Bizminers Dynamics CRM Social Marketing Add-On for CRM 4.0
Bizminers Dynamics CRM Social Marketing Add-On for CRM 4.0.
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Bizminers Dynamics CRM Social Marketing Add-On for CRM 4.0 - Video
Creating a Killer Social Marketing Profile!
By: Keith McMean
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Creating a Killer Social Marketing Profile! - Video
Social Marketing Hero at Twitter
http://www.socialmarketinghero.com/twitter-21/favourites-2/ Twitter has over 500 million followers, making over 1.7 billion searches a day on the site. Using...
By: Nessa Duran
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Social Marketing Hero at Twitter - Video
Companys technology harnesses the power of social platforms to cultivate prospects and facilitate audience engagement
Atlanta, GA (PRWEB) April 02, 2013
The company's technology offers in-depth social prospecting, lead generation and nurturing solutions. Through interest graph analysis and proprietary algorithms, Insightpool mines the social universe including Twitter, LinkedIn and Facebook to pinpoint existing and perspective customers for brands. Prospects are identified and grouped using Venn diagrams allowing digital marketers to rank users most likely to take action on behalf of the brand.
Insightpool is reinventing customer marketing by harnessing drip marketing techniques and applying them to the social world. We are solving one of the biggest issues brands face identifying core audiences and then converting them into leads, fans and customers, said Adam Wexler, Insightpools chief strategy officer. We are revolutionizing the way brands prospect and interact with current and future customers. Feedback from initial users reinforces the value of an innovative platform like this in the marketplace. We are thrilled to launch Insightpool to all brands seeking meaningful, strategic fan interaction.
A recent study from Optify, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that Twitter accounted for 82 percent of all social media-originated leads. The ability to mine Twitter and the social universe for brand champions, while automating scalable personal one-to-one interaction, is a must-have for brands seeking to build, expand or engage with a relevant audience.
Insightpool will fundamentally change how brands discover and market to potential customers online and in turn increase Key Performance Indicators such as engagement and revenue. Rather than marketing to the masses and hoping for interaction, Insightpool lets businesses target, engage and convert fans to brand champions at the individual level, noted Wexler.
A limited number of free trials are being offered: launch.insightpool.com (promo code: LAUNCH).
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About Insightpool
Insightpool delivers Social Marketing Automation (SMA) software that drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage through a variety of social impressions. Learn more about us at http://www.insightpool.com.
Fanbase Media, a new social media marketing startup which has been flying under the radar for over half a year, helps companies use Instagram for connecting with their customers. Despite the companys low profile its turnkey, self-serve solution wont launch until next week, in fact it has already attracted the interest of some bigger-name brands, including Michael Kors, Shape Magazine, and others which the company isnt allowed to publicly name.
Currently a bootstrapped team of three, the startup helps businesses create, manage and promote campaigns involving user-generated photos posted on Instagram. For example, a company might want to run a photo contest on Instagram, specifying that entrants tag their photos with a particular hashtag to qualify.
Fanbase Media then helps to aggregate those photos, which can be pulled into a businesss Facebook Tab page, mobile microsite, or another page on the companys own domain. For example, you can see this page on a Michael Kors website, which shows a Fanbase-managed photo contest which the fashion brand ran in February for Valentines Day. The company had asked users to tag their favorite things, using the hashtag #fallinginlovewith.
Explains Fanbase founder Michael Zsigmond, a lot of brands are starting to tap into user-generated content for marketing, and we realized that theres really no platform that made it really simple for a brand to tap into user-generated content on Instagram.
Thats not entirely true, of course. Fanbase will compete with a growing handful of companies offering Instagram marketing solutions, including but not limited to, recently fundedNitrogram, as well asOlapic, Statigram,Chute,Curalate, and others. But Fanbase Medias focus on photo campaigns specificallymay appeal to those looking for an end-to-end, targeted solution.
The company offers three pricing tiers, starting at $299/month for 100 approved photos, then $499/month for 500 photos, and custom pricing beyond that. In an online dashboard, businesses can view the photo entries, approve or deny them, comment, and share them back to social networks, or mobile or desktop websites. The campaigns also support features like user voting mechanisms, Facebook Like gating, embeddable widgets, and more. And tools to design the photo websites and contest pages are provided, too.
The company has been working on the platform over the past eight months, Zsigmond says, and they believe this is the direction social media marketing is headed. The first generation of social marketing platforms was really about helping brands manage the content they push out, and we think the next generation of social marketing platforms is helping brands tap into their audience for content, and then use that content for marketing results, he explains.
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Fanbase Media Debuts Its Social Marketing Platform For Instagram (And Maybe One Day, Vine)