Mediaboss Marketing

Toronto, Ontraio (PRWEB) November 18, 2014

Now available in the U.S. and Canada, the solution extends the use of existing social marketing resources, adding value to a companys web content.

Since its soft launch in June 2014, Spontbox acquired nearly 50 clients. Spontbox creates an engaging TV channel for its clients using publicly available social media from product manufacturers and third party reviewers. This custom channel educates the consumer about new products and services and gives them a preview of their social experience as a subscriber to the clients Facebook page or Youtube channel. Combined with customizable media feeds from reputable entertainment and news sources, Spontbox strengthens its clients social outreach.

Many companies have a wealth of content already posted to social media channels that for one reason or another does not find the appropriate audience. Spontbox founder Mo Nasseri said of his motivation to start the company. Much of this social content never reaches their consumer base. Our technology parlays this existing content into digital signage for display within a business to maximize the impact and visibility of its social media efforts.

Initially targeting dealerships, Spontbox has gained traction in the automotive industry. The company plans to grow with the rebounding U.S. automotive market, which saw a 50% increase in manufacturing sales from 2009 to 2013. Spontboxs social channel increases consumer awareness of ongoing promotions and news from carmakers, providing benefits to dealerships over traditional TV programming.

Nasseri intends to expand the reach of Spontboxs technology. The solution offers benefits to any industry where customers spend time shopping or waiting for service, such as hospitals, corporate lobbies, malls, and other retail stores. Accordingly, the company plans to extend its marketing efforts to retail and service providers in the future.

Spontbox is an international SaaS provider for social media digital signage. The company currently supports Facebook and Youtube, but will soon expand its offerings to include Pinterest, Twitter, and Instagram. The company capitalizes on social media trends to increase the impact of its clients social marketing resources. Spontbox uses digital display to simplify social visibility and engage consumers, while strengthening clients brand image. With its latest technology solution, Spontbox streamlines content from multiple social channels to turn customers into followers.

Visit Spontbox.com or follow the company on Facebook to learn more about Spontbox technology benefits and pricing.

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Spontbox Extends Social Media Value with Digital Signage Solution

Configure the App. Connect your social account to Cloud4Wi Social Marketing
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Configure the App. Connect your social account to Cloud4Wi Social Marketing - Video

Whilst marketers understand thatSocial Media Marketingis massive for visibility, brand recognition, and ultimately sales, the Boardroom needs to be handled differently. The boardroom (or your client) is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.

You can define leads in two ways:

The cycle normally begins with a soft lead, on which you could use email marketing to convert them into a hard lead.

Ways to measure

These are 2 things that you can measure cross-channel.

Most people are trying to measure Social Media in the social channel, but the business value actually occurs on the website or through the building of a list. So rather than seeing it as one funnel, we must look at SM as only one part of the whole story.

A Sales Funnel is what CEOs understand, but when people come through the buying cycle they may have access to 20 different pieces of marketing information before they convert. This is not a linear process any more, so we need to measure all the interaction along the cycle. The best way to do this is to use a marketing automation system that measures every touch point along the way.

How do marketers track how people converted to a hard lead?

How do you present this information to Management? The matrix that Managers understand - which tweet converted the most, so lets do more of those. Whilst this is very important for measurement, it is too general. We like to use these 3 measurements:-

At Executive level these 3 are the ones that matter. Social Media Marketing is just one of many budgets on their desk, so they don't want the details.

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How to Measure the ROI of Social Media

The holiday social-media marketing plan for New York-based Monif C. Plus Sizes includes contests promoted on Facebook with prizes such as a $1,000 wardrobe. When Facebook users click on a link about a contest, they are taken to the New York-based retailer's website and their e-mail addresses are recorded when they enter the contest. Those addresses are key to increasing Monif C's business - it gets nearly 30 percent of its sales in response to e-mails.

Clarke will also use social media to promote a program giving customers a $25 discount if they recommend friends who buy from Monif C. The friends also get a $25 discount.

Previously, Clarke relied partly on a Facebook page that 180,000 people "like," but she used it only for the basics: posting pictures and promoting sales. She realized she needed to do more.

There's more to a retailer's holiday social-media strategy than posting photos and advertising discounts. Small and independent retailers are getting more aggressive in using Facebook, Pinterest, and Instagram in preparation for the important holiday sales season and beyond.

"All of this is new for small businesses. They've not been used to using social media actively," says Christina Shaw, chief marketing officer at Blue Fountain Media, a marketing consulting company. Like Clarke, many are seeking help from consultants.

At Peter Kate, a women's clothing store, owner Sissy Harris recently signed with a customer rewards program linked to social media. Customers get points for posting comments about the store on Facebook and Twitter. They also get points when they use social media to refer friends to the Greenville, Del., store.

Harris switched from a traditional rewards program with no social-media link. In her first month with the new program, about 50 new customers signed up. The program also helps her track its success. She gets daily reports on how many program members are shopping and whether they come back.

Vivian Sayward forecasts a 50 percent jump in 2014 online sales because of her new social-media campaign, which includes contests, special posts, and discounts timed for the weekends, when most online shopping is expected. Sayward, owner of San Diego-based Vivacity Sportswear, is focusing on selling her women's golf and activewear to online customers this holiday season after spending the last three years marketing to retailers.

Social media create a buzz that makes users want to visit Vivacity Sportswear's website, Sayward says.

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Small businesses ramp up their social-media outreach

Arlington, MA (PRWEB) November 17, 2014

Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced its official expansion as a full service marketing and communications firm. It will be welcoming new clients in 2015. Founded by Georgia Whalen, the company has served as the marketing department for clients Patti Engineering and LEID Products since its inception in 2009. During that time, it has led all inbound and outbound marketing initiatives and public relations strategy. With an expanded and skilled team in place, Rivergate Marketing is positioned for growth.

Rivergate Marketing has been recognized for spearheading exceptional marketing initiatives by high profile partners to Patti Engineering, such as global leaders Siemens and Mitsubishi Electric. Rivergate is targeting the industrial automation, manufacturing and engineering niches to grow its client base. Many small to mid-sized businesses in these niches lack any formal marketing program to speak of. As the company officially launches, it will continue its steadfast work for Patti Engineering and LEID Products as its full service marketing and communications partner. The firm will also selectively add complementary clients for very focused and targeted growth.

As the National Industrial Partner Manager at Siemens Industry, Inc., I have the opportunity to stay abreast of many companys marketing campaigns. Standing out from the pack has been and continues to be Patti Engineering. Their marketing message, which has been developed and executed upon by their partner Rivergate Marketing, has resonated with a tough to reach audience, by combining technical success stories and human interest topics, said Peter Treible, National Industrial Partner Manager at Siemens Industry, Inc. Their consistent touch-points and messaging throughout the years has deepened their relationship from an engineering level to a business management level with their customers, their suppliers and their peers. My experience working with the company and Georgia Whalen of Rivergate Marketing directly has always been a pleasure and also a learning experience. The Rivergate team really knows what it takes to lead successful marketing and PR efforts in this industry.

For what it would cost to hire a mid-level marketing person with general knowledge, Rivergate Marketing provides clients with a cutting-edge team with decades of combined and specialized experience.

Our team has developed a high level of expertise in the industries we serve and we have grown a strong network of key industry influencers and media contacts. This has proven valuable to our clients in driving high visibility for news announcements, website overhauls, social media campaigns and ongoing maintenance of marketing and PR efforts, said Georgia Whalen, founder, Rivergate Marketing. Moving into 2015, we have expanded our team and look forward to our continued partnership with Patti Engineering and LEID Products, in addition to bringing value to new complimentary clients within the niche industries we serve.

"Working with Rivergate Marketing has really felt like having our own in-house marketing and PR team. Rivergate Marketings team is a valuable extension of our team and we have successfully relied on their expertise to tell our story and build our brands for the past five years," said Sam Hoff, president of LEID Products and executive vice president of Patti Engineering. "I would highly recommend that any company in the engineering, law enforcement or technology industries partner with Rivergate Marketing."

For companies interested in learning more about Rivergate Marketing visit: http://www.rivergatemarketing.com.

About Rivergate Marketing

Founded by Georgia Whalen in 2009, Rivergate Marketing provides a wide variety of marketing, public relations and social media services to clients to strategically position and build their brand, create demand, generate leads and cultivate relationships. As a partner to its clients, Rivergate Marketing works to lift any marketing burden, allowing clients to concentrate on other responsibilities. Rivergate is poised to serve industrial automation engineering and law enforcement technology. For more information, visit http://www.RivergateMarketing.com.

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Rivergate Marketing Unveils Itself as Premier Partner to Industrial Companies for B2B Marketing, Public Relations and ...