who come out ahead--and so will the social media specialists they hire to implement their plans.

This steady upward trend in social media advertising [http://www.marketingtechblog.com/social-ad-spending-forecast/] is good news for today's marketing major and promises a bright future for the savvy social media strategist who has the theoretical skills and practical "chops" to step in and make things happen for the company.

The field of public relations simply isn't what it used to be--thanks not only to the Internet but also to social media. With life getting faster and more dizzyingly complex every day and businesspeople growing busier and busier by the minute, opportunities for social media campaign management positions will continue to increase. There's never been a more exciting time for a new crop of sharp young marketing experts to step up and take the lead.

The Power of Mobile Social Seals the Deal

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Social Marketing: Career Wave of the Future