Mediaboss Marketing

Kristina: What does Zuberance do for brands?

Rob Fuggetta, CEO, Zuberance: Zuberance is the leading Brand Advocate Platform company. We provide a unique Brand Advocate Platform that makes it easy for retailers and online brands to systematically and continually identify and energize their authentic Brand Advocates. This is enabling retailers and online brands to increase conversion rates and sales, generate referral traffic, and slash customer acquisition costs. For example, Ancestry.com - a Zuberance customer - generated over 8,000 highly positive recommendations from its Advocates in only about three months. Ancestry.com Advocates shared these recommendations with their Facebook friends and Twitter followers, enabling Ancestry.com to reach millions of prospects with trusted, relevant advice.

Kristina: Social media has exploded over the past 18 months; how important is the social space for retailers and online brands?

Rob: Social media is incredibly important for retailers and online brands. As everyone knows, social media has empowered and amplified consumers. A single post by a consumer can reach 10,000 people if it's passed along only three times, according to Facebook. Ninety-four percent of consumers trust peer recommendations but only 24 percent trust ads, Nielsen says. That's why it's critically important that brands to find their highly-satisfied customers (which we call "Brand Advocates") and empower them to tell your brand story and help sell your products.

Kristina: How can a brand tell the difference between a sometime-shopper and a true brand advocate?

Rob: At Zuberance, we help companies identify their Brand Advocates by asking the "Ultimate Question" for customer loyalty: "On a scale of 0 to 10, how likely are you to recommend this brand or product to a friend?" Customers who answer 9 or 10 are considered Brand Advocates. We then give Brand Advocates online applications that make it easy for them to recommend the brand or product plus share promotional offers and content with their friends. Via Zuberance's Advocate Analytics, we can determine whether Advocates are actually recommending the brand, how often, and what the results of these recommendations are (in-bound clicks, referrals, sales, etc.)

More from Rob and Zuberance tomorrow - including his advice for engaging brand advocates.

Tags: WOM advertising, Zuberance, social ads, social marketing, social marketing tips, social presence

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How Zuberance is helping social brands

Houston, TX (PRWEB) August 26, 2012

Winnie Hart is launching a series of blogs called Twins Know which will give a fresh perspective on the elements of social media marketing. Winnie and identical twin sister, Lorrie Lee, will be contributors. The first offering is titled Twins Know: The Importance of Being Unique Online. The articles will share insights from the singular world of twinhood and apply them to elements of online marketing. http://blogs.imediaconnection.com/blog/2012/07/31/twins-know-the-importance-of-being-unique-online/?imcid=nav#%23

TwinEngine, Powered by The H Agency, is an award-winning, strategic marketing and creative agency that specializes in Social Media Marketing.

Winnie Brignac Hart, right engine creativity, and Lorrie Brignac Lee, left engine analytics, bring 20+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward thinking online and social marketing solutions.

TwinEngine, Powered by The H Agency Where Social Takes Flight. http://www.twinengine.com

Contact Information: Winnie Hart Winnie(at)twinengine(dot)com http://www.twinengine.com 504-522-6300

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TwinEngine, Powered by The H Agency, Launches “Twins Know” Blog Series

CALGARY, ALBERTA--(Marketwire -08/20/12)- The Calgary Social Media Breakfast (SMBYYC) is pleased to announce Jaime Stein as this month's guest speaker.

The topic for the August SMBYYC is:

Are you ready for a post-social marketing world?

Lay of the marketing land is changing. "Social media" and its derivative terms have long flooded the Internet, business meetings, traditional media and everyday marketing conversations. Not that long ago, it may have provided a competitive advantage for the forward thinkers, but the current state of affairs raises some serious questions about its application, ROI and effectiveness.

Join us for a discussion about "Where do we go from here?" with Ernest Barbaric, a veteran digital marketing strategist. He will share his observations and predictions about what's next for the marketing industry and how best to prepare for a post-social marketing world.

Ernest Barbaric will then answer your questions in an interactive Q&A.

Seating is limited. Please RSVP at http://www.amiando.com/smbyyc31

About the Event

When: Friday, August 24, 8:30 a.m. - 10:30 a.m. (i)presentation will begin at 9:05 am

Where: Melrose Cafe & Bar

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Social Media Breakfast Calgary #31, 8:30 am - 10:30am, Friday, August 24, 2012, Melrose Café & Bar

SACRAMENTO, Calif.--(BUSINESS WIRE)--

StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has released its new Email +Video widget, offering businesses the ability to more easily and effectively engage viewers with video, while sharing them with larger audiences.

Video dramatically increases conversion rates, and our new video widget lets businesses tap into that power more easily than ever before, said Dan Forootan, president of StreamSend Email Marketing. This widget adds a host of new features that not only build profitable relationships with customers, they create more new, trackable relationships as these video messages are shared with interested prospects.

StreamSends new video widget features include:

As always, StreamSends Email +Video differs from many other offerings by having the video play directly within the email, without sending the viewer outside of the email message to click a link and pursue the video at another location -- leaving the email, and the relationship, behind.

And since viewers will watch your video within the email you send them, all of their behavior stats on what they clicked, how often and much more -- will be available and trackable, letting businesses fine-tune future messages according to their likes and dislikes, building response rates while increasing the value of their email messages to customers and prospects.

Learn how to reach more viewers with StreamSend Share at http://www.streamsend.com/lp_getsocial.htm

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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Businesses Use StreamSend to Engage More Customers with Video

ATLANTA, Aug. 13, 2012 /PRNewswire/ --PictureU Promotions, Inc., an Atlanta-based experiential and social marketing company, announced today that it has filed an 11-count civil complaint and action in the Superior Court of Cobb County, State of Georgia, against defendants Charles Louis Jones, Preston Carter, Daniel Scott Sheppard and Mozeus, Inc.

PictureU, a 14-year-old experiential and social marketing technology firm with blue-chip clients like Coca-Cola, Budweiser and Chevy, has worked with hundreds of event marketing agencies and well-known brands all over the United States and internationally since inception. Its proprietary experiential marketing technology and services have brought millions of smiles to consumers and bottom-line results to its clients at prominent sporting events, concerts, trade-shows, national marketing tours, fairs, festivals, and countless other events.

The complaint alleges that the defendants, while still employed with PictureU, conspired to create MoZeus, Inc., a business that directly competes with PictureU. The defendants' actions were detrimental to PictureU and in essence, an attempt to destroy the company from within. The complaint alleges that there were acts of stealing clients, stealing property, stealing trade secrets, destroying property and computer records, misusing property and trade secrets, sabotage, and other malicious behavior, all of which is actionable in a court of law.

The complaint specifically details a pattern of actionable conduct, on the part of the defendants, that took place over more than a year. The suit says the defendants committed fraud, breach of fiduciary duty, misappropriation, tortious interference, breach of contract and conspiracy. The complaint also seeks punitive damages, attorneys' fees and litigation expenses.

"The defendants and their company, Mozeus, have done a great disservice to our industry, our clients and the hard-working people at PictureU," stated Walt Geer, President of PictureU. "We have a very open culture here and we treated those guys like family. To think that all along they were secretly conspiring to destroy us... I'm all for the American dream but there's a right way and a wrong way to do things."

"I am grateful to our people and the terrific clients we have. We have not only overcome the defendants' acts, but are thriving again today," concluded Geer.

Business is continuing as usual at PictureU during the lawsuit. The company is experiencing double-digit growth and looks forward to serving its existing blue-chip clients and growing its client list to include many more in the future.

ABOUT PICTUREU

PictureU is a 14-year-old national provider of imaging technology-based marketing and data capture solutions in the experiential and social marketing space. The company enables 1:1 consumer interactions at live events on behalf of brands that wish to create a positive brand experience, capture valuable consumer data, and enhance their social media marketing campaigns.

The company's mobile smart-device technology creates real-time interactions, integrates with FaceBook and Twitter, and provides measurable results. They take live marketing viral via consumers' own social networks thus extending brand reach and loyalty. In 2012, the company will engage with millions of consumers at thousands of events nationwide on behalf of global brands such as GEICO, Chevy, Budweiser, and Coca Cola at NASCAR races, pro sports arenas and stadiums, concert tours, fairs, festivals, rodeos, and pro golf tournaments.

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PictureU Promotions Inc. Sues Mozeus Inc. and its Founders for Fraud, Conspiracy, and Other Tortious Acts