Mediaboss Marketing

Social Marketing Varriletes S.A

By: Silvia Lopez

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Social Marketing Varriletes S.A - Video

Integration Of SEO And Social Marketing Strategies For Better Ranking
Q: Integration Of SEO And Social Marketing Strategies For Better Ranking Mixed SEO+Social Media Marketing is the latest online digital media marketing success formula. For more details...

By: MenSagam Technologies

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Integration Of SEO And Social Marketing Strategies For Better Ranking - Video

Many companies had already abandoned "like-gating" for more effective social media tactics, but for those still amassing fans by requiring them to like their Facebook page before entering a contest or accessing content, Facebook put a definitive stop to the practice last week.

The change will create a short-term challenge for some brands, but it will present a much greater long-term benefit to social media marketers by forcing them to focus on more meaningful metrics to gauge social marketing success.

To understand how the end of "like-gating" will benefit social marketers, the marketing team at Offerpop analyzed years of data from hundreds of thousands of Facebook campaigns. We found that removing the "like gate" can actually have a positive and immediate impact on marketing performance.

Here are three reasons why:

Offerpop analyzed more than 100,000 social campaigns run through its platform, and the analysis turned up some surprising results. Campaigns that were not "like-gated" significantly outperformed like-gated campaigns in email address collection.

According to our data, social campaigns that weren't "like-gated" acquire 26 percent more email addresses than those that were. Capturing email addresses takes you a step closer to owning (rather than renting) your audience. Email opens up a direct channel of communication with your customer, so you can re-engage campaign participants with targeted promotions that directly increase sales.

Marketers running "like-gated" promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook "like," you're ensuring that new fans really do have an affinity for your brand and are more likely to engage with your pages content.

In light of Facebooks algorithm changes, having high engagement rates is essential to sustaining your contents organic reach. The more people who actively engage with your brand, the higher Facebook will rate your posts.

A more nuanced effect of the end of "like-gating" is how it changes social media advertising strategies for the better. If you are gaining fans who are unlikely to become customers, and then spending social media advertising money to target them with Facebook ads, chances are you are not making efficient use of your advertising budget.

Maintaining a high-quality, targeted follower base makes your advertising laser-focused and highly effective. With your pages fan data, you can use Facebooks custom audience and lookalike audience features to target existing or new customers with paid social ads. These ads are generally less expensive than Google AdWords campaigns, and the more closely these Facebook audiences mirror your top customers, the better your return on investment will be.

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How the End of Facebook 'Like-Gating' Will Benefit Brands

Eye Deal Facebook Marketing
Facebook Marketing | Social Marketing | Email Marketing | Eye Deal Marketer Eye Deal Facebook Marketing or Social Marketing tips to help get the new internet marketer started off right on their...

By: The Eye Deal Marketer

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Eye Deal Facebook Marketing - Video

Beltsville, MD (PRWEB) November 10, 2014

OutMarket, a provider of marketing automation software and services, today released How to Use Social Data to Personalize Your Marketing, a guide that advises marketers on how to gather pertinent data about their audience and use it in their integrated marketing strategy to convert prospects into buyers.

Contextual marketing encompasses mobile, real-time marketing and native marketing. It also includes terms like agile marketing, permission-based marketing and behavioral marketing. In the big picture, contextual marketing brings data and tactics together to provide personalized and relevant messages to people across channels and timeframes.

While contextual marketing can be accomplished manually, many marketers choose to use marketing automation software. Such software houses data and tactics in a single location, decreasing time and costs while increasing personalization, efficiency and measurable results.

With the explosion of prospect and customer data available today, theres no wonder why marketers are drowning in data, said OutMarket CEO You Mon Tsang. But data is nothing without intelligent insight and action. Once marketers gather pertinent data and derive insights, they can tailor their strategies to make every marketing touchpoint count in the complicated sales funnel.

Actionable takeaways from the guide include:

The How to Use Social Data to Personalize Your Marketing guide is available for free here: https://www.outmarket.com/resources/white-papers/

About OutMarket OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.

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OutMarket Releases How to Use Social Data to Personalize Your Marketing Guide