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EAST AMHERST, N.Y. --The graduating class at Williamsville East High School has had a unique educational experience as the COVID-19 pandemic began their freshman year.

Senior Aniyah Ramadan was one of a group of students who sat down with Gov. Kathy Hochul Friday to talk about how social media has impacted her life and education.

"The things that we said today, I do think they kind of made her think a little bit about what to do next and how to move on from there so I do think she's going to take what we said today back to Albany," Ramadan said.

Hochul, who has held similar roundtable discussions across the state, said she is learning from students as lawmakers fine-tune social media restrictions she believes they can pass this session.

"We have no choice but to take action. We have seen the negative effects of social media on young people as early as nine and 10-year-olds who are radically different children than they would have been if they weren't pulled by this addictive force into the dark spaces of social media," Hochul said.

The governor, along with the attorney general and prominent Democrats, is championing legislation that would require parental consent in order for kids under 18 to access what she calls addictive social media algorithms and another to limit the ability of companies to collect personal data from children and monetize it.

She said it's part of the administration's focus on children's mental health, citing a rise in suicides and suicidal behavior corresponding with the proliferation of algorithms.

"No other state can match how we are addressing this, making sure that schools like this and others have these services available within them, so my view is if we can get help to students now, if they have challenges, we can avoid a whole lifetime of them needing services in the future," Hochul said.

Social media platforms are pushing back against the bills, arguing, among other things, the algorithms are the best tool to protect kids from inappropriate content. The governor has another theory about their motivation.

"That's the best way they have to keep drawing people in so they continue to be able to advertise to them and make a profit off of our children," she said.

Ramadan, who is heading to college, said she would still want access to the algorithms and social media experience she knows, but sometimes its so overwhelming she takes matters into her own hands.

"Recently I just had to disable it a couple months back because I had a lot of assignments to do, a lot of things to do but also in that time with not having social media, I also learned to just enjoy myself," she said.

Hochul said New York will be the first in the nation to tackle this issue.

She said many social media companies do want to ensure the health and safety of children and there should be a national standard but wants the state to lead the way until Congress takes action.

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Hochul pushes social media restrictions on youth while meeting with students - Spectrum News

NEW YORK: Nadya Okamoto, CEO of lifestyle period brand August, opened PRWeeks Healthcare Awards+Conference on Tuesday by sharing how she is breaking the stigma around periods and increasing equity for menstruation products.

Okamoto said periods have historically been depicted in a negative light, often as something to not talk about, something to be ashamed of.

If no one talks about it, there isnt this thinking of what period product am I using? Whats in my product? How am I taxed on the product? What goes into the pricing of it? said Okamoto. As you see more brands and social media becoming a way to do that, competition and doing marketing about it is breaking the stigma, because the stigma is literally not talking about it.

Okamoto tries to run August like a beauty brand and wants to build a fanbase and excited following for it. Okamoto and August have a collective 6 million followers on social media, building that audience by talking about the brand, the product and showcasing the companys journey.

Bigger period-product brands dont lean into social media in general, Okamoto said. That is where August is different.

When Okamoto began using TikTok, she would make 80 to 100 videos a day, experimenting with what worked. Within her first year on TikTok, she gained 2 million followers and kept growing.

Okamoto said she doesnt have a long-term strategy for social media, which is why she gravitates toward TikTok because she makes many videos in real time. For example, she sometimes sees a question and decides on a whim to reply via video and talk to the camera.

Okamoto views everything as content, from her outfits to images of nature to interesting conversations. She also shares anything going on with her health, such as the fact that she has borderline personality disorder, is pre-diabetic and found a lump in her breast. In one of her most-viewed videos, she shared her experience getting a papsmear.

A lot of Gen Z and Gen Alpha are documenting their lives publicly, she said. That is the opportunity for any healthcare brands.

Dr. Mike Varshavski, a board-certified family medicine physician at Chatham Family Medicine and social media influencer, said he gets frustrated when he hears teenagers say they want to be influencers when they grow up. His advice to people who want to find fame on social media is to develop a skill doing something meaningful, he said during a live podcast recording.

Get an education, learn something, get a craft or skill that you can bring to the audience online, he said. These days, anyone can be a content creator or post something and have it go viral. But unless you have meaning behind what you are doing, all of that gets lost.

Varshavski said that when he gained popularity on social media, people asked him when he planned to stop practicing medicine. He said his answer was never, and he has increased the number of days he works at the hospital.

Varshavski has an audience of more than 25 million followers across social media platforms. But he said he has never had a positive time on TikTok.

Out of all the social media platforms, it is where I get the least amount of support, it is where the most misinformation is allowed to stand and when I raise flags about this, they are the slowest platform to act, said Varshavski.

This article originally appeared on PRWeek US.

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How health influencers Nadya Okamoto and Doctor Mike approach social media - MM+M Online

It left Gasly with mixed feelings, for on the one hand he topped up Alpines tally with another valuable point, but was also left to rue what might have been had the collision not occurred.

Right now, I must say Im very pleased and very relieved for the whole team, Gasly began. We knew Monaco was a place where there would be an opportunity, even if we struggled with the car since the start of the year.

READ MORE: Leclerc clinches long-awaited home win in Monaco ahead of Piastri and Sainz after early drama

We managed to seize the opportunity yesterday with that first Q3 and it was important to capitalise on that, and thats what we did.

He then commented: Unfortunately, it wasnt as peaceful as we had planned. I dont want to go into too much details, but these things should not happen.

It was a clear instruction from the team on what to do, what we were supposed to do, and this wasnt respected [by Ocon].

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Gasly fumes at Alpine intra-team clash in Monaco - F1 - The Official Home of Formula 1 Racing

Creator is in their name. So let them create. That was the advice Sophie Jamison, CEO of Lightning Media, shared at the recent EMARKETER Summit. Jamison warned against giving creators too much direction and was optimistic about the future of social media marketing, even if TikTok goes away.

I don't send [creators] briefs. We just let them go for it, said Jamison. They know what they're doing. So we're going to let them do it

One of the biggest mistakes brands can make is holding onto too much creative control, Jamison said. Doing so can create overproduced content that is inconsistent with a creators general tone and wont perform well. The strongest creator partnerships happen when brands keep creators in the loop and informed of their marketing strategy without micromanaging them.

Jamison also warned against focusing too much on follower count, which she called a vanity metric. Sometimes those smaller creators that already have that niche community are a much better use of time and money, she said.

Despite focusing primarily on TikTok, Jamison is not concerned about the apps potential ban. If TikTok goes away, there's Instagram Reels, there's YouTube Shorts, there's a new app that will take its place, Jamison said. So long as brands understand their audience and how to find the right influencers, their approach to social media should be applicable across platforms.

Approaches to audience can vary depending on the product, but a good social media team should be able to figure out what works. It's about being very flexible, and really just understanding what's resonating and kind of just testing, Jamison said.

Influencer marketing spend is still growing by double digits in the US. We forecast it will increase by 16.0% to reach a total of $8.14 billion this year.

This was originally featured in the EMARKETER Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

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Let them create: Social media marketing expert weighs in on working with creators amid potential TikTok ban - eMarketer

CP LAND, Thailands first leading property developer, wins the Silver Winner Award for the "Happiness is all Around" campaign at the Hashtag Asia Awards 2024 in Singapore.

PUBLISHED : 15 May 2024 at 13:25

C.P. LAND Public Company Limited (CP LAND), Thailands pioneering property developer, has secured a Silver Winner Award in the Best Social Media Advertising Campaign category for its "Happiness is all Around" campaign at the Hashtag Asia Awards 2024 held in Singapore. This prestigious award recognizes outstanding social media showcases that inspire trending currents and online phenomena. The campaign, launched in collaboration with the agency Youngsanti, highlights CP LANDs success in digital marketing.

Sasinan Allmand, Strategic Committee of Marketing and Communications at CP LAND, stated, "CP LAND's executive board members and staffs are delighted and proud that the 'Happiness is all Around' campaign has secured a Silver Winner Award in the Best Social Media Advertising Campaign category."

The award criteria were based on context, strategy, activity, and response. The campaign has also been ranked second most discussed on social media in the first nine months of 2023, according to a survey by Zanroo. Additionally, CP LAND has emerged as one of the top 10 real estate brands performing exceptionally well on social media during the first half of 2023, as per the Thailand Social Awards survey.

We strive to utilize every brand asset efficiently and select communication methods aligning with budget optimization. We employ easy-to-understand communication to reach all customer groups, particularly the new generation, for whom online channels are most influential. Our focus is on creative marketing, with strategies that create diverse executions while conveying the core concept consistently. This approach ensures effective budget use, rapid trend creation, and appropriate target group responses, leading to online viral trends, Allmand explained.

Santi Suwanvalaikorn, Chief Creative Officer at Youngsanti, the key campaign supporter of "Happiness is all Around," stated, "Youngsanti is proud to be part of this happiness by proposing an idea based on a true story and conveying it to the public. The creative concept Happiness Is All Around' highlights CP LAND's past and current achievements, creating awareness among Thai people through the 'Hero Campaign,' where celebrated artist Singto Numchok brings happiness to all."

Singto Numchok, travelling with a caravan of happiness, features music on a truck-converted concert stage, bringing joy to various destinations. During the journey, goods and other necessities are distributed and installed in many areas as part of spreading small happiness.

However, CP LAND's ultimate goal is to transform every area in Thailand into a hub of happiness, fostering a strong, sustainable society for everyone, every life, every day, as the brand's slogan, "CP LAND, quality for every life," suggests.

This achievement is a result of CP LAND's significant efforts in creative marketing communications, stemming from the brands rebranding over the 40 years under the concept of 'Accessible Communities for Life.' Since then, CP LAND has continued to employ a music-driven strategy in collaboration with Boyd Kosiyapong, featuring "Hua Jai Pook Gun: Happiness Is All Around Version."

The current advertising campaign, Happiness Is All Around, led by Singto Numchok, is launched through online channels including Facebook, Instagram, TikTok, and X, conveying CP LAND's core values of being caring, community-minded, responsive, and sustainable. The campaign has received an excellent response, with combined views exceeding 40 million, enhancing the new brand image. Additionally, four other well-known artistsWan Thanakrit, Da Endorphine, Tao Sattaphong, and Pop Pongkulhave joined as influencers, communicating the key message "Caravan of Happiness" through their online channels.

In addition to commercial campaigns, CP LANDs Corporate Social Marketing initiative features scenes where Singto helps install and turn on lights from solar power poles for villagers driving in the dark, symbolizing, "Even in remote areas, happiness will be a light for everyone."

This line, used in CP LAND's commercials, is also part of the Solar Cell For Life project: Happiness Is All Around, which debuted in Kiriwong Village, Kamlon Subdistrict, Lansaka District, Nakhon Si Thammarat Province. The project continues to expand to Si Chomphu District, Khon Kaen Province, and Noen Maprang District, Phitsanulok Province, this year.

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CP LAND Wins Asia's Best Social Media Advertising Campaign - Bangkok Post