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Personal care cosmetics brand Dove has partnered with animated social media influencer Lennnie to spread love and positivity on social media feeds.

Lennnie is a popular ghost-shaped blob that posts reassuring and adorable messages on Instagram and TikTok.

To kick off the partnership, which is part of the Dove Self-Esteem Project and in time for Thanksgiving, a song was posted with Lennnie telling viewers that it loves them and that they glow.

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The video focuses on the unhealthy effects when people let their self-esteem be driven by comparison on social media.

Dove and I wanted to pop in and remind you that social media can be a carefully curated unrealistic representation of the human experience, said Lennnie in the video.

Do not compare entire your entire journey to the very very very cherry-picked highlights of someone elses, it continued.

In the caption, Lennnie said that it was there to fill people's feeds with love and to remind them that they are doing amazing.

MARKETING-INTERACTIVE has reached out for more information.

As Dove ramps up its efforts to promote positivity, it recently partnered with sportwear company Nike to help build the body confidence of girls aged 11 to 17 while empowering coaches and athletes around the world to celebrate the things active bodies can do.

According to research by Dove, low body confidence is the number one reason many girls quit sports. It found that 48% of girls dropping out from sports were told they don't have the right body for sports, with 56% being objectified or judged on their physical appearance.

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Related articles: Dove and LinkedIn team up to support ending race-based hair discrimination in workplace Dove strips down photo-editing on selfies to show real untouched beauty Dove wants to pay other brands to diversify talent in ads

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Dove partners popular virtual ghost influencer in latest positivity push - Marketing Interactive

While Instagram is only the third largest platform in the social media space ahead of Facebook and TikTok, it surprisingly comes out on top as a favorite amongst users. In fact, almost16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share of TikTok.

According to data presented by OnlyAccounts.io,the photo and video-sharing social networking app is expected to hit 1.3 billion users in 2023, 86 million more than a year ago. It also noted that by 2017, thisfigure is expected to grow by another 17% and hit 1.56 billion worldwide.

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While this is still less than Facebook and TikTok's user count, Instagram still comes out on top when it comes to popularity among users.

According to a recent Digital Global Overview Report, 15.7% of social media users aged between 16 and 64 named Instagram their favorite choice, 1.5% more than six months ago.

Facebook ranked as the second most popular platform witha 13% share among respondents. However, statistics show the platform has lost some popularity since April, when 14.2% of social media users named it their top choice.

The report also showed that Instagram is more popular than TikTok, which had only a 7% share among respondents. Still, this represents an increase from a 6.1% share the short-form video platform had six months ago, it said.

X, formerly Twitter, ranked in the middle of the list with a 3.2% share among social media users, almost the same as in April. The survey showed that Snapchat was the least popular among social media users, with only 1.3% of respondents naming the platform as their favorite.

Besides its popularity amongst users, Instagram also saw an increase in the average time users spent on its app.

According The Digital Global Overview Report, Android users worldwide spent an average of 15 hours and 50 minutes using Instagram per month, or nearly four hours more than last year.

TikTok though managed to come out on top when it came to keeping a user's attention withan average of 33 hours and 28 minutes spent using the app in one month, ten hours more than in 2022.

Facebook was also ahead of Instagram, with 18 hours and 50 minutes, this was an hour less than its usage last year.

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This social media app is surprisingly the most popular among online ... - Marketing Interactive

Join the CCBN onNov. 30 (10 a.m. to approximately noon)for a free educational virtual meeting. Learn directly from California experts about top-tier subjects impacting our waterways, including:

Wild Weeds of the Delta: A Look at California State Parks Division of Boating and Waterways, Aquatic Invasive Plant Control Programs integrated management of aquatic invasive plants in the California Delta and its Southern Tributaries.

Overview of the copper bottom paint pollution issue, alternatives to copper anti-fouling paints, and results from non-biocide paint pilot studies completed in Marina del Rey Harbor.

Sewage Pump-outs Up Close: Influencing Use and Analyzing Economics.

We look forward to sharing this knowledge and offering time for questions. Further information on this meetings topics is included below.

After registering, you will receive a confirmation email from Zoom with information about joining the meeting.

More detailed information about the topics:

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California Clean Boating Network (CCBN) Meeting The Log - The Log Newspaper

Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products.

The report, conducted in conjunction with PA Consulting, looks specifically at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery and engagement with this market segment.

As explained by Pinterest:

On Pinterest, consumer brands enhance a positive experience rather than collide with toxic content found on so many other sites. While the global economic environment remains unstable, the luxury goods market is surging; its likely to double in size by 2030on the strength of Gen Z spending, which is another Pinterest advantage.

Based on the findings, Pinterest has shared some new stats on luxury shopping engagement, including:

The findings also indicate that Pinterest is the number one destination for inspiration when shopping for luxury products, with three of every five luxury shoppers saying that they use Pinterest for research and discovery.

Which also extends to ads in the app:

Three in five luxury shoppers claim to be open to luxury advertising and they are 85% more likely to be receptive to this kind of advertising.

That could present new opportunities for luxury brands, providing direct linkage to a receptive, responsive audience, that has come to the app in a shopping mindset.

And in some cases, thatll also facilitate expanded promotion opportunities for tangential brands and offerings, which are of appeal to this market.

Some interesting considerations either way, which could help to shape your thinking around Pin campaigns over the holidays or into 2024.

You can read Pinterests full luxury brand engagement report here.

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Pinterest Shares New Insights into The Value of the Platform for ... - Social Media Today

Council was presented with a report outlining options and impacts of a change to a bi-weekly schedule for solid waste pick up including compost service options.

According to the report, the first step in moving towards bi-weekly garbage collection is the development of a Solid Waste Management Plan designed specifically for the City of Prince George that would create a waste reduction roadmap with specific target initiatives;

Council gave approval for staff to procure professional services to assist with the formulation of a City of Prince George Solid Waste Management Plan. The plan would help inform the requirements for implementing a bi-weekly collection model. Ideally, this process would begin in 2024.

Council also approved a motion to coordinate a presentation by the Regional District of Fraser-Fort George to expand on requirements for diverting recyclables/compostables. The regional district operates the Foothills Boulevard Regional Landfill and the associated waste diversion programs.

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City looking at moving garbage collection to bi-weekly schedule - Prince George Daily News