Mediaboss Marketing

Mike Lewis to Bring Award-Winning Peoplefluent Innovations to Market and to Support Fast-Paced Sales Engine with Deeply Expanded Market Reach, Awareness and Social Strategies

Waltham, MA and Raleigh, NC (PRWEB) February 05, 2013

Mr. Lewis highly acclaimed book, Stand Out Social Marketing (published by McGraw Hill in November 2012), which offers case studies and insightful social media executive interviews to provide a set of strategies and tactics designed specifically to help brands rise above the existing noise on the social web, underscores his invaluable knowledge in an area of critical importance in the evolution of the HCM arena. Not only will his insights transform Peoplefluents strategic marketing initiatives, but they will also help inform and refine the companys newest product suites.

Todays successful talent management endeavors meet employees on their terms through social, visual and emotionally engaging experiences, said Charles S. Jones, chairman and CEO of Peoplefluent. Shifting employee demographics and the prolific deployment of social technologies across personal and professional environments informed our aggressive innovation and integration initiatives last year with award-winning mobile and social platforms.

Mr. Lewis joins Peoplefluent from Awareness, Inc., where he served as vice president of Marketing and Sales for nearly five years and helped define the new Social Media Management Software space. In the last year, Mr. Lewis developed and implemented plans that resulted in a 500 percent increase in customer acquisition over 12 months. Prior to his role at Awareness, Mr. Lewis spent three years as vice president of Marketing for Salesnet, Inc., a SaaS-based software leader. In this role, he oversaw and executed marketing and demand generation initiatives that resulted in a 500 percent improvement in lead flow, a predictable 3 percent response rate, decreased cost per lead and a 250 percent return on investment for programs executed. Before joining Salesnet, Mr. Lewis led marketing at several early stage companies including StreamServe and interlinkONE driving their maturity into larger organizations.

He has a B.A. from Stonehill College and an M.B.A. from Bentley College. Mr. Lewis served as president of the Business Marketing Association of Boston for an unprecedented 3-year term and served as marketing chairman of the Alumni Association and Board of Bentley College. In addition, The Online Marketing Institute recently named Mr. Lewis one of the Top 40 Digital Strategists of 2012.

Commenting on his new role, Mr. Lewis said, I am very excited to be joining Peoplefluent. I look forward to being an integral part of this fast-growing HCM enterprise with more than $100 million in revenue, and serving most of the Fortune 100. With the core of the business strategy revolving around social and mobile collaboration, the opportunities are truly compelling in the year ahead.

About Peoplefluent

Peoplefluent is the leading provider of talent management software designed to support the entire workforce. We provide the mobile enablement, social collaboration, information visualization and domain expertise required to empower strategic decision making and true employee engagement. Our talent solutions enable organizations to unlock each individuals potential by removing the boundaries that limit the performance and productivity of your workforce. With the most comprehensive talent suite in the industry including solutions for talent management, workforce compliance, contingent labor management, analytics and workforce planning, Peoplefluent offers a solution to optimize every step of the talent lifecycle.

Our solutions have helped over 5,100 organizations in 214 countries and territories successfully achieve their talent aspirations. Today, 80% of the Fortune 100 relies on Peoplefluent solutions as part of their talent management delivery strategy.

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Social Marketing Expert, Published Author and Proven Fast-Growth Technology Executive Joins Peoplefluent as Chief ...

Social marketing can be a difficult one to get right, but when it is done right then it can be the most powerful tool of a company. During the outage crisis during the Super Bowl on Sunday, when there was no power for around 30 minutes, the team behind Oreo were on it fast and came up with an effective and seamless immediate campaign to accompany the darkness. Utilising Twitter, they sent out the slogan and photo:

Speaking to Speakeasy, the president of the company behind the slogan and image, Sarah Hofstetter, explained how it came about, and why it seemed almost as though the power cut was planned just for Oreo, which of course, it wasn't.

"Because Oreo was a Super Bowl advertiser, we had set up a team of folks at our offices with people from Oreo as well to both listen to and optimize the chatter on the Internet," she said. "While we certainly didn't expect the blackout, the team's first instinct upon the blackout was to figure out how Oreo can be relevant in the moment. Having a full team of creative, social media experts and the brand made it quick and seamless."

Seamless indeed, and didn't it make you want an Oreo? Job well done.

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Oreo Outage Tweet, Best Social Marketing Event of the Superbowl

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MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE--(Marketwire - Jan 31, 2013) - Parta Dialogue (TSX VENTURE:PAD), a leader in social media optimization, analytics and Social Learning, announces today that it has signed a letter of intent (LOI) to acquire MyTwatch, a private Paris-based e-intelligence and social marketing technology company.

"This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to win at digital social media strategy.MyTwatch''s proprietary listening technology and semantic analysis round out our strengths in creating, distributing and measuring social media content.With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally."- CEO, Parta Dialogue, Paul Allard

MyTwatch was founded by two internet and marketing experts, Philippe Gablain and Edith Nuss, capitalizing more than 25 years of e-marketing and internet services experience.The company has developed an innovative social media crawler capable of gathering large volumes of data across anything digital (all social media platform, forums, blogs etc.) and through semantic analysis, can determine important critical outcomes such as topic identification, influence and lead generation. This is valuable data and analysis for Parta''s clients.

Strategic in nature, this acquisition will allow Parta to offer new products immediately to an expanding customer base and reinforce existing tools such as eValue and Social Topic Scan and Sharecasting.

The terms of the LOI are not disclosed at this time.The acquisition is subject to due diligence which is expected to be completed by the end of February, 2013.The acquisition is anticipated to be an all-stock transaction barring further negotiations.

Parta''s management team looks forward to discussing the complete offering and strategy behind the acquisition, following successful due diligence and completion of the acquisition.

About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and Social Learning for organizations at the forefront of digital strategy.Our clients include some of the largest and some of the smallest (but hippest) companies in the world, and the list is growing.Parta is aggressively investing in technology and acquisitions to build a robust offering as a full-service digital agency that utilizes technology and expertise to listen, strategize, publish (Sharecasting), promote and measure (eValue) your social marketing programs.Parta is the company behind Edu-Performance and #engagementlabs.

Many visionary businesses already employ Parta''s solutions for internal and external online engagement. Among these are Proctor and Gamble, Nestl, Durex, Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote. http://www.partadialogue.com

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

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Parta Dialogue Announces LOI to Acquire MyTwatch, a Paris-Based e-Intelligence and Social Marketing Company With ...

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Social Marketing Lite - Sagay City Experience.mp4 - Video