Global Warming Transportation Solutions Via Social Marketing
The video begins at 0:07. Seminar Speaker: Alison Wiley, Transportation Options Program Manager, Oregon Dept. of Transportation Event Date: Friday, January 9, 2009 - 12:00pm to 1:00pm.
By: TREC
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Global Warming Transportation Solutions Via Social Marketing - Video
WILDWOOD, N.J. (AP) - Every Monday, Al Alven posts a simple image to Wildwood 365s Facebook and Instagram accounts: a shot of the Boardwalk, or Moreys Piers Ferris wheel, with a countdown to Memorial Day.
Those posts can get more than 450 likes and reach as many as a quarter-million people.
Sometimes, you post just a photo of a piece of pizza and people go nuts over it, Alven told The Press of Atlantic City (http://bit.ly/1EK8rRp). The Philadelphia resident started Wildwood 365 as a blog in 2009, mostly as a hobby to stay abreast of what was happening in his vacation spot throughout the offseason. But it quickly grew, and now his focus is using social media as a tool to promote the Wildwoods as a tourism destination.
The Ocean City Regional Chamber of Commerce Facebook page has more than 100,000 likes. The page operated by the Atlantic City Alliance has nearly 500,000. The official Wildwoods page, which is under the control of the Greater Wildwood Tourism Improvement and Development Authority, has 50,000. As shore communities continue to look for ways to draw potential visitors, particularly millennials and young families, they are looking to their laptops and smartphones as a key way to reach them.
Its how people get all their information today, Alven said of social media. Its the easiest outlet. Pretty much everyone has some sort of social media presence, and to ignore that is to ignore a core segment of your potential audience.
The efforts arent just generating clicks. Eric Cortes, social media director for the Atlantic City Alliance, said a recent survey of part of the ACAs social following found that 91 percent visited Atlantic City in the past year. Not only that, but they used social media for planning purposes, particularly in looking for events and hotel packages.
Social media will be a large part of the ACAs marketing campaign this summer, which could end up being the alliances last in Atlantic City. An economic recovery plan before the state Legislature would divert its $30 million annual budget to the city over the next two years to help stabilize taxes. Because of that, Cortes said, the alliance has been working on a month-to-month basis and has coordinated social media campaigns on that timeline as well.
Earlier this month, the alliance hired drag queen Miss Richfield 1981 to serve as a resort ambassador to the LGBT community, citing the performers active presence on social media as a primary reason for its decision.
To create more buzz about the resort among millennials, the alliance is also hosting its first InstaMeet today - a meetup of prominent Instagram users who will tour Atlantic City, snapping photographs and sharing them with thousands of their followers. A similar meetup has been used for fashion weeks and by the White House, Cortes said.
The meetup will help create user-generated content, which Cortes said can come off as more genuine than branded content on the alliances pages. With the dreary winter weather possibly coming to a close, the meetup should also inspire people to look into vacationing in Atlantic City this summer, he said.
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Social media plays large role in tourism marketing campaigns
Facebook Marketing Explained Video1 DEMO
Learn more at: http://socialmarketingexplained.net/Facebook/Basic/
By: Social Marketing Explained
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Facebook Marketing Explained Video1 DEMO - Video
How to Excel in Digital and Social Marketing
By: potratzpartners
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How to Excel in Digital and Social Marketing - Video
For years, small business owners have been encouraged to adopt social media strategies as a way of engaging their customers after they leave the store. And they listened: 90% of small business owners in the U.S. are active on social media, and many consider social media the easiest and most cost-effective way to have an online presence.
But recently customer engagement rates on Facebook and Twitter have declined to the point where only paid promoted posts can create meaningful results. Here's a look at why, and what small business owners should do instead.
I joined Facebook in 2010 as the Head of Global SMB Marketing. Facebook started heavily promoting Facebook Pages, urging small businesses to create a business page, generate as many likes as possible, and to frequently post content. This opportunity was exciting to local merchants who didnt have the resources to engage their customers after they left their stores, and they signed up in hordes. At the most recent count, there are 30 million small businesses with active Pages globally.
But in 2012, Facebook announced that small business Pages organically reached only 16% of their audience. Small businesses had difficulty understanding why they couldnt reach all of their fans, but Facebook was watching out for their users and trying to make the newsfeed as engaging as possible. Small businesses were frustrated because many had also paid to get more Likes for their Page and now couldnt reach all of them.
Facebook created Promoted Posts to help small businesses deal with their low organic reach. In January of 2013, Facebook announced that 500,000 Pages had used Promoted Posts, but compared to their total global small-business audience, this was still pretty small penetration. Most small businesses continued to try their luck at engaging their customers through posting for free with mixed results.
Top brands on Facebook and Twitter are reaching only 2% of their fans, and only 0.07% of followers actually interact with each post.
Facebook recently announced that it would further reduce the reach of posts from businesses to their fans that it deems "overly promotional." Fast Company also published an article discussing new research which suggests that businesses that make Facebook and Twitter the center of their customer engagement efforts may be wasting their time. The article cites a recent Forrester Research study that showed top brands on Facebook and Twitter are reaching only 2% of their fans, and only 0.07% of followers actually interact with each post.
So if a small business owner is willing to use the paid advertising options on Facebook, then they may see engagement on their posts, but the cost may not be what theyre willing to pay. Facebook has also introduced new, more sophisticated, advertising tools to directly target any user on Facebook in their newsfeed, but for the most part, these tools are used by savvy direct marketers at mid-sized or larger companies and not small businesses.
My observation from talking to many small businesses is that their owners are now confused. Most still believe that they should posting regularly on their Facebook Page or on their Twitter feed, and sometimes they even ask their staff to do it on their breaks. However, most dont know if these efforts are driving anyone into their stores.
The declining organic reach of Facebook and Twitter means that small businesses should be looking elsewhere to engage their customers outside of their store. Facebook can still be a place to build a free online presence, but it is no longer the way to drive meaningful engagement with customers. The Forrester study suggests that going back to email might be the way to goafter all, typically over 20% of the recipients of your email will open it, which is far higher than the organic reach of a social media post. I agree with this general recommendation, but the email channel is also being challenged with Gmail filtering a lot of promotional emails out of the main inbox. Theres also the additional burden of building a big enough database to reach as many customers as possible.
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How Facebook Is Failing Local Businesses