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NEW YORK, NEW YORK--(Marketwire -05/31/12)- Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy.

Social media has had an enormous impact on some of the most fundamental assumptions of business practice. The relationship between a business and their consumers has changed completely - and irrevocably.

The great levelling of the playing field that social media has engendered has led to plenty of corporate opportunity - initially around digital marketing - but also very real risks.

The New York Corporate Social Media Summit is a third time event devoted to investigating these risks and opportunities, and social business more broadly. It's a conference designed exclusively for a corporate audience and brings together leading experts from within business to discuss challenges, opportunities, and best practice.

As business social media's impact has grown, so has the Summit - to the extent that it is now the leading event in this space. This year, corporate vice-presidents from companies like American Express, Diageo, Citi, McDonald's and Gap will share their experiences and insights on social media marketing and more generally, business social media, with an audience hundreds strong.

Some of the key issues to be discussed include reputation preservation and crisis communications, integrating social into core marketing, embedding social media across your organisation, internal governance models, measuring the impact of social engagement and core social media marketing best practice.

Nick Johnson, founder of Useful Social Media, who are organising the event, says

"This is a fantastically interesting - and challenging - time for businesses. Social has changed business in many ways - and those who are prepared stand to benefit from the many opportunities that corporate social media offers them. This conference is designed to help corporate digital marketing, communications, strategy and social media executives to learn from the leaders - those who have real experience of managing - and leveraging - this changing business environment."

For more information on the Summit: http://usfl.so/MWPR.

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our blog, produce long-form briefings and write in-depth research reports. Our conferences are widely recognised as the best in the field of corporate social media best practice.

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Global Marketing and Communications Vice-Presidents Gather in New York to Discuss Social Media's Impact on Digital ...

WESTLAKE VILLAGE, Calif., May 31, 2012 (GLOBE NEWSWIRE) -- Social Stage, the California-based creator of online platforms that allow users to build custom websites within Facebook pages, announced today that it has earned Facebook(R) Preferred Marketing Developer (PMD) status for app development. The program awards badges to high quality developers of page management tools, ad management tools, app development and insights products. Facebook has recognized Social Stage in the "apps" category for its easy-to-use platform, which helps others build their companies, offer value, and stand out in the social sphere.

"Being named a Facebook(R) Preferred Marketing Developer is an incredible honor, since it speaks to the efficacy of our social media business applications," said Brandon Lee, Co-Founder and CEO of Social Stage. "We hope that our acceptance into the PMD program will help Social Stage reach even more entrepreneurs, small businesses, franchises, direct sale and corporate clients with our unique and affordable social media solutions. We believe we are the most robust social media platform out there."

Facebook's newly created PMD Badge combines the Preferred Developer Consultant and Marketing API programs to create a unified certification process for brands and companies that build marketing tools on top of the Facebook platform. The goal of the PMD program is to help them find consultants who can work with them to build comprehensive Facebook campaigns and presences.

For more information about Social Stage visit http://www.socialstage.com/

For more information about Facebook's PMD Badge visit https://developers.facebook.com/preferredmarketingdevelopers

Press: For more information, or to schedule an interview, please contact Lori Faigin at The S3 Agency at (973) 257-5533 or lfaigin@theS3agency.com

About Social Stage

Launched in April 2011, Social Stage is an online platform that allows users to build custom websites within Facebook pages. Brandon Lee, Co-Founder and CEO, has created this service offering pre-packaged suites that provide small business owners the ability to create Facebook websites -- fast. Social Stage helps others build their companies, offer value, and stand out in the social sphere. For more information about Social Stage, visit http://www.socialstage.com/, Facebook.com/socialstage or @socialstage on Twitter.

This information was brought to you by Cision http://www.cisionwire.com

http://www.cisionwire.com/the-s3-agency/r/social-stage-awarded-facebook--preferred-marketing-developer,c9267875

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Social Stage Awarded Facebook(r) Preferred Marketing Developer

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.

For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives."

In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media Measurement Dashboard".

Over a year prior to that article, two friends of mine, Tom Markiewicz and Derek Scruggs, also had a vision about tracking key metrics specific to social media.

While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics Markiewicz and Scruggs recognized few were addressing the kind of real-time data and social media metrics that could facilitate a level of predictive analysis that might impact immediate decision-making.

In 2009,Markiewicz and Scruggsworked the business plan together, articulated the value proposition and delved deeply into the feature set. Their new company, StatsMix, was selected to participate in the TechStars (early-stage business) accelerator program, and quickly piqued the interest of investors who intuitively understood they were onto something big.

Sample StatsMix dashboard, combining web orders, customer phone support and social media metrics.

But as they raced to achieve their minimal viable product and continued to collect feedback from early beta customers, they soon became aware of a stark reality that completely altered their development roadmap over the following two years.

Beta customers began asking a common set of questions that seemed very rudimentary, and not relevant to what StatsMix originally had set out to do.

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The Truth About Social Media Measurement & Marketing Dashboards

29-05-2012 20:38 We are Canadian SEO Experts, Let us help you & your company with Social Media or a custom or packaged Social Marketing Campaign. Follow US

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