Mediaboss Marketing

Published: Oct. 4, 2012 at 3:51 PM

BRISTOL, England, Oct. 4 (UPI) -- British researchers said social marketing -- using the same marketing principles that sell products to "sell" ideas -- was effective in boosting exercise.

"Good levels of physical activity are important for the prevention of a range of chronic diseases. These conditions are more prevalent in low-income areas where physical activity levels were consistently lower," lead author Janet Withall of the University of Bristol's School for Policy Studies said in a statement. "The public health benefits of increasing physical activity in this group were clear."

The researchers designed a six-month social marketing campaign for a new physical activity program entitled Fit and Fab -- comprising five sessions, each delivered once a week in a deprived area of Bristol, England.

The research team used promotional techniques, which included outdoor banners, street leafleting, leaflet distribution via schools, community groups, a poster campaign, local press, two taster sessions, a loyalty scheme, campaign blog and a text campaign, to proactively promote the program.

The results, published in the journal BMC Public Health, showed positive findings with recruitment into intervention sessions significantly greater than into pre-existing and control area sessions the study said.

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Social marketing boosts exercise

TORONTO, ONTARIO--(Marketwire - Oct 4, 2012) - reBroadcast.me announced today the launch of its social marketing platform.reBroadcast.me enables businesses to expand the distribution of their social media by leveraging the connections of their fans, followers, employees and other social media accounts that are not centrally managed.

"We are very excited about the launch of reBroadcast.me and are very pleased with the traction that we are seeing right out of the gate," said Mike Cunningham, CEO of reBroadcast.me."Supporters of a particular business, whether they are employees or followers, are your best asset when it comes to spreading your message.reBroadcast.me helps put this inherent support to work by allowing businesses to request the sharing of social media on Facebook and Twitter."

reBroadcast.me is one of the first social media management platforms that actively grows social following and increases the social reach of content organically by putting relevant content in front of actual live people, not bots."There are lots of great social media managers out there and they are very good at increasing the effectiveness of social campaigns, publishing across platforms, and on the analytics side," said Cunningham."We are different in that we go beyond the creation, management, and reporting of social campaigns and instead focus on increasing the conversion rate of a larger audience.It''s a great complimentary product that adds a shot of steroids to your social media campaign."

While the concept is very simple, the platform can be embedded into the core function of a website.Businesses can utilize reBroadcast.me to turn users into social marketers by incentivizing them, through discounts or advanced features for example, to become followers or to share social content."reBroadcast.me is truly taking social media marketing to a new level by enabling businesses to drive follower acquisition from their core online business activity as opposed to simply putting up a few social media buttons here and there," said Cunningham.

reBroadcast.me is the first product from FeedSeed Social Reader and is available at http://www.reBroadcast.me or as an app on Facebook at http://apps.facebook.com/rebroadcastme/.

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reBroadcast.me Launches Social Marketing Platform

GRAND JUNCTION, Colo. (KKCO)-- Some local businesses are taking advantage of a free seminar put on by local marketing company BuzzTown.

"It's actually been a very interesting experiment this summer," said Nick'n Willy's owner Janie VanWinkle.

VanWinkle partnered with BuzzTown to reach a worldwide audience through social media.

"I've seen more out of town traffic than I have seen in almost the eight years that I have been here," said VanWinkle.

Another local shop owner, JoLynn Garcia-Tillman of Jo's Clothes says social marketing is just like old-school networking. She says you have to dedicate time to make money.

"Making a certain time in the day so when you get to work, that's what you do, you go online and do your social marketing for an hour," said Garcia-Tillman.

Grant Pullman of BuzzTown says it's important to spread out advertising over multiple mediums, and that an online presence will enhance a business' TV, radio and newspaper ads.

"You want to go to the places where your customers are, and 71 percent of the U.S. population is on social networks," said Pullman.

Another tip from the workshop was to ask customers for a review online. BuzzTown officials say a recent study shows that 99 percent of people online read reviews before they decide where to spend their money.

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Social media marketing for local businesses

Phoenix Marketing Associates to manage social media marketing and communications campaigns for all four Phoenix locations of Famous Daves BBQ.

Phoenix, AZ (PRWEB) October 03, 2012

Phoenix Marketing Associates has designed the Phoenix markets new Facebook timeline with a new cover photo and custom coded apps built into the new timeline format complete with custom landing pages. In addition, Phoenix Marketing Associates will manage the Phoenix locations Twitter account. The account will be placed on special software designed to rapidly increase Twitter followers while a structured Twitter campaign is executed. Followers of the accounts will be engaged socially and encouraged to follow the brand on Facebook and take advantage of special offers.

Famous Daves is a great brand to work withtheyve got a very loyal base of customers and we look forward to providing their followers some top notch content. commented Jason Jantzen, President of Phoenix Marketing Associates.

In addition, PMA has an exclusive program for franchisees which provides for direct-store conversions through a series of contests tied into an extensive customer service program which is completely hands-off for management.

Phoenix Marketing Associates is known as one of the nations emerging marketing firms to cater to the restaurant industry and works with restaurant clients throughout seven Western States; from the single unit owner/operator to the multi-unit franchise or franchisee.

About Phoenix Marketing Associates:

Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.

By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com

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Famous Dave’s BBQ Restaurants in Phoenix Engages Phoenix Marketing Associates for Social Media Marketing Services

SANTA CRUZ, Calif.--(BUSINESS WIRE)--

Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that the agenda for the Sales & Marketing 2.0 Conference on October 2223 in San Francisco will address social technologies and the affect of social data on the B2B buyer cycle.

According to The Social Economy, a report released by McKinsey & Company in July 2012, social technologies represent $1.3 trillion worth of value for businesses. Tom Stephenson, a partner at McKinsey & Company, is a scheduled speaker at the Sales & Marketing 2.0 Conference on October 22.

Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder and CEO of Selling Power, notes that social technology for enterprise companies is becoming widely recognized as the nexus of modern selling.

Last month at Dreamforce, Marc Benioff stated in his keynote address to 90,000 registered attendees that the social revolution is a trust revolution, Gschwandtner says. Ultimately, trust is what fuels all B2B customer relationships.

McKinsey research already shows that 72 percent of companies are using social technologies. Of those, 90 percent are seeing benefits.

The bottom line is that no sales or marketing leader who hopes to remain competitive can afford to ignore the potential of social data to impact revenue and profits, says Gschwandtner.

Other speakers will address the following trends:

About the October 2223, 2012, Sales & Marketing 2.0 Conference

See a list of speakers. Get an overview of the two-day agenda. Register. Schedule a media interview or get a press pass. Twitter: @Sales20Conf #s20c Blog: http://www.sales20conf.com/blog/ Find dates for upcoming Sales 2.0 Events.

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Sales & Marketing 2.0 Conference to Address the Value of Social Technologies for Enterprise