Amway discusses social media management with Vitrue - We have our social media business counsel that takes a look at all of our initiatives from a strategic standpoint. Underneath that, we have participation from our public relations group which manages our editorial teams who are then also our community managers
Link:
Vitrue Social Marketing Minute - Social Media Management from Amway (Ep 7)
Great keynote Speach at the DMA Event in Boston, 2An insider´s view of real-time customer engagement". Thank you, DMA!
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DMA 2011: Grady Burnett, VP Global Sales
Intel discusses social media team with Vitrue - We have a hub and spokes model.
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Vitrue Social Marketing Minute - Social Media Team from Intel (Ep 5)
Social Media Objectives from Bullfrog Media - What a client thinks is there goal oftentimes is not their actual goal. A client might say I want a certain number or followers or fans, but their real goal after digging deeper is to move product. You can have a million followers of very low quality or 50 very loyal followers who have large networks of their own.
Read more:
Vitrue Social Marketing Minute - Social Media Objectives from Bullfrog Media (Ep 1)
MARCOM Professional Development Annual Forum 2010 session Social Marketing Health Campaign Case Studies: H1N1 with Sue Ronald of Public Health Agency of Canada and Saskatchewan in motion with Cathie Kryzanowski sampler video presented on June 10 at the Hilton Lac-Leamy. This video is for sale at http://www.web-insight.ca Visit http://www.marcom.ca for more information about MARCOM.
The rest is here:
MARCOM2010: Social Marketing Health Campaigns Case Studies-sampler.mov