Mediaboss Marketing

20-03-2012 15:46 Collaborate, Network & Learn: Social Marketing Summit by Dominion Enterprises. Press Releases: Melissa James from Business Wire.

See the original post:
Collaborate, Network

San FranciscoAon Corp. and CenturyLink Business were social media marketing headliners at BtoB's third annual Social Media Marketing Awards, held here today as part of the BtoB Digital Edge Live conference. Both topped their categories in People's Choice Awards balloting as the top b2b social media marketing programs of the year, joining a lineup of award winners in a variety of social media segments.

Aon took honors in the tech company category for its Pass It On program. Its mandateto find a way to share knowledge and create a sense of common purpose that transcended geographic and cultural boundariesled to a contest challenging employee teams in three regions to compete on their knowledge, creativity and teamwork, then share the best results with customers and prospects.

Teams earned points for such actions as answering a daily question, uploading Aon-related videos and photos, and sharing details of local events with a scoreboard, AonPassItOn.com, keeping track of their progress.

Uptake has been high, with more than 400,000 questions answered in the first three months. Engagement with external audiences is also up dramatically on Facebook, Twitter and the host website.

CenturyLink Business won its People's Choice award in the nontech company category for its Ultimate Problem Solver program. Knowing that its technology-oriented customers enjoy challenges and puzzles, the company created an interactive, 50-stage trivia game that rewarded players who worked through a series of increasingly challenging clues.

UltimateProblemSolver.com presented players with puzzles they must solve to unlock passwords that lead them to the next level in the game. Some answers involve Web research or digging through CenturyLink marketing material. Players were encouraged to interact and share their experiences.

Over an eight-month period, almost 90,000 people played the game and 46,000 registered on the site, giving CenturyLink a valuable well of leads. About 17,000 players answered all 50 questions.

Other People's Choice finalists included Corning Inc. for its A Day Made of Glass social campaign; Hobart Corp., for Get Back to Scratch; IBM, for Information on Demand; and Ultimate Software, for LinkedIn Engagement Initiative.

Visit BtoBonline.com for a full listing of the companies honored during BtoB's Social Media Marketing Awards.

Here is the original post:
'BtoB's' Social Media Marketing Awards: Aon, CenturyLink grab People's Choice honors

19-03-2012 16:40 http://www.socialbytes.com Social Bytz 2500 Ebenezer, Rock Hill, SC 29732 888-681-9059 Social Marketing Harness the Power of Social Media You're probably using social media to keep in touch with your family and friends, did you know that you can use social media as part of your companies marketing plan? Let us show you the benefits of using social media as part of your marketing plan. Topic Social Marketing

View original post here:
Social Marketing | Rock Hill, SC - Video

SALT LAKE CITY -- Adobe Systems (Nasdaq:ADBE) has today introduced Adobe Social, a new product to simplify social marketing for digital media professionals.

Adobe announced the product at its Adobe Digital Marketing Summit 2012 here. The new product is part of the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results.

Adobe is giving those with social marketing responsibilities digital marketers, community managers, customer service, public relations, ad buyers, analysts, and others a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and does so in the context of all other digital marketing efforts, the company said.

The sheer scale of word-of-mouth that can be accomplished on social media can become a powerful boost or tragic descent for any company and is best managed if a companys social marketers are in lock-step, said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe, in a statement. Adobe Social brings to social marketing the control and accountability expected across other digital channels. The ultimate aim is to help social media as a marketing channel mature and prove its worth alongside other digital marketing investments.

Adobe Social builds on the social media management technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe SocialAnalytics. Adobe Social will expand this year with additional social marketing features as well as integrations with other products within the Adobe Digital Marketing Suite.

With Adobe Social, digital marketers can now accomplish the following with a single product:

Streamline and centralize publishing across social platforms

Automate targeting and personalization of content and experiences in social applications and across social platforms

Seamlessly integrate Sponsored Story ad creation within the publishing workflow to maximize the reach of important content and campaigns

Monitor and moderate conversations both within your communities and anywhere it happens on the social web

See original here:
Adobe Simplifies Social Marketing With New Adobe Social Offering

GUEST AUTHOR BLOG: How social influence marketing is about to change your business by Mark W. Schaefer author of "Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing."

Source: McGraw-Hill

The latest trend is not being set by advertising executives, creative teams, or marketing wizards. Its emerging from the powerful and passionate voices of consumers, and the companies that are finding and measuring their ability to create buzz.

Influence has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now.

People creating content on blogs, Facebook and Twitter is an action. Having a link clicked, or a message tweeted, is an effect. Finally, there is something to measure in this field. In fact there are billions of actions and effects to measure and compare every day!

In the online world, the ability to move an idea or opinion through an engaged online network creates influence. To the extent a company can measure content moving through this system, we would be able to quantify one sliver of influence.

And that is historically important. Influence has been democratized.

Some of the biggest and brightest marketers and brands like Disney

Mark W. SchaeferAuthor, "Return On Influence"

Essentially, this is creating an entirely new marketing channel to complement traditional methods. And it's cost-effective too. Early results from case studies show the cost per impression is as good, or better, than paid advertising and it is ORGANIC since it is being generated by people who already love the brands.

Read the original post:
Social Influence Marketing is About to Change Your Business: Author of 'Return On Influence'