Mediaboss Marketing

From: Nicole Urken Sent: Monday, June 04, 2012 8:28 AM To: James Cramer Subject: CRM-Buddy Media

Salesforce.com Signs Agreement to Acquire Buddy Media

From: James Cramer Sent: Monday, June 04, 2012 8:36 AM To: Nicole Urken Subject: RE: CRM-Buddy Media

Bad for Millennial Media and ExactTarget

From: Nicole Urken Sent: Wednesday, June 06, 2012 6:27 PM To: James Cramer Subject: RE: CRM-Buddy Media

With the emerging names like Millennial Media & ExactTarget, could recommend buying a basket to diversify/mitigate risk. On other hand, CRM has a rich P/E but growing quickly and has established market presence which makes it less risky way to play emerging social marketing trends despite steep valuation

Unclear if any of the emerging players will be able to succeed. They all have to cannibalize each other to grow. CRM strong but hard as a Mad Money rec up here given it is so richly valued thats the problem

When it comes to the internet, we know the world is changing faster than ever before with a focus in particular, of course, on monetization of ads as marketing shifts from analog to digital (online and mobile). As we know, theres been much attention on the social media names (with Facebook

However, given the slew of new names that are plays on this important trend, it can be confusing to keep track of them. Right now, many of these new companies have different focus areas. For example, ExactTarget

We see this whenever we see a slew of new companies enter a new market. For example, in the 2005 to 2007 period, we saw a number of Human Resources companies came publicincluding Success Factors (recently acquired by SAP), Taleo (recently acquired by Oracle), and Kenexa

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Views on New Social Media Marketing Names

Shoutlets garners $15 million and Unified secures $14 million.

Despite Facebooks middling stock price, venture capital firms continue to invest in social marketing.

Social media management platform vendor Shoutlet Inc. announced it has raised $15 million in Series C funding from venture capital firm FTV Capital. The round brings Shoutlets total funding to $24.2 million in outside investment.

Shoutlets technology helps clients, including online retailers, create content and monitor and measure their impact in such online social forums as Facebook, Twitter and YouTube. The vendor plans to use the funding to finance product development and add staff in all three of its account management and technical support offices.

Shoutlets focus is on helping marketers handle their social media strategies in-house. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model, says Shoutlet CEO Jason Weaver. This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management." The vendors clients include Canon, Nokia and Wrangler.

Social marketing technology firm Unified also announced a funding round. The company says it has raised $14 million in financing that it plans to use to invest in technology and add staff.

The vendor, whose clients include companies such as Microsoft that sell directly to consumers as well as agencies like Omnicom, helps marketers automate processes for posting on social networks such as Facebook, Twitter, StumbleUpon and YouTube. It also offers tools to measure the spread of posts during social media campaigns and quantify a return on investment for the dollars marketers spend.

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Two social marketing agencies raise funds

07-06-2012 12:55 Local Social Marketing Experts, Focused on Local Search, Social Media, and Video Marketing for Local Businesses. Titaneer: Engineering The Titans Of The Web.

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Titaneer Local Social Marketing Thank You Video - Video

SAN FRANCISCO--(BUSINESS WIRE)--

Extole (www.extole.com), the leading Consumer-to-Consumer (C2C) Social Marketing Platform, saw exponential sales and revenue growth in its first fiscal quarter of 2012, making it the best quarter in the companys history. During this period, the company added 40 new premium brands as customers including T-Mobile, Travel Channel, Jack Donnelly, My Alarm Center and Cloud9.

This announcement follows an explosive period of growth for Extole. Extole closed 2011 with a year-over-year revenue increase of 400 percent and over 200 customers, increasing the customer base by three times over the previous year. The continued momentum validates Extole as a leader in the social marketing space, by providing companies a solution to launch social referral programs and promotions that drive measurable ROI.

Extoles 40 new customer wins join existing brands such as Redbox, Vistaprint, Shutterfly, Kate Spade New York, New York Times and SkyMall. With Extole, these brands can tap into the power of their customer advocates to cultivate word of mouth (WOM) at scale, amplify awareness and acquire new high value customers, while gaining insight into their customer base and advocates.

We have high expectations for what Extole is going to be able to do as a part of our demand generation program, said Tracy Eiler, CMO, Cloud9. What is more powerful than a referral from a trusted friend or colleague? The fact that Extole is going to enable us to harness that power is really exciting. This is really next-level marketing.

Key highlights from Extoles record Q1 2012, ending April 30, include:

Marketers are realizing a fundament shift in social marketing. It is more than just a brand-focused approach of building brand pages and driving likes and fans, its about harnessing the power of customer advocates to get them spreading the word about your brand, said Brad Klaus, Founder and CEO of Extole. The opportunity is for brands to tap into consumer advocacy across all touch points, including their corporate websites where engagement is highest, and drive word of mouth at scale over social networks and the Facebook Open Graph to produce measurable marketing results.

About Extole

Extole is the leading Consumer-to-Consumer (C2C) Social Marketing Platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, and analytics, brands can drive advocacy, amplify awareness and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Vistaprint, Shutterfly, Kate Spade New York, J. Hilburn, New York Times and SkyMall.

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Extole Closes Record Quarter; Sees Exponential Sales and Revenue Growth

07-06-2012 12:19 Local Social Marketing Experts, Focused on Local Search, Social Media, and Video Marketing for Local Businesses. Titaneer: Engineering The Titans Of The Web.

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Titaneer Local Social Marketing Video - Video