Autism Live, Thursday March 19th, 2015
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GinzaMetrics has intruduced more tools for marketers struggling to optimise their social-media efforts.
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GinzaMetrics Social Intelligence Suite can reveal how social channels are contributing to revenue and other goals so brands can better plan how to use them for marketing. The suite has four tools, focused on marketing channel performance, the competitor social landscape, content insights and social engagement analytics. The move followsthe introduction last month of GinzaMetrics Competitor Discovery tool
The Marketing Channel Performance chart compares the performance of social media with that of other marketing channels -- paid search or advertising, for example. Users can see metrics such as what percentage of content traffic is coming from social channels -- broken down by brand, campaign or keyword groups -- as well as which social channels are contributing to content traffic by volume, revenue and conversions.
Also visible are data revealing the differences across different types of devices. The tool can show traffic on a daily, weekly or monthly basis to compare visitors and page views over time.
The Competitor Social Landscape tool, meanwhile, lets users see how they're faring relative to competitors across major social channels. Twitter, Facebook, Google+, YouTube, Pinterest, Instagram and Slideshare are among the sites it tracks.
With Content Insights, marketers can track conversions back to specific content and social channels, allowing them to quantify in terms of revenue the success of social-media efforts by campaign, content, keyword group and content group.
Finally, the Social Engagements tool is designed to give marketers a detailed view of exactly what content was shared on which channel, including metrics such as shares, likes, clicks, +1s and tweets at the individual content level, as well as changes over time.
The ultimate goal of all these tools, of course, is to help brands focus their messages and content on the right social-media channel at the right time for maximum effect.
The Social Intelligence Suite is part of GinzaMetrics' software-as-a-service platform, which starts at $1,000 per month.
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GinzaMetrics hones social media marketing tools
Hard on the heels of its Competitor Discovery tool last month, GinzaMetrics has unveiled a new set of tools that aims to help marketers understand the impact of their social-media efforts.
Its Social Intelligence Suite can reveal how social channels are contributing to revenue and other goals so brands can better plan how to use them for marketing. The suite has four tools, focused on marketing channel performance, the competitor social landscape, content insights and social engagement analytics.
The Marketing Channel Performance chart compares the performance of social media with that of other marketing channelspaid search or advertising, for example. Users can see metrics such as what percentage of content traffic is coming from social channelsbroken down by brand, campaign or keyword groupsas well as which social channels are contributing to content traffic by volume, revenue and conversions.
Also visible are data revealing the differences across different types of devices. The tool can show traffic on a daily, weekly or monthly basis to compare visitors and page views over time.
The Competitor Social Landscape tool, meanwhile, lets users see how theyre faring relative to competitors across major social channels. Twitter, Facebook, Google+, YouTube, Pinterest, Instagram and Slideshare are among the sites it tracks.
With Content Insights, marketers can track conversions back to specific content and social channels, allowing them to quantify in terms of revenue the success of social-media efforts by campaign, content, keyword group and content group.
Finally, the Social Engagements tool is designed to give marketers a detailed view of exactly what content was shared on which channel, including metrics such as shares, likes, clicks, +1s and tweets at the individual content level, as well as changes over time.
The ultimate goal of all these tools, of course, is to help brands focus their messages and content on the right social-media channel at the right time for maximum effect.
The Social Intelligence Suite is part of GinzaMetrics software-as-a-service platform, which starts at $1,000 per month.
Katherine Noyes has been an ardent geek ever since she first conquered Pyramid of Doom on an ancient TRS-80. Today she covers enterprise software in all its forms, with an emphasis on Linux and open source software. More by Katherine Noyes
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GinzaMetrics helps marketers get more bang for their social buck
San Francisco, CA (PRWEB) March 19, 2015
GinzaMetrics announced today their complete suite of social intelligence tools for search and content marketers. Using this suite, marketers can determine overall impact of social media, success of individual social channels, and track conversions generated from social media. GinzaMetrics Social Intelligence Suite includes: Marketing Channel Performance, Competitor Social Landscape, Content Insights, and Social Engagement Analytics.
The Marketing Channel Performance chart tracks social engagements by channel and compares social media performance to other marketing channels. (For example, social channel performance versus email, paid search, or advertising.)
The Marketing Channel Performance chart allows users to see the following:
Users can view traffic daily, weekly, or monthly to compare visitors and page views over time and see data at the content, keyword group, and campaign level.
Competitor Social Landscape provides audience engagement information across major social channels in comparison to competitors. GinzaMetrics tracks key social networks including:
Using Competitor Social Landscape, users can track progress alongside competitors. These insights highlight how competitor social media successes affect a marketers ability to attract and retain their target audience organically.
Content Insights allows users to see exactly what content is driving traffic from each social channel. Marketers can track conversions back to specific content and social channels, understanding content and interest pairing for their audience.
Users see content by:
From there, a simple click gives users access to granular data:
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GinzaMetrics Suite of Social Intelligence Tools Innovates Marketing Intelligence
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Twitter, YouTube, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.[1] This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have grown increasingly important. Rob Reed, founder of location-based marketing platform MomentFeed, has stated that, moving into 2013, local optimization on social platforms is now a "strategic imperative" rather than a "luxury".
While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geography in order to target and reach the potential customers. This helps in lead generation and contributes to high conversion rates.
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.[citation needed]
Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.[citation needed]
According to technologist Danny Sullivan, the term "social media optimization" was first used and described by marketer Rohit Bhargava.[2][3]
Social media gaming is online gaming activity performed through social media sites with friends and online gaming activity that promotes social media interaction. Examples of the former include FarmVille, FrontierVille, and Mafia Wars. In these games a player's social network is exploited to recruit additional players and allies. An example of the latter is Empire Avenue, a virtual stock exchange where players buy and sell shares of each other's social network worth.
Nielsen Media Research estimates that, as of June 2010, social networking and playing online games account for about one-third of all online activity by Americans.[4]
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Social media optimization - Wikipedia, the free encyclopedia