Mediaboss Marketing

Bill Masterson

Social marketing vendor SocialCode has hired Facebook sales director Bill Masterson as its chief revenue officer.

Masterson will focus on attracting advertisers to SocialCodes ad-buying platform. Marketers use the platform to develop marketing campaigns across such social networks as Facebook, Twitter and LinkedIn.

Masterson had been Facebooks sales director since 2010. In that job he worked several large companies to integrate Facebook into their sites. Prior to joining Facebook, he was vice president of sales at online advertising firm Clickable. He has also worked at Google Inc., Advertising.com and web measurement firm comScore Inc.

We know that brands who take a sophisticated approach to social media have a huge advantage over their competitors, SocialCode CEO Laura OShaughnessy says. Bills deep experience with marketing technology will help us do even more to help brands use social media to move the marketing needle.

Masterson says the vendors strong growthSocialCode says its revenue last year increased 88% compared with 2011 and the company last year opened offices in San Francisco, Seattle, Toronto and Detroit (it already had offices in New York and Washington, D.C.)encouraged him to accept the job.

It is exciting to join a fast-growing company that is behind much of the most innovative and effective social media marketing in the industry, he says. The last two years at Facebook have put me in a unique position to fully understand the social needs of advertisers and the custom social strategies necessary to achieve exceptional results.

SocialCodes hiring of Masterson comes as retailers are getting increasingly serious about social media marketing. 64.1% of retailers in a recent Internet Retailer survey featured in the Social Media 300 said they planned to increase spending on social media marketing this year. Another 31.8% planned to keep their spending flat. Behind the increased spending is the fact that many retailers47.4% in the surveysay that social media marketing is generating sales.

Read more here:
Social marketing firm SocialCode hires Facebook’s sales director

LOS ANGELES--(BUSINESS WIRE)--

PromoJam, a leading enterprise Social Marketing Platform, announces PromoJam 2.0, a customizable, easy-to-use, low cost Social Promotions Management Platform for small, medium and enterprise businesses.

PromoJam 2.0 simplifies social campaign creation, a process that has been difficult to-date, and produces top quality, design driven campaigns at a low-cost. The platform will be the workhorse for marketing teams as it includes a flexible project management toolset, complete with team collaboration tools and controls on administrative user roles and access. By emulating the best in social network UI, like Facebook and WordPress, PromoJam has created a platform that is familiar, easy-to-use, and beautiful.

Complete with a no-risk 15-day free trial, PromoJam can help any business to market, acquire and discover insights on their most valuable customers. The platform is highly-advanced, developed hand-in-hand with existing enterprise customers including NBC Universal, The North Face, Virgin America, RedBull, WetSeal, and Warner Bros Studios.

Powered by a real-time data serving technology, PromoJams real time Analytics Suite enables marketers to track success metrics down to the minute. The platforms dashboard displays information about campaign traffic, social engagement and conversion rates. And, through a groundbreaking partnership with Esri, the leading worldwide supplier ofGeographic Information System(GIS) software andgeodatabasemanagement applications, PromoJam 2.0 enables marketers to create detailed demographic and geographic reports on campaign participants.

PromoJam 2.0 is designed to meet the needs of modern marketing teams -- complete with Dropbox integration -- enabling teams to manage content and assets day-to-day from the PromoJam dashboard. The platform also offers Emoji support -- just for fun!

With PromoJam 2.0, we are delivering a customizable, advanced and affordable social marketing platform that meets the needs of small and big businesses alike. Weve combined the most sophisticated of marketing technologies with a visual drag-and-crop editor so that any organization can produce extraordinary social campaign results, said Matt MacNaughton, CEO and Co-Founder of PromoJam.

"We are excited to be partnering with PromoJam in announcing their groundbreaking data integration with Esri's "Tapestry" geo-demographic market segmentation API, said Myles Sutherland, Manager Emerging Business, Esri. The PromoJam 2.0 platform unlocks powerful customer intelligence that matches social analytics with Esri-powered demographic insights on the users and markets that are participating in PromoJam social campaigns."

PromoJam 2.0 Product Features

The PromoJam 2.0 product suite includes:

Read the original:
PromoJam Introduces Platform That Radically Simplifies Social Marketing Campaigns

Adds 7,000 Paying Customers, including Major Brands like Coca-Cola, Amazon, and Microsoft

New York, NY (PRWEB) January 22, 2013

Customers

Offerpop customers are now running 5,000 social marketing campaigns per week, and brands collect an average of 14,000 consumer email addresses per campaign. 30% of Offerpops business comes from outside the US, and the company now has customers in more than 100 countries.

In Q4, key customers included Etsy, Coca-Cola, Microsoft, LOreal, Conde Nast, Sam Adams, Amazon, Viacom, Unilever, Warner Bros., Pepsi, Alitalia, and American Eagle.

We chose Offerpop as our social marketing vendor to provide image-rich highlights of the unique, creative items for sale on Etsy to our Facebook audience, said Laura Chin, Social Marketing Specialist at Etsy. Offerpop has empowered us to grow an active social fan base and ultimately drive shoppers to the marketplace.

Organization

Offerpop doubled its staff to 55 employees in 2012. Key hires included VP of Sales Josh McBride and Director of Account Management Manisha Shah, both formerly of Experian CheetahMail; Director of Business Development Venu Konda, formerly of Adobe; and Director of Content Marketing Jesse Noyes, from Eloqua.

Platform

In early 2012, Offerpop rolled out mobile support for all 20 of its Facebook and Twitter campaign apps. In Q4, more than 2.4 million consumers participated in Offerpop campaigns from their mobile devices.

Go here to see the original:
Offerpop, the Largest Independent Social Marketing Software Company, Reports 440% Sales Growth in 2012

Today Infusionsoft has announced it will buy the social marketing platform. Through the GroSocial platform brands can create a professional social profile, use opt in forms to develop leads and offer engagement through fan pages. Plus, it's a single solution that allows SMBs to grow across the social space. Social media posts can be created and scheduled as needed, conversations can be monitored and social media presence can be tracked.

"Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms," said Zach Mangum, co-founder of GroSocial. "Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further."

With the GroSocial acquisition, Infusionsoft is setting itself up as the place for small businesses to go to manage their online campaigns and online presence. The GroSocial platform will be integrated within the Infusionsoft CRM, giving SMBs the ability to move potential customers through the customer lifecycle. They've also included a widget in the GroSocial app that will give SMBs the ability to automatically follow up on contacts with customers.

Tags: GroSocial, Infusionsoft, social marketing, social media, social networks

View original post here:
Platform offers SMBs an assist in social marketing

HootSuite Sina Weibo scheduled posts

The social media posting platform HootSuite ventured into China last October with support for Sina Weibo, which is a crucial avenue for social marketing to Chinese consumers. Today Canada-based HootSuite has added a bunch of new features for Weibo, the biggest of which is advanced scheduling for posts (pictured above).

In addition to scheduling, HootSuites Sina Weibo support now allows you - and its enterprise customers - to add multiple accounts and save searches to monitor keywords. That last one will be useful for brands wanting to track what netizens are saying about your company or products, making it easier to respond positively.

HootSuite added Chinas Facebook-esque Renren back in November, and that social site gets some loving today as well. The Renren plug-in within HootSuite also adds scheduled posts and multiple accounts, along with new streams for tracking your photos and shares.

HootSuites community VP, Dave Olson, explained to us a few months back that much of what HootSuite is doing in China is in reaction to feedback its getting from local users. A possible next step for the Vancouver startup is integrating some Tencent-run social networks.

As we saw in a recent report about luxury brands engaged in social marketing to China, Sina Weibo is the go-to platform. Indeed, 88 percent of surveyed high-end overseas brands have an official Sina Weibo page.

Read more:
HootSuite Adds Weibo Scheduled Posts and More Social Marketing Features