Mediaboss Marketing

CHICAGO, Nov. 14, 2012 /PRNewswire/ -- Seeking to deliver superior social marketing strategies and media decisions to marketers, VivaKi today announced a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social intelligence platform that mines over four years of social data from every major social network. These unique social insights are served up via proprietary algorithms that deliver an unmatched level of brand, platform and competitive intelligence.

"Out of the gate this partnership delivers value to our entire agency ecosystem. It gives teams and their clients valuable insights to inform marketing and media buys, and it answers every agency's need for robust brand intelligence, competitive analysis, content engagement data and influencer identification in real-time. The stories and experiences created by our agency partners will benefit from the deeper, more immediate visibility into the behaviors of a vast and growing global audience," said Frank Voris, VivaKi's CEO. "The insights and analytics will improve our agencies' ability to ideate, predict, buy and measure clients' campaigns and experiences."

"The Voxsup platform's proprietary algorithms give us a true competitive advantage in the marketplace, as they inform our social intelligence in a way that has never been done before in such depth and breadth," said Michael Wiley, chief social media officer of VivaKi. "This partnership will bring value to our social capabilities across all marketing channels. The Voxsup platform will inform our agencies' paid, owned and earned strategies and give them the tools and resources they need to better understand their clients' audience and how they engage with brands and content."

The Echo System and Voxsup solution is based on unique, positive user engagement as opposed to passive audience information. The data and insights reflect user activity on Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, blogs and more. Built by a group of PhDs from Northwestern University led by big data pioneer and Voxsup CEO, Dr. Alok Choudhary, the platform has been informed by the analysis of more than 450 million active profiles and publically available data on more than 22,000 brands. As a result, it encompasses more than 100 billion nodes of data.

"We're excited to bring our solution to a group as client-centric as Publicis Groupe," said Lance Neuhauser, CEO of The Echo System. "They consistently look at solutions that go beyond pricing and maximizing their own efficiencies, in order to put clients first. The combination of that mentality with The Echo System and Voxsup partnership is going to be a complete game-changer for Publicis Groupe clients."

The partnership provides an exclusive solution to Publicis Groupe and its clients for two years. The platform will also be integrated into the VivaKi Nerve Center product suite, powering robust social intelligence for greater performance.

About VivaKi VivaKi is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the world's third largest communications group, offering a full range of skills and services. On behalf of the Groupe's agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. It also operates an active ventures practice dedicated to building partnerships with pioneering companies to secure new marketing and technology innovations as well as first-mover opportunities for Publicis Groupe clients. Website: http://www.vivaki.com

About The Echo SystemThe Echo System fuels brand insights relevant to social content, consumer behavior and affinities, and marketing strategy. The Echo System combines best-in-class social technology and years of marketing experience to help agencies and brands alike make better marketing decisions in real-time using the world's largest collection of public social data. The Echo System was created in 2010 and is funded by GSV Capital and high profile angel investors from the advertising industry. Find out more at http://www.theechosystem.com

About Voxsup Inc.Voxsup was founded at Northwestern University and uses big data analytics, advanced algorithms, social media analysis and massive network mining to create actionable insights for marketers in real-time. These insights are being used by large brands and agencies for social marketing, brand positioning, competitive analysis, customer relationship management and more. Voxsup's semantic mining technology for Twitter was used by journalists around the world to interview key influencers during the Arab Spring revolution. Find out more at http://www.voxsupinc.com

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VivaKi Inks Deal with The Echo System & Voxsup for Exclusive Access to Social Data & Buying Platform

SAN JOSE, CA--(Marketwire - Nov 15, 2012) - Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced the launch of CLIQ Social Intelligence, a software solution that provides marketers and advertisers with access to an unprecedented level of data and analytics around a brand's social presence and performance on Facebook and Twitter. CLIQ Social Intelligence provides robust audience intelligence, including customer interests and media preferences, trends in awareness and engagement, as well as guidance on owned, earned and paid media strategies. Because a comprehensive understanding of one's competitive position is a significant brand KPI, CLIQ Social Intelligence also tracks a brand's competitors to help marketers and agencies effectively target and speak to current and prospective customers.

The release of CLIQ Social Intelligence complements the company's flagship offering, CLIQ Ads Manager, and is now immediately available to all Compass Labs customers as a self-serve solution. Given Compass Labs' roots in powering social ads, all campaign performance metrics, regardless of whether the ads are managed by Compass Labs, will be made available, providing a single dashboard for marketers to get a 360 degree view of their brand's social presence.

Already a member of the prestigious Facebook Preferred Marketing Developer (PMD) Program with an Ads badge, Compass Labs has secured the Facebook Insights badge with the launch of CLIQ Social Intelligence.

"The unique capabilities of the Social Intelligence platform provides us with the power to process massive quantities of data in seconds and delivers a true dashboard vision for our digital and marketing teams," said Reid Greenberg, Director of Digital Strategy of Seventh Generation. "We needed to find a platform that could not only scale and deliver our social ads, but one that would make us smarter in how we manage our social presence and engage our customers. The CLIQ Social Intelligence solution does just this."

"Our clients have aggressive communications goals and we have to ensure every campaign maximizes reach in highly custom and constantly evolving audience segments. Part of what makes the Social Intelligence platform so effective is that it provides insightful data on an audience to help advertisers better target both customers and prospects," said Carla Serrano, partner at Naked Communications. "Real-time data is instantly available for every marketer and surfaces new, untapped and unintuitive audience segments and insights for better performance."

The CLIQ Social Intelligence platform includes five modules, in addition to its Brand Pulse dashboard:

"We are thrilled to launch Social Intelligence which further enables brand marketers using CLIQ to fully harness the power of social media," said Dilip Venkatachari, CEO of Compass Labs. "Our technology is a game-changer for marketers, delivering rich intelligence around a brand's social performance that provides them the ability to find and connect with their most desirable audiences."

To learn more about CLIQ Social Intelligence and the full range of capabilities offered, please visit http://www.compasslabs.com.

Facebook is a registered trademark of Facebook, Inc.

About Compass Labs: Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit http://www.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at http://www.facebook.com/CompassLabs.

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Compass Labs Unveils CLIQ Social Intelligence, a Social Marketing Platform That Provides Brands Actionable Insights on ...

American Dream Small Business Expo, Cincinnati, February 2, 2013
RSVP today: americandreamexpo.eventbrite.com The Excelsior Institute of Business and Finance invites all business owners and entrepreneurs to a day full of networking and learning from small business experts and potential partners. The first American Dream Small Business Expo will be held on Saturday, February 2, 2013 at the Cintas Center at Xavier University in Cincinnati. Hours are 10 am to 5 pm Parking and Admission are free. RSVP today americandreamexpo.eventbrite.com To become an exhibitor, and for more information, go to americandreamexpo.org Seminar topics to be discussed by experts in their fields, successful entrepreneurs, and business owners include Learning the basics of starting your own business Why every household should have a home based business and the tax advantages How to get the funding / financing that you need Learn about the local programs and resources available to help businesses and start-ups How to become an expert networker How to develop a business and marketing plan Utilize internet and social marketing to increase sales What FREE services are available to help Are franchises a good option? And much more! Video produced 2012 by Awesome Business Videos (awesomebusinessvideos.com) and Celek Media Consulting (http All Rights Reserved.From:AwesomeBusinessVideoViews:6 0ratingsTime:03:05More inHowto Style

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Internet Marketing : PRO Ep. 7: What Happens After Facebook "Like" Click?
In today #39;s show I go over "What Happens After Facebook "Like" Click?". Discover the deeper meaning of the notorious Facebook "Like" button and decide for yourself if it #39;s a part of your social marketing strategy. I am your host Chad Deckard from ChadDeckard.com and welcome to my podcast show! My show will cover "How Online and Offline Marketing and Communications Can Grow Your Business" as well as topics on Tips, Tricks, and Techniques, Digital Lifestyles, The Future of Finance, Entrepreneurism, and Travel and Adventure. Take this show and others with you on your mobile device! Available in iTunes Podcast Section visit itunes.apple.com-us-podcast-internet-marketing-pro-id568499868. Please CLICK "SHARE" BUTTON or make a -Comment- for me. Thank you!From:Chad DeckardViews:2 1ratingsTime:18:15More inHowto Style

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Hangout Promo 010 - Social Marketing For Humans
I have Lauren Hall-Stigerts (goo.gl with me this week and we #39;ll discuss social media marketing and using it in effective and responsible way. Event: plus.google.com Hangouts Page: http://www.maxminzer.comFrom:Max MinzerViews:1 0ratingsTime:00:30More inEducation

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