Mediaboss Marketing

Its that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:

The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013)

The Top 7 Social Media Trends Dominating 2014 (written July 2014)

But without further ado, here are my top 7 social media marketing predictions for 2015!

1.Well witness the rise of Ello

What we couldnt have predicted last year was the emergence of a new social platform intended to go head-to-head with social media giant, Facebook. The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by some as the hipster social network, Ello offers a forever ad-free experience and promises to never sell its users information to third parties. Their website states: Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a free service, users pay a high price in intrusive advertising and lack of privacy.

Its unclear at this point whether the extreme buzz around the platform is simply because of its positioning as the anti-Facebook, or whether it has the substance, design and functionality to actually become a serious competitor for Facebook. Engagement on the platform doesnt seem to be high at this point, and some are pointing out the current weaknesses of the platform, including the lack of video-integration and meaningful conversation and engagement.

Regardless, Ello is likely to grow in 2015, both in terms of numbers and engagement, and many will be watching closely. For more background on the platform, see my article, Ello: What Is It and Why Does Everyone Want an Invite?

Continued here:
The Top 7 Social Media Marketing Trends That Will Dominate 2015

Summary: Salesforce.com is upgrading its cornerstone ExactTarget Marketing Cloud to continue changing the way brands communicate with their customers via social channels.

Salesforce.coms Radian6 Buddy Media Social Studio is getting a major refresh since being unveiled this past spring.

Already touted as an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics, the latest round of upgrades are intended to infuse heavier doses of social listening and analysis.

Service Cloud customers can test Social Studio on a freemium model with the option to experiment with campaigns on either Twitter or Facebook. Beyond these two stalwart social media brands, the Service Clouds social network coverage is also being expanded to include Sina Weibo and Google Plus.

Gordon Evans, vice president of product marketing at Salesforce.com, suggested via telephone on Friday that with these updates, social media marketers can set up a single place to do their jobs versus having to juggle multiple solutions.

But Salesforce insists these CRM tools have much more potential beyond the retail industry and service jobs.

Charlie Treadwell, director of global social media at Symantec, posited how social is vital across all functions for customer experience in good times and in bad, and everything in between.

Without naming names, Treadwell pointed toward a security breach incurred by a major retailer last winter, adding that Symantec utilizes Social Studio for tracking customer sentiment and feedback during buzzed-about attacks.

"We use social to understand what those questions are, Treadwell explained.

Gregg Johnson, senior vice president of product management at Salesforce, reiterated how these new features encourage listening to what is happening in the market and how to take advantage of those opportunities.

Read the original:
Salesforce.com hones listening skills for Marketing Cloud, Social Studio

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