Mediaboss Marketing

Most companies have embraced social media as part of their marketing mix, but they dont always understand what makes it successful. That means their efforts are often through trial and error.

Meanwhile, theres rising pressure on marketing budgets even as organizations look for ways to identify, measure and optimize key performance drivers of social media activities.

We recently studied corporate blogs from Fortune 500 companies to examine effective communication traits and provide recommendations for managing corporate social media. Of the companies that were either running or planning to run social media initiatives, only 12% thought they were doing it effectively.

So how can organizations make sure their social campaigns are effective? Below, we share three techniques for organizations that are looking to engage with their customers.

1) Be relevant Social media users are looking for expertise, competency and insights that arent available in traditional media settings. Corporate social media is only successful if the right spokesperson is chosen.

2) Tell a story In the social media space, where everything is about connecting with peers, narratives represent the most common way of addressing an audience. Our results show that storytelling heavily influences traffic numbers.

3) Be conversational When activity on a corporate social media presence is conversational in nature, it draws more visitors. People participate in online conversations because they value interpersonal connections.

It is also important to remember that social media success should be measured not only by the number of comments, but also by the number of conversations present. Because visitors average time on a page is usually short, consider technical features that group related comments and increase the visibility of corporate participation, such as highlighting answers from the company. Want to learn more? Watch our webcast replay Social media: own your own brand or others will from the EY Strategic Growth Forum.

Tell me: When was the last time your organization really connected with customers on social media?

source: iStock

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EYVoice: 3 Ways To Engage Customers Through Social Media

Columbia, MD (PRWEB) December 17, 2014

Pixe Social, the provider of popular mobile and tablet-based social marketing solutions, announces that the Pixe Snap Summer Music Take Over Contest Series has been awarded the 2014 Internet Advertising Competitions MobileWebAward. Pixe Socials social and attendee engagement solution was judged the winner in the Best Social Network Mobile Application category.

Pixe Snap, a gamification-based native app available for free download on iOS and Android devices enabled consumers to share their fan pics for featured artists and bands included popular acts such as Katy Perry, Justin Timberlake, and One Direction with their social media networks on Facebook, Instagram and Twitter in real-time.

In addition to this award, Pixe Socials attendee engagement and social promotion solution for IMEX Frankfurt was selected for the MobileWebAward in the Best Events Mobile Application category.

The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

About Pixe Social Pixe LLC, a leading technology provider, leverages user-generated content while engaging customers with brands through marketing promotions, delivers enhanced online engagement. Pixe enables businesses to secure 'photomonials' from existing customers to reach out to a phenomenally large base of potential customers on Facebook, Twitter, and Instagram, thus converting audiences into brand ambassadors.

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Pixe Snap Wins IAC MobileWebAward for Best Social Network Mobile Application

Social Marketing | Chia s C HI cho Trang (Tip Khc)
I created this video with the YouTube Video Editor (http://www.youtube.com/editor)

By: Social Marketing | John Duong

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Social Marketing | Chia s C HI cho Trang (Tip Khc) - Video

Social Media Predictions and Wishes for 2015 (Trailer)
The LunchBunch Show ep. 60 get #39;s the Scott Treatment - an under 4 minute teaser of our half hour discussion on what we think will change on social media in 2015 and we we wish would. Some...

By: NewRayCom

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Social Media Predictions and Wishes for 2015 (Trailer) - Video

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.

In the annual survey of marketing, media and tech companies from M&A firm AdMedia Partners, social marketing shops ranked a distant fourth as an acquisition targetbehind analytics, digital marketing and mobile marketing. Thats down from No. 2 a year ago. Put another way, less than half of the respondents expressed interest in acquiring companies in the sector (47 percent), compared to 56 percent last year.

Why the cold shoulder for something that marketers obviously crave?

Big players in the space like MRY have already been snapped up while other types of shopsincluding PR, digital, media and traditional agenciesare churning out social content and evolving into social specialty shops themselves, as has been the case with 360i.

Moreover, the barrier to entry in social is low. Its easier to break into. Its less technical, explained Seth Alpert, managing director at AdMedia. Its still a pretty high area of interest, but it is definitely down. Some of the hype has settled down, and thats reflected in these results.

As interest in social shops wanes, the desire to invest in the old school practice of direct marketing has grown, with 46 percent of the poll respondents looking to buy traditional shops, up from 35 percent last year. As a result, CRM/database marketing has jumped to No. 5 on the wish list from No. 8. The increasing importance of analyticsNo. 1 on the list both yearsis driving the trend.

To be successful in CRM or database marketing, basically you have to have good analytics, Alpert said. So I think those are linked.

Overall, the gap between those surveyed who believe 2015 is the time to buy versus the time to sell continues to be relatively narrow. The trend began in 2013 when 70 percent said buyers should act now and 51 percent said sellers should jumpa 19 percent difference. The gap narrowed to 16 percentage points last year and this year held steady at a 17-point difference, with 82 percent saying perspective buyers should act now versus 65 percent saying sellers. In contrast, there was a 60-point gap in favor of buyers just four years ago.

Alpert attributes the more even marketplace to the Federal Reserves lowering interest rates years ago, making it less expensive for buyers to borrow money and make acquisitions. Of course, lower rates sweeten the market for buyers, as it gives them ready access to capital, as well as sellers, who could end up with higher multiples. But as the Fed signals it might raise rates, both sides are left thinking that the time to act is now, said Alpert.

Another factor fueling deals, at least among sellers: irrational exuberance around the high prices tech and marketing shops are commanding, Alpert said.

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Acquiring a Social Agency Is Sounding Less Sexy by the Month