Mediaboss Marketing

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

At WordStream, weve created this guide to provide you with the social media marketing training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

This education guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual. Read to learn about how to reap the benefits of using social media in marketing.

Before you begin creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a mapyoull only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social media marketing can help with a number of goals, such as:

Only by establishing your goals can you measure your social media ROI.

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

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Social Media Marketing: How to Use Social Media for ...

One of my favorite things aboutsocial media is that its still such a young and new form of communication. It feels too early to take anything as a given, so were all experimenting, testing and learning together.

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

Ive been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of7 social media psychology studies that will make your marketing smarter.

Most of us are familiar with that slightly uncomfortable feeling you get before you publish something new to the worldweve even written about it here.

Sometimes the feeling leads to a creative breakthrough. Other times, it causes us to change our minds altogether. To find out more about how this feeling affects the way we publishupdates to social media, two researchers at Facebook conducted a study on self-censorship (that is, the posts you write and never actually publish).

Over 17 days, theytracked the activity of 3.9million users (studying the actionsbut not the keystrokes or content).During the course of the study, 71 percent of users typed out at least one statusorcomment and then decided not to submit it. On average, they changed their mindon 4.52 statuses and 3.2 comments.

Researchers theorizethat people are more likely to self-censor when they feel their audience is hard to define. Facebookaudiences tend to be quite diverse which makes it hard to appeal to everyone. Users were less likely to censor their comments on someone elses post because the audience was more concrete.

Marketing takeaway: We all want to know our audience more deeply so we can communicate with them better. To understand your own audience better, try developing personas. And remember:Just because you dont always hear from your audience doesnt mean theyre not listening.

We know that emotions can be contagious in person-to-person settings, but not much was known about whether emotions can spread in the same way online until one of the largest-ever studies on the subject.

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7 Social Media Psychology Studies That Will Make Your Marketing Smarter by @courtneyseiter

In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success.

Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 19-20. Attend and youll learn proven social media tactics for driving traffic, increasing sales and improving customer satisfaction.

Whether youre a brand marketer in a large company, work at an SMB, or manage client marketing at an agency, youll leave SMX Social Media Marketing knowing the latest social media best practices. Sessions include:

And many more! See the agenda.

Register by Friday, Save $200

Early Bird Rates expire this Friday, October 17. Register today and youll pay only $1495 for two days packed with tactics and networking. Send your team and save an additional 15-35%.

Register now!

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Be Ready for 2015! Attend SMX Social Media Marketing Early Bird Rates Expire Friday

Theres no denying that social media is a powerful resource for brands. With 74% of online adults on social media, its an effective way to reach and interact with your audienceand share information about your brand.

However, social media can also do harm to your business if you dont understand how to properly manage your social media channels. Check out the examples below to learn more about the pitfalls many business owners run into.

Those new to the concept of social media often get a rude awakening once they get started. Most business owners are used to traditional advertising methods, and they tend to jump into social media thinking they can use tools like Twitter and Facebook to shout messages at their audience. The notion of inbound marketing, or push vs. pull marketing, is still new to them and they usually learn the hard way that spamming users can make them look bad.

The value in using social media as a marketing and advertising channel relies on the trust and rapport you build through interactions with your potential customers. Usingthese tools to only send advertising messages to your customersis a turn off.It says a lot about your business when a visitor lands on your website and social media accounts to only see blog posts, status updates, or tweets strictly touting your products and features.

As the co-founder of Buddy Media, Michael Lazerow, toldMatthew Bishop on LinkedIn that the goal for marketers on social media is to engage them by discovering how do you as a brand get into the conversation. In other words, you need to create content that your audience wants to share and discuss.

In years past, it was possible for a business to still thrive despite having a rude owner or poor customer service. The Internet has absolutely changed that game because of the power consumers have to talk about their experiences with a business via online review sites like Yelp and TripAdvisor. Remember, one bad experience shared on a review site could potentially be seen by hundreds, if not thousands, ofpeople.

The same can be said about social media platforms like Facebook and Twitter.

Remember the whole Amys Baking Company fiasco? Instead of addressing consumer complaints and finding out why there were negative reviews, the owners went ballistic. In fact, the debacle has become a classic example of what not to do on social media.

While some would argue that getting your name mentioned is better than being ignored, thats not an excuse to make it a habit. Customers are likely to forget about a hiccup here or there, but with so much competition in e-commerce, its not difficult for customers to turn to brands with better customer service.

And, its just not the handling of customer service that is important. Its how promptly you respond to customers as well. Convince and Convert have found that 42% customers who have a complaint on social media expect a response within 60 minutes. Whether thats realistic or not isnt the issue; its the fact that customers demand a speedy response.

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5 Ways Social Media Could Hurt Your Business by @albertcostill

The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more.

During this year's Advertising Week, Jennifer Kasper (JK), group vice president of digital media and multicultural marketing at Macy's, made the rounds to speak in sessions about Macy's approach to retail marketing, brands transcending their category to become a part of digital culture, localization, and Pinterest, among other topics.

She also discussed the department store's love of demo events that have now moved into great content for online video.

"There's a long history of doing how-to demos in our store: cooking, makeup, fashion. We capture a lot of video at the event itself and they have an impact, whether you were there or not," she said. "The demo of Bobbi Brown putting on a smoky eye isn't just happening at Macy's Herald Square."

Kasper was all over Ad Week, but we caught up with her to chat about event marketing, social media, and much more.

CZ: You talked about how Macy's is big on event marketing. Which events tend to resonate most with customers?

JK: How do I answer this question without starting with the Macy's Thanksgiving Day Parade? From the millions of people who line up along the parade route every year, to the millions more who watch it on TV, no other event that we produce reaches as large an audience or generates more good will and brand affinity.

That said, we host thousands of local events in our stores every year - events that bring our product assortments to life, and help educate and entertain our customers. While at a much smaller scale, these special events cement Macy's relationship with the communities where we do business and bring the magic of Macy's to life.

CZ: Social plays a big part in the new "Age of the Customer." Of all Macy's social platforms, which one do you think you do best?

JK: It's as if you've asked me to tell you which of my children I love most! I'm most proud of how we've leveraged the individual strengths of each platform to bring our Macy's events to life. An event like Fashion Rocks or the Thanksgiving Day Parade has stories to tell across all of them. We use Facebook for reach at scale, Twitter for breaking news, Instagram for an insider's perspective, and Pinterest to connect products and drive commerce.

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Spotlight On: Jennifer Kasper, Macy's