4 Ways Social Data Can Improve Your Business
Forget about marketing, advertising, and social media for a minute.
For a while, just think about your business. What is the number one issue for your brand today? Whats the age-old problem that if you fixed would guarantee a promotion?
Social mediadata and digital analytics give us the opportunity to go beyond social media hype and get to the heart of virtually any business problem.
To prove this, Im going to Google business problems for brands, take the first four examples of universal businesschallenges that Googlesearch turnsup, then show how we can use social mediadata and insightsto solve them.
Business problem #1: Credibility
The firsthit is a piece on using surveys to identify credibility issues.
Surveys are fine, but they cant give you the level of detail and context that social data can, and they rely on peoples conscious self-reporting (which isnt always honest). The social data approach allows you to observe behavioral trends over time for more precise insights, it allows you to listen in on natural conversations as they progress on a variety of channels in a variety of communities.
And, most importantly, it allows you to address any issues in real-time within those same communities, which brings the closure to the topic and shows that the brand is listening. For example, if people are not happy about your policy, social allows you to directly address those users who feel that your brand lacks credibility with the announcement that youve changed your policy. A one-way survey now turns to an authentic two-way conversation. Just that open format alone will help build trust with your current and potential customers.
Here are some actions your brand can take to help address this business problem with social data:
Business problem #2: No one in the organization has an understanding of the brands consumer needs
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4 Ways Social Data Can Improve Your Business