Dear Lifehacker, I love social media marketing. Ive been doing it for my blog for over 12 months and have recently been brought on as a content manager for a small online business. At what point can I call myself an expert and start charging for consultancy work? Thanks, Social Seeker
Consulting picture from Shutterstock
Dear SS,
The short and simple answer? As soon as you can persuade somebody to pay you money for your advice and consultancy, you can call yourself a consultant. Theres no way of becoming a certified social media consultant; the proof is in what you deliver. If you can provide specific examples of how you have improved social media performance for a specific business or individual whether thats getting more Twitter followers or making Facebook ads more effective you can try and persuade someone to pay you to deliver those skills.
That wont necessarily be easy. Theres a lot of self-serving rubbish peddled in the social media space. Theres also sometimes a distinct unwillingness to discuss whether an enhanced social media presence actually benefits a business. That said, if you are good at gaining followers and attracting attention, you already have the basis for a marketing plan for your consultancy work.
Youll need to figure out what you can charge. Weve offered detailed advice on this topic before. As a new consultant, you may find you cant charge the same rates initially as established rivals, but a lower rate may give you an advantage in finding clients.
One other thing to bear in mind: youll need to be careful to balance your new ambitions with your current job. Your boss isnt going to be thrilled if you seem to be spending more time hunting down consultancy clients than doing your own work, and you wont be able to use the work you do for your boss as an example without explicit permission. That doesnt mean that you cant do both: you just have to be clear what the boundaries are.
Cheers Lifehacker
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Ask LH: When Can I Call Myself A Consultant?
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(PRWEB) February 15, 2014
The independent authority on search marketing vendors in Australia, topseos.com.au, has promoted the list of the February 2014 best social media marketing agencies in the online marketing industry. The listings are promoted at the start of each month in order to account for the latest developments and achievements of the best performing social media marketing agencies. The independent research team at topseos.com.au evaluates and ranks the social media marketing agencies included in the evaluation process each month in order to assist businesses in selecting their best fit social media marketing agency.
While many social media marketing firms in Australia are considered for the meticulous evaluation process each month only the top firms are featured in the ratings. The rankings are revised each month in order to account for the latest developments and achievements of competing social media marketing firms in areas most commonly associated with successful social media marketing services. The five areas of evaluation used to determine the best firms include methodology, brand management, timeliness, consultation, and reach.
The 10 best social media marketing consultants in Australia for February 2014 are:
1. SEO Company Ltd
2. Switched on Media
3. SEORank
4. SEO Company Sydney
5. Logan Nathan Pty. Ltd.
6. Demonz Media
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topseos.com.au Names February 2014 Rankings of Best Social Media Marketing Firms in Australia
PARSIPPANY, NJ (PRWEB) February 14, 2014
The Interactive Firm, a newly formed Parsippany, NJ based digital and social media marketing agency, announced the launch of their new business. The Interactive Firm is aiming to help small to medium sized New Jersey businesses generate more revenue from the Internet and social media channels. The firm is a sister company to Lodging Interactive, a leading provider of digital and social media marketing service to the hospitality industry for more than 10 years.
With more than 10 years of experience in delivering high performing digital marketing services to the hospitality industry, we felt it made sense to expand our services to other business verticals outside of hospitality through a newly formed entity, stated Mr. DJ Vallauri, Founder & President of The Interactive Firm. It is our intent to deliver the same level of high quality and ROI driven services to all businesses
The Interactive Firm provides digital marketing services that are customized to meet the needs of small to medium sized businesses. Services include:
Website design, development & hosting Email hosting & management Search engine marketing (SEO) Paid search marketing (PPC) Email marketing Logo design Copywriting services Video production Social media marketing & engagement Online reputation management
For more information, please visit the companys website at http://www.TheInteractiveFirm.com or call (800) 609-7657 ext. 701.
About The Interactive Firm
The Interactive Firm is a Parsippany, NJ based digital and social media marketing agency servicing small to medium sized NJ businesses. The company provides clients with online website development services and digital marketing expertise. The companys website is located at http://www.TheInteractiveFirm.com and its phone number is (800) 609-7657 ext. 701.
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NJ Based Interactive Firm Launches to Help Local Companies Generate More Business from the Internet