Mediaboss Marketing

fishbat, Inc. weighs in on an article discussing the potential for using social media clout to help determine customer interests.

Bohemia, NY (PRWEB) October 02, 2012

According to The New York Times, businesses that have begun to utilize social media in their marketing plans should think very carefully on what they use to determine a potential customers clout or importance. The article discusses the concept of a social media credit rating and how customer eligibility for certain business perks can be determined by what they discuss through social media platforms. While a marketer can focus on clients that have a multitude of followers, it would be more practical to consider what a person is retweeting or sharing on Facebook.

The article offers the example of a hotel to exemplify how social media credit rating could work. Utilizing a persons social media information to determine their interests, a hotel can make recommendations on restaurants and shops that the client may enjoy; ensuring customer satisfaction and increase the likelihood of a client returning.

Sida Li, VP of Internal Operations at fishbat, Inc., commented on the article stating, Businesses and marketing firms have a grand opportunity with the growing use of social media. Li continued stating, Thoroughly analyzing potential clients social media activity can help customize a business plan that can maximize satisfaction.

fishbat, Inc. is a full service online marketing company. As experts in reputation management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing agency to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Online Marketing Agency, fishbat, Inc., Comments on the Use of Social Media Clout and How to Market to Customers

SAN FRANCISCO, Oct. 1, 2012 /PRNewswire/ --Ootem, a San Francisco-based advertising agency, will plan and execute advertising strategy and develop creative for Kazaana, a social and creativity platform for kids aged 6-12.

Kazaana combines smart tools for parental visibility with the latest technologies and engaging design to create a safe social networking platform for kids, their friends, and family. Kids can communicate via video chat, upload and share content like photos and videos, play games, and style their own 3D avatar.

"We are so excited about working with Kazaana," says Jason Kelley, president and founder of Ootem. "There is such a strong desire in the marketplace for this product, and we love Kazaana's vision to create this creative, expressive community for kids. It's an amazing opportunity to school the younger set on good digital citizenship. We're excited to be part of the team and to help drive growth for the company."

Ootem created the logo and tagline, developed a launch advertising campaign and event, and is working on developing strategic partnerships.

"Ootem has a lot of experience in driving acquisition, while establishing and reinforcing a strong brand presence," adds Kristen Alexander, VP of Marketing for Kazaana. "They are great partners with a tremendous amount of creativity."

Kazaana launched July 24th, 2012.

About Ootem

Ootem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at http://www.ootem.com.

About Kazaana

Headquartered in Menlo Park, CA, Kazaana (www.Kazaana.com) is an immersive social platform where families and kids ages 6-12 can interact with engaging applications and share their personal content, experiences, and growth with other family members and friends. Parents will be able to participate unobtrusively, as kids organically pull them in offering a window into their child's growing independence. Other Kazaana features include customizable 3D avatars and backgrounds, a community wall with comments, text and video chat, email, and the ability to create a curated digital portfolio with photos and videos, all in a safe and COPPA (Children's Online Privacy Protection Act) compliant environment.

Link:
Ootem Selected by Kazaana, a Kid-Centric Social Platform, for Marketing Strategy and Creative

Quao and Digital Journal Inc team up to launch /newsrooms division

Toronto, Canada (PRWEB) October 01, 2012

Quao previously worked as Vice President Strategy, Emerging Platforms at The Hive Strategic Marketing Inc.

Sabaa is a very talented innovator who has a strong understanding of how to leverage technology and innovation to meet a brands marketing needs, said Chris Hogg, CEO of Digital Journal Inc. He has a deep understanding of social media, marketing and technology and he excels at every step of the digital media process, from concept and collaboration to design and execution. As Digital Journal continues to grow, Sabaa will add tremendous value to both our team and our customers.

Sabaa Quao is a career entrepreneur and has worked as a creative director, business strategist, and marketing specialist. He has extensive experience in brand development across multiple media and technology platforms.

With degrees in Communication and Design, a B.Comm in Marketing, and an Executive MBA from the Rotman School of Management, Quao boasts an impressive portfolio including the launch of the Toronto Raptors and Playdium Entertainment, the rebranding of the CN Tower and the Directors Guild of Canada, and special projects for Toronto International Film Festival Group, Electronic Arts, Nortel Networks, Roots, RBC Royal Bank, Levi's, Bell Mobility, Rogers Communications, The Beer Store, GlaxoSmithKline, McCain Foods, Corona, Coca-Cola, and Jack Daniels.

After seeing the platform, technology and global network of content creators Digital Journal had developed, Quao recognized an immediate application for marketers and the enormous benefit that could come from a social media-driven news network deployed to cover brands.

Im excited to be joining the Digital Journal team, said Quao. The Digital Journal platform and global network gives us incredible positioning for /newsrooms. Over the past three years I encountered a persistent problem with social media management that we can now solve for. Essentially the days of the one-person Community Manager overseeing social media for a brand are over. The demands are overwhelming and you need a broader, deeper, and professional creative network to engage an audience 24/7.

With the ability to leverage Digital Journals proprietary social technologies and content solutions, Quao and Hogg worked closely to create a process and strategy for brands that harnesses the audience-growing skill of journalists with the expertise and commercial inclination of a skilled marketing team.

The response so far from both marketers and creative producers has been immediate and positive, said Quao.

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Marketing and social media veteran Sabaa Quao joins Digital Journal as Chief Marketing Officer

AUSTIN, Texas, Oct. 2, 2012 /PRNewswire/ --Spredfast, the leading social marketing software provider that helps enterprises engage their social customers, today announced that Satya Patel has joined its Board of Directors. Patel was most recently the Vice President of Product at Twitter.

"Customers and prospects continue to embrace social as a primary channel for brand communication. This is bringing the worlds of software as a service, enterprise marketing and social networks into even closer connection," said Rod Favaron, CEO of Spredfast. "We are excited to welcome Satya to the Spredfast Board of Directors. He brings a rare combination of experience and insights: investor; SaaS product executive; and social network pioneer."

Prior to Twitter, Patel was Partner at Battery Ventures, a multi-stage venture capital firm focused on technology and innovation worldwide.Patel previously held product management positions at both Google and DoubleClick and investment roles at two New York-based early stage venture capital firms.He currently serves as a Board Member of KIPP Bay Area Schools, FreeWheel Media and Lotame, as well as an investor and/or adviser to a number of early stage startups.

"Spredfast is the clear leader in delivering enterprise-grade solutions that help big brands drive deeper engagement with their social customers. There is no question that the next phase of the market's evolution will be to figure out how to combine organic interactions with the paid promotions that the social networks are eager to support," said Patel. "Spredfast is well positioned to be a leading player in this next round of social engagement and marketing. I am looking forward to working with the team to realize their vision."

Patel joins current members of the Board of Directors, including Rod Favaron; Ken Cho; Mike Dodd, Partner at Austin Ventures; and Doug Pepper, General Partner at InterWest Partners.

About Spredfast: Based in Austin, Texas, Spredfast provides social marketing software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit http://www.spredfast.com

Media contact: Brittany Edwards Spredfast pr@spredfast.com (512) 359-6055

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Spredfast Appoints Satya Patel to Board of Directors

SAN FRANCISCO, Oct. 1, 2012 /PRNewswire/ --Fliptop today announced Fliptop Social Profiles integrated with Oracle Sales and Marketing Cloud Service, which automatically displays Twitter, Facebook and LinkedIn profiles for contacts in Oracle Sales and Marketing Cloud Service and makes it easy to connect with them. The application also includes Fliptop's new Social Snapshot feature, which automatically generates a briefing page containing all the social profiles of people associated with an opportunity.

Most of the data stored in CRM systems is about contacts in the physical world names, locations, titles, companies, phone numbers, etc. But customers today are sharing a lot more about who they are and what they're interested in within the digital world, specifically on social channels.

"Fliptop's Social Profiles integrated with Oracle Sales and Marketing Cloud Service makes it easy for sales, marketing and support teams to have more personal interactions and keep in touch with customers even if their email or phone number changes," said Doug Camplejohn, CEO and Founder of Fliptop. "The app requires no manual data entry social handles are automatically added to all contacts in the Oracle Sales and Marketing Cloud instance."

The application will be available in Q4. Please contact sales@fliptop.com for pricing. Fliptop will be demonstrating at Oracle OpenWorld this week in booth 122.

Fliptop is a venture-backed Contact Intelligence company that helps companies connect their customer databases to social information. Fliptop's first products were launched in 2011. The company is headquartered in San Francisco.

NOTE: Doug Camplejohn will be available to talk further about Fliptop and the Social Profiles application, as well as give feedback on OpenWorld this week.

Contact: Sid Mistry, Director of Marketing Fliptop (408)623-8601 sid@fliptop.com

This press release was issued through eReleases Press Release Distribution. For more information, visit http://www.ereleases.com.

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Fliptop Integrates Fliptop Social Profiles with Oracle Sales and Marketing Cloud Service