Mediaboss Marketing

ANCHORAGE - It's not Facebook and it's not LinkdIn. Lance Ahern said Nextdoor.com is a nice compromise between the social networking sites he already uses. "It's really about the neighborhood and interests in common we share around here," he said, as he demonstrated the website at his Hillside home. Ahern rents in the neighborhood on the outskirts of Anchorage. He said he might not personally know a lot of his neighbors, but the online network helps them stay connected when there's something the people living nearby need to know about.

On the site's message board for the neighborhood named Valli Vue, there are posts about bears and mailbox vandalism. When Ahern's neighbor's home caught on fire earlier this summer, responders knocked on Ahern's door to let him know. He passed that information on over Nextdoor.com. He said, "I just sent out the message and a bunch of people found out about it through this."

Ahern was the first person in his neighborhood to sign up. He let the neighbors he already knew know about it. The site also has a free postcard service so he could get in touch with them over mail.

In Anchorage, the site would have been useful while police conducted a manhunt on Dowling Road a few weeks ago. A police helicopter landed on the street. The neighborhood was blocked by police cars, but many people right near the action didn't know what was going on until hours later. A social network like Nextdoor.com would have proved useful. Police say during an emergency situation, they don't always have time to let people know.

Ahern said utilizing the free service is a way for neighbors to take care of themselves, "rather than wait for the city to do something."

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Hillside neighborhood uses social networking site to communicate

IRVINE, CA, Sept. 3, 2013 (GLOBE NEWSWIRE) -- Focus on Social: A Rising Trend

One of the hottest career trends for today's young marketing major is the often-underappreciated yet up-and-coming role of business social media strategist. Today's organizations are recognizing the need to bring a new crop of bright, energetic young marketers on board to handle their social media campaigns. Why? Because busy business owners and managers understand that they need to infuse their marketing efforts with fresh, bold, workable ideas.

The sharpest businesspeople instinctively know they need to embrace the fiercely innovative approach that technically savvy digital natives bring to the table. They understand that the boundless enthusiasm, straight-ahead passion, and out-of-the-box thinking they need for designing a creative--and successful--social media strategy will most likely come from today's perpetually digitally connected marketing grad. By pumping this "new blood" into their organizations to maximize the effectiveness of their social media campaigns, smart business leaders are telling the world that social media are both the heart and the future of marketing.

According to Target Marketing Magazine, the four top media for direct marketing in 2013 [http://www.targetmarketingmag.com/article/target-marketings-seventh-annual-media-usage-forecast-2013/2] include e-mail, search (SEO/SEM), social media, and direct mail.

The survey also covers plans for social media spending [http://www.targetmarketingmag.com/article/target-marketings-seventh-annual-media-usage-forecast-2013/2] and indicates that 57 percent of responding business owners' marketing plans included increased social media spending in 2013. A negligible 3.3 percent planned to decrease social media engagement, while 28.5 percent planned to keep it the same. Essentially, these survey results demonstrate that an overwhelming majority (85.5 percent) of businesses surveyed planned to either maintain or increase their social media budgets in 2013. Another interesting indicator the survey reveals about the popularity of social media for business is the relatively insignificant segment of polled businesses that were not using social media for marketing: just 11.2 percent.

Bright Social Media Career Outlook

The simple fact is that the role of social media in marketing is expanding. Online networking is grabbing a consistently increasing portion of the average company's budget and gaining ever greater significance in the company's marketing mix. The business leaders who are savvy enough to create a plan that lets talent and training intersect with opportunity will be the ones who come out ahead--and so will the social media specialists they hire to implement their plans.

This steady upward trend in social media advertising [http://www.marketingtechblog.com/social-ad-spending-forecast/] is good news for today's marketing major and promises a bright future for the savvy social media strategist who has the theoretical skills and practical "chops" to step in and make things happen for the company.

The field of public relations simply isn't what it used to be--thanks not only to the Internet but also to social media. With life getting faster and more dizzyingly complex every day and businesspeople growing busier and busier by the minute, opportunities for social media campaign management positions will continue to increase. There's never been a more exciting time for a new crop of sharp young marketing experts to step up and take the lead.

The Power of Mobile Social Seals the Deal

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Social Marketing: Career Wave of the Future

Over 50 percent of of British social media users admit to augmenting their online identity to attract the opposite sex, from Photoshopping images of themselves, to exaggerating details such as age, weight, height, occupation and reasons for their last break-up.

A quarter even admitted to using social networking sites to pretend to be someone else, with as many as 20 per cent going as far as to create a fully-functional fake profile.

The research also revealed that 90 per cent of social media users have accepted invitations to connect from complete strangers, showing the UK to be a nation of Digital Daredevils.

Attractiveness was unsurprisingly the number one reason that a stranger was accepted as a friend via social media, featuring ahead of having friends or interests in common when choosing to press the accept button.

Nearly half of those who accepted a stranger online went on to meet them in person, with as many as 12 per cent going on to have a sexual encounter.

Most of us dream about being added by a Mila Kunis or David Beckham look-a-like online, whilst dreamy eyes, a killer smile and a decent bum all get our pulses racing when we look at a social media profile we dont know. But do we really know who is on the other side of the profile?" said MTV spokesperson Jo Bacon.

These statistics have provided some amazing figures, showing social media users up and down the country would be more than happy to connect, form a relationship and even consider sex with someone they dont know, especially if they find their profile attractive."

The research comes as MTV launches the second season of Catfish, a TV series that seeks to discover and unmask the real people behind fake social media profiles.

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What makes the perfect social media profile?

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A Blueprint for Using Social Media for Business Success

Aishwarya Rai May Join Social Networking Sites - TV5
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Aishwarya Rai May Join Social Networking Sites - TV5 - Video