Mediaboss Marketing

Social media software Social Compass has evolved into HipLogiq, the parent company that provides a broad, flexible platform to support products like Social Compass, SocialCentiv and others scheduled to debut in 2013. Social Compass is the enterprise social marketing solution that some of the worlds most recognized brands use to gain new customers through 1-on-1 conversations on a mass media scale; SocialCentiv, a web-based, do-it-yourself SMB version will debut at SXSWi on March 8.

Dallas, TX (PRWEB) March 08, 2013

SocialCompass patented technology makes finding new products and services as simple as tweeting about them. SocialCompass is a SaaS platform that monitors millions of public status updates in real time. By looking at keywords within the status updates, the software targets specific needs and geographic locations. When a relevant status is found, the SocialCompass team responds to that person on behalf of a client.

For example, if Mark Smith tweets, So hungry! Where should I go to lunch? the SocialCompass team would respond on behalf of one of its restaurant clients, with the message, @MarkSmith, Come see us! We have a great lunch menu, plus we have a great offer going on right now: [URL to offer page]. Once Mark visits the landing page, he can download that offer. Mark is then entered into the clients marketing automation system. A few days later, Mark will receive an email asking him to refer his friends in exchange for an additional reward from the client. If Marks friends opt in, he gets rewarded, and the process continues with his friends.

The effect is viral, says HipLogiq CEO Bernard Perrine. Consumers on Twitter live and breathe in the public space and are very comfortable there. With its innovative software solutions, HipLogiq is changing the way businesses connect with people who use social networks to explore, share and buy products and services. We are recreating 1-on-1 marketing on a mass scale to engage and connect consumers to brands in real time.

Last fall, SocialCompass began providing specialized, in-house services to a big-brand market. The software now outperforms traditional marketing campaigns by tenfold. Where companies can expect a 1-3 percent return on a direct mail campaign, SocialCompass clients see an average of 16 percent. A conversion is defined as a customer downloading an offer.

Today, the beta version of SocialCompass sister product, SocialCentiv, launches at SXSW Interactive. SocialCentiv is a web-based, do-it-yourself version of SocialCompass for SMBs. With additional products expected out this year, Perrine said it is a good time to introduce HipLogiq as the idea factory that provides a broad, flexible platform for all of its innovative products.

About HipLogiq

HipLogiq officially began in October 2012 as Social Compass, an enterprise solution for social media marketing. Co-founders Adam Root, Lindsey Madison and Bernard Perrine designed SocialCompass to help companies target and engage customers over social media in a meaningful, results-driven way. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their space in the market. As a result, HipLogiq launched in March 2013. SocialCompass and SocialCentiv work very similarly, but where SocialCompass provides an in-house, turnkey managed service for large brands, SocialCentiv is a web-based, do-it-yourself solution for small-to-medium businesses.

HipLogiq is backed by several individual investors, but the majority of funding comes from the Hadron Global Partners, a division of Carriage House Partners (CHP), and RLB Holdings. CHP, founded in 2009 by Anthony M. Lanza, and RLB, founded in 2011 by Ray and Lydia Bartoszek, are Connecticut-based private investment firms that focus on security, energy, technology, real estate, and sports and entertainment marketing. Both CHP and RLB take an active, hands-on approach with management in growing their portfolio companies and investments by developing, designing and implementing creative ideas and solutions on behalf of the investments and portfolio companies.

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HipLogiq Debuts as Parent Brand for SocialCompass and SocialCentiv Social Marketing Software Company Evolves Into an ...

Driving Business Results With Social Marketing Panel - Seattle Interactive Conference 2012

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Growing Solutions: A Social Marketing Approach to Food Gardening in Iowa 2-28-13

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Growing Solutions: A Social Marketing Approach to Food Gardening in Iowa 2-28-13 - Video

According to online marketing pioneer Richard Gorman, many brands still fail to understand exactly how social media marketing is best implemented.

New York, New York (PRWEB) February 26, 2013

What these figures show is that, for as much as businesses and brands may invest in social media marketing, and for as much as marketers may say they understand what social media marketing is all about, there is obviously a disconnect, Gorman remarks, in his press statement. The oft-recited rule of social marketing is that it is all about creating an appealing experience for users. Most of us give lip service to this idea, yet these statistics make it clear that most brands dont really do a great job of keeping their social media users coming back for more.

Gorman goes on to highlight an additional point made in the ReadWrite article, which is simply that many corporate social media pages are more about promoting the brand than creating an enticing user experience. It is really no wonder that many brands are languishing, says Gorman. Many corporate social media accounts, particularly for smaller businesses, are still littered with naked appeals for social shares or re-tweets. You dont get social shares by begging for them, though; you get them by creating content that actually makes people want to share it. Again, it is all about focusing on providing for the usernot promoting the brand per se.

Gorman goes on to underscore another sobering statistic found in the ReadWrite study, which is that only about 11 percent of businesses say that their social marketing strategies incorporate insights offered by other business departments. In other words, the marketing team is building these social media accounts without any input from the customer service division, explains Gorman. This is a huge missed opportunity for creating a social space that is more appealing to actual clients; how much more enticing would a social media page be if consumers knew they could have their specific product questions answered there?

ReadWrite affirms this point, noting that more than half of all consumers use the Internet to seek product support or help from other consumers. Smart brands, such as Hewlett Packard, have launched their own social support centers, resulting in multi-million-dollar savings.

The article concludes by encouraging businesses to forgo such common social metrics as likes and buzz, and instead search for more meaningful analytics, such as ways in which their social media campaigns save them money or increase their internal efficiency.

The bottom line is that social media marketing simply does not work when it is all self-promotion, all the time, Gorman explains. If you want online users to keep coming back for more, you have to offer them a user experience that helps them, that addresses their needswhich might mean online support and customer service, and it might mean posting helpful, informative content. The important thing is that the usernot the brand itselfis at the center of these endeavors.

Richard Gorman is a long-time direct response marketing pioneer and a social media enthusiast.

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Consumer Alert: Richard Gorman Indicts Dangerous Social Marketing Blunders

With dozens of social marketing venues for its divisions and subdivisions, General Electric still retains central oversight, largely through its use of analytics.

As new platforms rise and fall, Paul Marcum, director of global digital marketing and programming at GE, keeps a close watch, game to test-drive their effectiveness. But he's just as willing to move on if the venue doesn't attract the desired audience. For instance, the company let its Foursquare presence go when it realized the platform was not a match for GE's marketing needs.

With brand, divisional and subdivisional social media presences on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ and more, GE found that developing and deploying content and managing every response to each audience was too time-consuming for in-house resources.

Offloading content development has allowed the company to develop an overarching social media strategy that plays to each platform's strength. Marcum considers Facebook as "GE at its most accessible" because it has the most content and fastest response times. YouTube is an avenue to celebrate GE's technology and manufacturing impact with engaging videos.

Taken together these channels "humanize the organization in a way it never had been before," Marcum says.

Outsourcing content

He selects advertising agencies based on their expertise with specific social media formats. For instance, one agency skilled in visual presentation and video deals with Instagram content; another that is known for its ability to generate micro-content is tapped for Facebook and Twitter.

Marcum acknowledges that this "robust mix requires more overhead" in terms of managing it all but ultimately calls it time well-spent.

Marcum continues to finesse GE's social marketing approach, mostly through improved analytics. In the early days, Marcum received a PDF each week with basic results such as likes, fans and followers. But that was inadequate, because "it wasn't tailored to engagement or real time and really didn't reflect the opportunity in social media," he says.

Nowadays, GE uses homegrown analytics and visualization software that pings all social media APIs for data, including Google Analytics, Facebook and Twitter. Managers can access real-time customizable dashboards that illustrate performance on a daily basis.

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Analytics boost social marketing efforts