Mediaboss Marketing

Unum is an AI social media post generator that makes managing social media accounts easier. It makes it easy to publish posts across multiple platforms, using any device, and collaborate with your team members for ultimate success.

This app works like other AI-powered social media tools like Planoly and Later the key difference is you dont need to send monthly payments! In fact, you can get Unum Pro for life for only $49.99.

The work of a social media manager may look completely different day to day. On Monday, you might spend hours writing captions. But by Friday, youre trying to get a months worth of posts all scheduled out. Unum can help you with that by acting as an AI-powered social media team.

ThisAI social media tool can generate captions, write hashtags, plan content in advanceor even post automatically on your behalf. Use Unum to create and edit posts, schedule content, track insights, and optimize captions and hashtags using AI.

Working with images? Of course you are, because stunning images can do the heavy lifting when it comes to social media success. And Unum offers loads of useful tools to make sure your social posts shine.

Unum comes with 500-plus overlays and filters for photo or video content. And if you need to take your work home with you, you can leave your computer behind. This AI social media manager automatically syncs your projects to your account, so you can pick up where you left off. Plus, its all-in-one interface eliminates the need to bounce between a dozen different AI tools.

Unum connects to most major social media platforms, including TikTok, Instagram, YouTube, Facebook, LinkedIn and X. You also can use it for more utilitarian platforms like One Drive, Google Photos and iCloud.

Save on Unum, an AI social media content generator that will save you time

Simplify your content creation process for social media with a little help from a full-featured AI social media post generator. Get alifetime subscription to Unum Pro for just $49.99. Thats 93% off the regular price of $719.40.

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AI social media post generator and manger Unum saves time - Cult of Mac

So far, the 21st Century has been good to big luxury players. The Great Recession in the late 2000s threw luxury brands a curveball. But they soon bounced back as new wealth creation, notably in China, continued to generate legions of shoppers eager to signal their arrival.

In 2000, the world had 15 million millionaires; by 2022 that number had roughly quadrupled to 60 million. At the same time, appetite for luxury goods grew fast among middle-class aspirants and the industry met them halfway with new product categories like streetwear that added a novel element to the marketing machine at the heart of luxurys business model.

Through glittering megastores, celebrity-fuelled campaigns and shrewd strategies like category segregation that confined image-driving products such as evening dresses to high price ranges, ensuring they were unattainable to most, while pitching others, such as beauty, at price points for the masses, luxury brands have long managed to sell exclusive goods by the millions.

The marketing was so effective that as brands produced ever-higher volumes of goods, including millions of units of sneakers and sweatshirts, they were able to sacrifice quality standards to help meet growing demand and pad profit margins, all while deploying price hikes that far outpaced inflation, without triggering a backlash.

As long as the world kept producing newly minted millionaires and aspirants had access to cheap credit, the sales kept coming. But things have changed.

After a period of post-pandemic exuberance, aspirational consumers have sharply pulled back on luxury shopping, hit by rising interest rates and a cost of living crisis, while Chinas millionaire-making machine has stalled, sharpening competition for the smaller pool of wealthier clients who are still spending.

In part to protect margins, brands have pushed prices higher still. The average price of luxury goods in Europe has increased by 52 percent since 2019, according to HSBC.

But its safe to say, the price hikes have not gone down well. Theyve succeeded in pushing aspirants further away. And though the rich have the means to keep shopping, nobody likes to be taken for a ride: on social media, critics now routinely discuss rising prices and reports of deteriorating quality and wonder aloud whether luxury brands are worth it.

The bottom line: prices are up, quality is down and social media has made it plain for all to see. In a slowing market, thats not a great place to be.

Eventually things will bounce back, but marketing stories are hard to build and easy to break. Big luxury brands need to reinvest in quality and reexamine their pricing or risk damaging their carefully crafted mythology.

Eugene Rabkin is the editor of StyleZeitgeist magazine.

The views expressed in Op-Ed pieces are those of the author and do not necessarily reflect the views of The Business of Fashion.

How to submit an Op-Ed: The Business of Fashion accepts opinion articles on a wide range of topics. The suggested length is 700-1000 words, but submissions of any length within reason will be considered. All submissions must be original and exclusive to BoF. Submissions may be sent to opinion@businessoffashion.com. Please include Op-Ed in the subject line and be sure to substantiate all assertions. Given the volume of submissions we receive, we regret that we are unable to respond in the event that an article is not selected for publication.

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Op-Ed | How Long Will the Luxury Myth Last? - The Business of Fashion

In the ever-evolvingworld of marketing, traditional advertising can feel like a pesky ghost loud, disruptive, and often unwelcome.Enterghost marketing, a strategy that flips the script, promoting products or servicesin a more subtle, indirect way.But how does social media, a platform known for its transparency, become a breeding ground for this spectral approach? Buckle up, marketers, because we're about to delve intothe world ofghost marketing and its hauntingly effective presence on social media.

Ghost marketing,also known asstealth marketing, revolves around promoting a brand or product without directly mentioning it. Think of it as a secret agent on a mission, infiltrating the target audience's space with cleverly disguised messaging. Companies utilise this approach for several reasons:

Social media platforms,with their emphasis onengagement and user-generated content, are a ghost marketer's dream. Here's how these platforms become prime real estate for this spectral strategy:

The effectiveness of ghost marketing is undeniable. A 2024 study by Marketing Dive revealed that64% of consumersdistrust traditional advertising, while88%say they trust recommendations from friends and family. Ghost marketing capitalises on this by fostering a more genuine connection with audiences.

Advantages:

Disadvantages:

Ghost marketing,when used strategically, can be a powerful tool for building brand awareness, fostering positive sentiment, and ultimately driving sales.Here are some key takeaways:

Social media,with its focus on engagement and user-generated content, provides a fertile ground for ghost marketing.By embracing a subtle, strategic approach, marketers can build brand loyalty and achieve their marketing goals in a way that feels less like a noisy ghost and more like a captivating whisper.

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Social Stealth: The Art of Marketing Without Mentioning It - YourStory

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TikTok is first social media platform to label AI-generated content - Marketing Beat

Mumbai: In today's interconnected digital world, influencer marketing stands out as a potent tool for brands looking to expand their reach and engage with their target audience. By harnessing the sway and popularity of individuals with dedicated followings, influencer marketing has the potential to elevate brand awareness, bolster credibility, and drive conversions. In this insightful exploration, let's delve into the fundamentals of influencer marketing, dissect various types of influencers, outline the steps to craft a successful influencer marketing strategy, and glean valuable insights to navigate this dynamic landscape.

Understanding Influencer Marketing:

At its core, influencer marketing is a collaborative endeavor where brands team up with individuals, known as influencers, who boast sizable followings on social media platforms. These influencers wield influence over their audience's purchasing decisions, making them invaluable partners for brands seeking to promote their products or services. By leveraging the reach and sway of influencers, brands can seamlessly connect with targeted audiences, all while measuring the efficacy of their campaigns. This collaborative approach often involves compensating influencers or their representatives for creating and sharing sponsored content across various formats, including posts, videos, stories, live streams, and more. The objective? To seamlessly integrate the brand's message into the influencer's content, thereby capturing the attention and trust of their followers.

Benefits of Influencer Marketing:

The allure of influencer marketing lies in its myriad benefits for brands eager to amplify their marketing efforts. By collaborating with influencers, brands gain access to their established fan base, effectively expanding their reach to a broader audience. Influencers' inherent trust and authenticity with their followers imbue brand promotions with a personal touch, fostering credibility and trust among consumers. Moreover, influencers often specialize in specific niches, facilitating targeted marketing efforts that resonate with highly relevant audiences. By tapping into influencers' content creation prowess, brands can access compelling, high-quality content that resonates with their target demographic. Compared to traditional advertising channels, influencer marketing proves to be cost-effective, with brands allocating budgets for collaborations rather than expensive production and media placement. With the aid of trackable links, promo codes, and analytics tools, brands can measure campaign success, monitor key metrics, and refine future partnerships, ensuring a continual cycle of improvement and optimization.

Types of Influencers:

In the realm of influencer marketing, influencers come in various shapes and sizes, each offering distinct advantages:

. Mega-Influencers: These influencers boast massive followings, typically in the millions, enabling brands to reach a vast audience albeit with potentially lower engagement rates.

. Macro-Influencers: With substantial followings ranging from hundreds of thousands to millions, macro-influencers wield considerable influence and can connect with a broad audience.

. Micro-Influencers: Despite their smaller following, micro-influencers possess highly engaged and loyal audiences, making them ideal for targeted marketing efforts within specific niches.

. Nano-Influencers: These influencers may have modest followings, but their influence within close-knit communities cannot be understated, offering brands an intimate connection with their audience.

How Influencer Marketing Works:

At its essence, influencer marketing enables brands to tap into an influencer's engaged audience, reaching a wider and more targeted demographic while leveraging the influencer's credibility and authenticity. The process typically involves:

1. Identification: Brands meticulously research and analyze influencers whose values, audience demographics, and content align with their products or services.

2. Collaboration: Brands and influencers negotiate partnership terms, delineating the scope of work, compensation, and content guidelines to ensure brand consistency.

3. Content Creation: Influencers craft engaging content that seamlessly integrates the brand's product or service, aligning with their audience's interests and preferences.

4. Content Distribution: Influencers share the branded content across their social media platforms, leveraging their influence and engagement to amplify the brand's message.

5. Monitoring and Evaluation: Brands closely monitor campaign performance, tracking metrics such as engagement, reach, and conversions to gauge effectiveness and inform future strategies.

In conclusion, influencer marketing emerges as a potent force in the realm of direct selling, leveraging social media to promote brands effectively. By partnering with influencers, brands can expand their reach, enhance credibility, and foster meaningful connections with their target audience. As brands continue to navigate this dynamic landscape, embracing influencer marketing as a strategic tool can unlock new avenues for growth, engagement, and success in the ever-evolving digital age.

The following article is attributed to Asort.com co-founder & CEO Roshan S Bish.

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The Power of Influencer Marketing in Direct Selling: Leveraging Social Media to promote brand - Indiantelevision.com